The document discusses the "bottom of the pyramid", which refers to the largest but poorest socio-economic group consisting of approximately 2.7 billion people living on less than $2.50 a day globally. Management scholar CK Prahalad introduced this population as a potentially profitable consumer base in his 2004 book. Products tailored for bottom of the pyramid markets with very low prices and small packaging sizes can be revenue generating. Targeting the needs of the bottom of the pyramid is important because profitable businesses serving their needs have a better chance of scaling their social impact compared to social projects.

1. Wealth at the
bottom of pyramid

2. Introduction
Management scholar CK Prahalad
popularised the idea of this demographic as
a profitable consumer base in his 2004 book
The Fortune at the Bottom of the Pyramid ,
written alongside Stuart Hart.

4. Wealth at the bottom of
pyramid
The bottom of the pyramid , bottom of the
wealth pyramid or the bottom of the income
pyramid is the largest , but poorest socio -
economic group . In global terms , this is
the 2.7 billion people who live on less than
2.50 a day .

5. Why is important?
Profits are critically important for ventures targeting
the bottom of the economic pyramid—the more
than 4 billion people who individually earn less
than $1,500 per year. Compared with a social
responsibility project, a profitable business stands
a better chance of being able to increase its scale
and impact.

6. Bottom of the pyramid products
The “bottom of the pyramid” concept is
the theory that even the poorest markets
in the world can be revenue generating
for companies if they tailor their product
and packaging to these markets.

7. Khushi
Trade-Marketing Executive
Unit-2