How To Get More Traffic Through Facebook
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A Facebook marketing presentation given by SCORE for the NY NOW 2017 tradeshow.
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How To Get More Traffic Through Facebook
- 1. How To Get More Traffic Through Facebook
- 2. MAURICE BRETZFIELD SCORE Certified Business Mentor bretzfield@scorenyc.org www.linkedin.com/in/bretzfield KENNY SOTO SCORE NYC Resource Volunteer soto@scorenyc.org www.linkedin.com/in/kennysoto Who We Are
- 3. About ● Not for profit 501(c)(3) Volunteer Organization ● Resource partner of the U.S. Small Business Administration (SBA) ● Over 340 Chapters and 11,000 Volunteer Mentors Nationwide ● 70+ Mentors in NYC ● FREE and Confidential Business Counseling available to anyone. SCORE NYC 26 Federal Plaza, Room 3100 New York City , NY 10278 (212) 254-4507 ask@scorenyc.org
- 4. What You’ll Learn 1. Facebook Page Fundamentals 1. Using Your Ad Account Tools 1. Ideas For Content
- 5. 1.86 Billion The # of monthly active users on Facebook as of February 1st, 2017 - VentureBeat
- 6. 1.23 Billion The # of active users logging into on Facebook daily - SocialMediaToday
- 9. Organic Content Boosted Posts Paid Ads 3 Ways To Get Traffic From Facebook
- 10. 1. Facebook Page Fundamentals Let’s start with making sure you’re using your page to its fullest capabilities!
- 11. For Desktop: www.Business.Facebook.com For Mobile: Facebook Pages Manager in Your App Store Setting up your business page
- 12. How to create your page www.business.facebook.com
- 13. 1 2 3 How to create your page
- 15. The most important fields to fill out when starting: ○ Unique Username/URL ○ About section ○ Contact information ○ Location(s) Setting up your page
- 17. Adding your team
- 18. Adding your team
- 19. Leverage Your Messaging Settings
- 20. Designing your page Profile photo image dimensions: 180 x 180 Cover photo image dimensions: 851 × 315 Don’t forget to add a Call-To-Action
- 21. Designing your page Add your other social channels to your apps section
- 22. 2. Using Your Ad Account Tools Facebook provides a suite of tools you can use to plan your campaigns.
- 23. Using Your Tools
- 24. Before Starting - Create Personas What websites will this customer frequently visit? What blogs do they read? What are likely search terms they will use? What sort of content appeals to them the most? Buyer Personas
- 25. Using Your Tools - Detailed Targeting Below are just a few of the many targeting options you can leverage to send your content to Facebook users: - Education: field of study, school, the exact time period they were in college & level of education - Financial: income & net worth - Generation: Baby Boomers, Generation X, & Millennials - Home: Home ownership, household composition, property size, and more. - Relationship status - Work: job function, industry, & name of employer - Offline buying behavior - Interests: other Facebook pages
- 26. Using Your Tools - Audience Insights
- 27. Using Your Tools - Audience Insights
- 28. Using Your Tools You should install a Facebook tracking pixel to retarget website visitors.
- 29. Using Your Tools - Ads Manager
- 30. Using Your Tools - Ads Manager Impressions Clicks & Engagement Conversions
- 31. Using Your Tools - Ads Manager
- 32. Using Your Tools - Ads Manager
- 33. Using Your Tools - Ads Manager News Feed Ad Right Column Ad
- 34. Using Your Tools - Ads Manager Instant Article Ad In Steam Video Ad
- 35. Using Your Tools - Ads Manager
- 36. Using Your Tools - Ads Manager
- 37. Using Your Tools - Ads Manager
- 38. 3. Ideas For Content What’s worth posting?
- 39. Content You Should Distribute ○Questions/Polls ○Blog articles ○Images ○Videos ○Live Videos
- 40. There is no perfect time to post organically anymore. Everyone is competing for space in the news feed. - Buffer Article
- 41. Pro Tip! Tell your followers to turn on the “See First” option for your page. Every time they see their feed, you come up on top!
- 42. Ask your audience what content do they want from you on a regular basis!
- 45. Video Tutorial To Install For Wordpress Sites - Click Here Instant articles load faster on the mobile app than web pages and blog posts.
- 48. WANT BIG IMPACT? Start engaging your users by using Live Video
- 49. Desktop Webcams Starting at $20
- 51. Live Video Content Ideas Behind the scenes of your physical store. Giving an exclusive inside look to your operations. Customer interviews/spotlights. Telling the customer’s story. Live question & answer on news about your business and where it’s headed. Or, questions you have for your audience.
- 52. 3%-10% Unboosted posts are seen by a small % of your followers.
- 53. Invest In The Posts With The Most Organic Engagement
- 54. The Boosted Post Menu
- 55. THANKS! Any questions? You can find me at: soto@scorenyc.org KennySoto.com
Editor's Notes
- Give examples of each one 1. 2. 3. 4. 5. 6.
- More and more users are using facebook as a customer service tool. They aren’t going to call your phone number or email you all the time. Mention Twitter. Response time= ASAP - Max 24 hours
- Give them the story of retargeting and then talk about pixel.
- 3 ways of buying the ads
- Similar to Google Ad Sense
- Do you ever wonder why you are seeing what you’re seeing on Facebook? Based on individual user activity Spend time on this slide! THIS IS THE MIND OF FB - Best user and advertiser experience.
- President of FB Europe made the prediction that by 2020 FB will be virtually video.
- Tell them the story of how I’ve been getting website traffic!