This document provides information about direct-to-consumer business models and several large companies. It discusses how direct-to-consumer bypass retailers and middlemen by selling directly to customers. Walmart is introduced as one of the world's largest retailers, founded on values of respect, service, excellence and integrity. Tencent is described as a large Chinese technology and entertainment conglomerate that owns many popular websites and services in China, including the largest music and gaming services.

1. BUSINESS-
TO-
CONSUMER

2. INTRODUCTION
Direct-to-consumer or business-to-consumer
is the business model of selling products
directly to customers and thereby bypassing
any third-party retailers, wholesalers,or any
other middleman.

3. WHAT IS WALMART KNOWN FOR?
Walmart, in full Walmart,inc., formerly Wal-
Mart stores,inc., American operator of
discount stores that was one of the world's
biggest retailers and among the world's
largest corporations.

4. WHAT ARE Wal-Mart VALUES?
Sam Walton founded
a values-driven
company that today
is grounded in four
core values: respect,
service,
excellence,and
integrity.

5. WHAT IS TENCENT?
Tencent Holdings LTD., also known as Tencent,is a
Chinese multinational technology and entertainment
conglomerate and holding company headquartered
in Shenzhen. It is one of the highest grossing
multimedia companies in the world based on
revenue.

6. WHAT IS OWNED BY TENCENT?
It's the behemoth that created
QQ.com, one of the country's
largest web portals and the world's
fourth most visited website. And
with Tencent Music, it also owns
the majority of China's music
services, with 841 million active
users. It's also China's — and the
world's — biggest game company.

7. KHUSHI
TRADE-MARKETING EXECUTIVE
UNIT-3