Social Media Marketing Roadmap

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A step by step guide on how to get your social media marketing started

Published in: Social Media

Social Media Marketing Roadmap

  1. 1. JULY 13 SOCIAL MEDIA MARKETING ROADMAP BY: VALERIE JOY DEVEZA
  2. 2. VALERIE JOY DEVEZA SOCIAL MEDIA MANAGER
  3. 3. Most of us think we should have a social media presence today..
  4. 4. You want to do it..
  5. 5. You think you need it..
  6. 6. You want to do it..You think you need it..But the problem is..You don't know where to start!But the problem is..
  7. 7. You want to do it..You think you need it..But the problem is..You don't know where to start!You don't know where to start!
  8. 8. Today, I’m going to share with you a step by step guide on how to get your social media strategy started.
  9. 9. ARE YOU GUYS READY?
  10. 10. DEFINE YOUR PURPOSE AND GOAL
  11. 11. Without proper goals and objectives in mind, measuring success is obviously impossible.
  12. 12. SEO SPEAKER PURPOSE AND GOAL BRAND AWARENESS PROVIDE SEO INFO AND RESOURCES ENGAGE COMMMUNITY TO OFFLINE EVENTS Make alist, then trim down to what you can focus on in the next 3-6 months.
  13. 13. CREATE A BUYER PERSONA Buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
  14. 14. DETAILS MATTER ROLE INDUSTRY PERSONAL BACKGRO UND SHOPPIN G PREFEREN CE WATERIN G HOLES Entrepreneur Tech Industry 40-60 married, with/without kids How do they prefer to interact? Publications or blogs they read.
  15. 15. SET METRICS AHEAD OF TIME
  16. 16. METRICS METRICS ON THE WALL. WHO’s THE VAINEST OF THEM ALL?
  17. 17. SEO SPEAKER PURPOSE AND GOAL BRAND AWARENESS PROVIDE SEO INFO AND RESOURCES ENGAGE COMMMUNITY TO OFFLINE EVENTS KPI VISITS # OF DOWNLOADS VISITORS LOYALTY
  18. 18. ASSESSMENT
  19. 19. COMPETITOR AND INFLUENCER ANALYSIS
  20. 20. SET YOUR TARGETS.
  21. 21. SEO SPEAKER PURPOSE AND GOAL BRAND AWARENESS PROVIDE SEO INFO AND RESOURCES ENGAGE COMMMUNITY TO OFFLINE EVENTS KPI VISITS # OF DOWNLOADS VISITORS LOYALTY TARGETS 10,000 VISITS PER MONTH 120 DOWNLOADS PER MONTH 45% REPEAT VISITORS
  22. 22. OUTLINE THE CHANNELS YOU'LL USE
  23. 23. BE TACTICAL
  24. 24. BUILD OUT YOUR DAILY PLAN OF ATTACK INTO DAILY AND WEEKLY TO-DO’S TWITTER: ACTION TYPE DETAILS HOW OFTEN METRICS TIME AND DAY OF THE WEEK TOOLS Community Engagement Comment, Favorite, or Retweet Relevant tweets 5-10 times a day % of feedback and engagement 1 hour Commun.it Sumall Promotional tweets Schedule tweets that goes directly to a Landing pages Ongoing # of Downloads 30 minutes per week Google Analytics, goo.gl Bit.ly
  25. 25. TRACK, MEASURE & ANALYZE
  26. 26. SEO SPEAKER PURPOSE AND GOAL BRAND AWARENESS PROVIDE SEO INFO AND RESOURCES ENGAGE COMMMUNITY TO OFFLINE EVENTS KPI VISITS # OF DOWNLOADS VISITORS LOYALTY TARGETS 10,000 VISITS PER MONTH 120 DOWNLOADS PER MONTH 45% REPEAT VISITORS SEGMENTS TRAFFIC SOURCES DOCUMENT TYPE /GEOGRAPHY 1,2,3+ BUCKETS

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