3. INTRODUCTION
Niche marketing is an advertising strategy that
targets a section or subset of an entire market.
Rather than marketing to anyone and every
one an offering might appeal to, it hones in on
a particular group of potential customers who
are most likely to benefit from it.
4. NICHE MARKETING ADVANTAGES
Less competition-the firm is a “big fish in a small
pond”
Clear focus-target particular customers
Builds up specialist skill and knowledge-market
expertise
Profit margins often higher-customers are
prepared to pay for expertise
5.
6. FRESHLY ROASTED- ULUWEHI COFFEE FARM-100% KONA COFFEE
Freshly Roasted – Uluwehi Coffee Farm – 100% Kona
coffee Freshly Roasted We always roast our coffee at
the time of order for best possible taste. The
roasting process is a very important step in the
development of the flavor of coffee. For this reason,
we carefully monitor each step of the process from
drying and browning to development.
