This will be a good starting point for the presentation, offering stats in an entertaining way and setting the stage for the rest of the presentation.
First ask the audience what they think social media is before showing actual definition. My definition of social media: basically a collection of online platforms that allow people to express themselves while creating relationships, connections, conversations, interest, and trust.
-5 main ways in which I think social media can help a small business-you don’t have to use social media in all these ways, but it’s good to be aware of all the uses
-Crucial to have a page for any business-handout, go over-show my page-give them something for “liking” your page (reward or information of value)-examples?
-very powerful for making connections-how to send a signal to people using their handle-hashtags-demo of geo location search #renonear:reno within:25mi
-Power of how-to and DIYS videos-can you make your own?-Vlogs using your own webcam-making a video using a smart phone -examples?
-can create a business page that links back to your site-demonstrate how to find “power pinners” click on the Popular link at the top of every Pinterest page-Whole foods (commitment to sustainability, gardening, recycling)-The Travel Channel (drive traffic from images)
-How blogs can drive traffic to your site-guest blogging/finding guest bloggers-don’t blog unless you’ll be writing new ones at least a couple times a month (usually once a week is best)-examples?
-Why google+ is important for SEO and Places-Why it might not be important for engagement
-the power/risks of letting people review your business-examples?
-why you need to know your site metrics-show my analytics account
With so many different platforms, which one if for you? Will ask the audience to give me their goals and then I will relate their goals to social media. Hopefully can help a couple audience members choose which ones are for them as examples.Google analytics and yelp don’t count as platforms
Important to think about your plan before using social media for your business
Hand out business cards?
-overview of shortstack and big like
Intro to social media
River Jangda NSBDC • SCOREIntroduction to Social MediaFor Small Business Owners
Socialnomics 93% of marketers use social media for business 53% of people on Twitter recommend products in their tweets 90% of people trust online recommendations from people they know The ROI of social media is that your business will exist in 5 years Source: Socialnomics, 2013
What is social media?Merriam-Webster:forms of electronic communication (as Websites for social networking andmicroblogging) through which users createonline communities to share information,ideas, personal messages, and other content(as videos).Or simply:a collection of online platforms that allowpeople to express themselves while creatingrelationships, connections, conversations,interest, and trust.
How can social media help mybusiness?Social Media can be used as a: Communication channel Information channel Customer service channel Advertising channel Referral channel
Information channel Inform your customers about your business Provide them with value (as content, information, etc.) Prove to them that you are an expert in your field Best platforms: ◦ All!
Communication channel Get to know your customers Build relationships (customers, business partners, professional, competitors, etc.) Learn from your customers and your competition Ask questions Encourage communication with yourself ◦ You are just a normal person, not a large corporation Best platforms: ◦ Facebook, Twitter, LinkedIn, Blogging
Customer service channel Address customer complaints Resolve issues Promote praise Answer questions Help your customers out Best platforms: ◦ Facebook, Twitter
Referral Channel Use social media to drive customers to your website/store Give them information that will make them want to visit your website/store Best platforms: ◦ All!
Advertising channel What can you offer your customers? Why do they want what you have to offer? Give them deals/discounts, etc. Many different advertising options on social media Can be much different from traditional print advertising, however Not free! Best platforms: ◦ Facebook, Twitter
Platforms To Cover Facebook Pinterest Twitter Google + LinkedIn Yelp YouTubeBonus • Blogging • Google Analytics
Facebook By far the largest social network (1 billion+ users) Fastest growing demographic: 30+ age group Facebook helps explain who you are, who you know, where you are, and what you like A great platform to share photos, news, articles, quotes, and other bits of information that will be valuable/entertaining for your audience You can spend a lot of $ advertising Must have a business page
Twitter 500 million+ users A platform that allows users to broadcast news or information in 140 characters or less A great source for breaking news, articles, opinions, and also connecting w/ people Follow your customers and influential people in your industry ◦ Geo location search: search for hashtags used in a certain area, i.e.: “#pizza near:reno within:25mi” will provide all tweets within 25 miles of Reno that use #pizza
LinkedIn The “professional Facebook” 200+ million members 2 new members join every second Great for networking, making professional connections and introductions Can also help to meet and network with possible clients/customers Can be used to generate leads if you are a service business
YouTube Second largest search engine after Google 72 hours of video is uploaded every minute 500 years of YouTube video are watched on Facebook every day 700 YouTube videos are shared on Twitter every minute How-to, DIYS videos, and informational webinars are very popular
Pinterest About 68% of users are women ages 25-45 Basically a visual bookmarking site that has a strong social component built in Allows users to show the world what they want, where they want to be, etc. Tell your company’s story in visually engaging ways ◦ Create a stronger brand image ◦ Launch products ◦ Drive traffic to your website
Blogging Estimated 31 million bloggers in US 42 million blogs on Wordpess, 500K posts per day 60% of businesses have a business blog ◦ 65% of these businesses haven’t updated their blog in over a year! Blog about subjects that are valuable to your customers Easily broadcast new blogs on your website and social media platforms
Google + 400 million+ users (only about a 1/4 are active) Now integrated with Google Places, making it necessary for all local businesses that have a physical location Features Zagat reviews and reservations through OpenTable for restaurants Important to have a profile for SEO reasons
Yelp 78 million monthly visitors 30 million reviews Businesses in every category Essential for any local brick and mortar businesses Prepare for both positive and negative reviews of your business
Google Analytics Not a social platform, but a tool for your website Allows you to see how many visitors you have, where they came from, what pages they clicked on, how they used your site, etc. A very powerful tool that can help your website, but can take a while to learn all the features If you have a website, Google Analytics is essential
What social media platform is forme? Choose 1-3 platforms at first Platform choice depends on: ◦ Your customer/audience ◦ How much time you have ◦ Your social media goals
Creating a Social Media Plan1. Decide what your goals are Get followers/fans? Create business relationships? Increase customer engagement? Increase sales?2. Choose a platform that aligns with your goals and target audience What platforms do they spend the most time on?3. Decide how much time you have to dedicate How often will you post/update? Can you do it yourself or will you hire someone?4. Decide how much money you want to spend Advertising or hiring help
How to measure social mediaROI“The ROI of social media is your business will stillexist in 5 years” -Socialnomics ROI depends on your goals and can be measured in different ways ◦ Amount of new followers/fans ◦ Amount of new relationships created ◦ Amount of new comments/posts/reviews ◦ Amount of new traffic to your website ◦ Amount of new salesSocial media does not create sales, social mediacreates relationships that can lead to sales
Next steps Where do I go if I need help creating my social media campaign(s)? ◦ Internet (YouTube videos, articles, guides) ◦ Nevada SBDC (www.nsbdc.org) ◦ Marketing/PR firms (local and national)
Internet Resources Hubspot.com ◦ One of the best free resources for utilizing social media platforms YouTube ◦ Hundreds of useful videos for all social media platforms Thousands of other free resources out there, just do a Google search
Nevada SBDC Marketing interns that can help you with a social media plan ◦ Sit down with an intern for a free consulting session www.NSBDC.org 775-784-1717
Marketing & PR firms Local or national/worldwide firms Can do all the work for you depending on how much you’re willing to payLocal Options: The Abbi Agency (PR/social media) Big Like (Facebook resources/apps)
In Closing…Social media is not a fad, it’s afundamental shift in the way wecommunicate. Please utilize the resources and videos below for additional information and training