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ONE TO ONE MARKETING
INTRODUCTION
One-to-one marketing or 1:1 marketing is
a type of direct marketing in which a
salesperson communicates directly with
somebody. It is a CRM strategy that
focuses on personalized interactions with
customers or potential customers.
ONE TO ONE MARKETING
BENEFITS TO BYERS
Convenient
East to use
Ready access to products
Immediate and
interactive
EXAMPLES
Karayana store Online shopping
KHUSHI
TRADE-MARKETING
EXECUTIVE
UNIT-2

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