What is Marketing Channel and its importance.

1. Marketing Channel and
Importance

2. Introduction
A marketing channel consists of the people,
organizations, and activities necessary to transfer
the ownership of goods from the point of production
to the point of consumption. It is the way products
get to the end-user, the consumer; and is also
known as a distribution channel. A marketing
channel is a useful tool for management, and is
crucial to creating an effective and well-planned
marketing strategy.

3. What is Producer
A person, company, or
country that makes, grows, or
supplies goods or
commodities for sale.

4. What is Consumer
A person who purchases
goods and services for
personal use.

5. Producer-Consumer
The producer's job is to generate data,
put it into the buffer, and start again.
At the same time, the consumer is
consuming the data (i.e., removing it
from the buffer), one piece at a time.

6. Importance
There are several important roles a producer
has to play. Following are some examples:
Advertisement: (i) Supply of Different Goods
and Services: (ii) Supply comes from the
producer side. The producers or firms supply
various goods and services in the market
according to the demand of the consumers.

7. Thank You!
Khushi
Trade-Marketing Executive
Unit-2