Intro to social media


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  • This will be a good starting point for the presentation, offering stats in an entertaining way and setting the stage for the rest of the presentation.
  • First ask the audience what they think social media is before showing actual definition. My definition of social media: basically a collection of online platforms that allow people to express themselves while creating relationships, connections, conversations, interest, and trust.
  • -5 main ways in which I think social media can help a small business-you don’t have to use social media in all these ways, but it’s good to be aware of all the uses
  • -Crucial to have a page for any business-handout, go over-show my page-give them something for “liking” your page (reward or information of value)-examples?
  • -very powerful for making connections-how to send a signal to people using their handle-hashtags-demo of geo location search #renonear:reno within:25mi
  • -Power of how-to and DIYS videos-can you make your own?-Vlogs using your own webcam-making a video using a smart phone -examples?
  • -can create a business page that links back to your site-demonstrate how to find “power pinners” click on the Popular link at the top of every Pinterest page-Whole foods (commitment to sustainability, gardening, recycling)-The Travel Channel (drive traffic from images)
  • -How blogs can drive traffic to your site-guest blogging/finding guest bloggers-don’t blog unless you’ll be writing new ones at least a couple times a month (usually once a week is best)-examples?
  • -Why google+ is important for SEO and Places-Why it might not be important for engagement
  • -the power/risks of letting people review your business-examples?
  • -why you need to know your site metrics-show my analytics account
  • With so many different platforms, which one if for you? Will ask the audience to give me their goals and then I will relate their goals to social media. Hopefully can help a couple audience members choose which ones are for them as examples.Google analytics and yelp don’t count as platforms
  • Important to think about your plan before using social media for your business
  • Hand out business cards?
  • -overview of shortstack and big like
  • Intro to social media

    1. 1. River Jangda NSBDC • SCOREIntroduction to Social MediaFor Small Business Owners
    2. 2. YouTube Video Social Media Statistics
    3. 3. Socialnomics 93% of marketers use social media for business 53% of people on Twitter recommend products in their tweets 90% of people trust online recommendations from people they know The ROI of social media is that your business will exist in 5 years Source: Socialnomics, 2013
    4. 4. What is social media?Merriam-Webster:forms of electronic communication (as Websites for social networking andmicroblogging) through which users createonline communities to share information,ideas, personal messages, and other content(as videos).Or simply:a collection of online platforms that allowpeople to express themselves while creatingrelationships, connections, conversations,interest, and trust.
    5. 5. How can social media help mybusiness?Social Media can be used as a: Communication channel Information channel Customer service channel Advertising channel Referral channel
    6. 6. Information channel Inform your customers about your business Provide them with value (as content, information, etc.) Prove to them that you are an expert in your field Best platforms: ◦ All!
    7. 7. Communication channel Get to know your customers Build relationships (customers, business partners, professional, competitors, etc.) Learn from your customers and your competition Ask questions Encourage communication with yourself ◦ You are just a normal person, not a large corporation Best platforms: ◦ Facebook, Twitter, LinkedIn, Blogging
    8. 8. Customer service channel Address customer complaints Resolve issues Promote praise Answer questions Help your customers out Best platforms: ◦ Facebook, Twitter
    9. 9. Referral Channel Use social media to drive customers to your website/store Give them information that will make them want to visit your website/store Best platforms: ◦ All!
    10. 10. Advertising channel What can you offer your customers? Why do they want what you have to offer? Give them deals/discounts, etc. Many different advertising options on social media Can be much different from traditional print advertising, however Not free! Best platforms: ◦ Facebook, Twitter
    11. 11. Platforms To Cover  Facebook  Pinterest  Twitter  Google +  LinkedIn  Yelp  YouTubeBonus • Blogging • Google Analytics
    12. 12. Facebook By far the largest social network (1 billion+ users) Fastest growing demographic: 30+ age group Facebook helps explain who you are, who you know, where you are, and what you like A great platform to share photos, news, articles, quotes, and other bits of information that will be valuable/entertaining for your audience You can spend a lot of $ advertising Must have a business page
    13. 13. Twitter 500 million+ users A platform that allows users to broadcast news or information in 140 characters or less A great source for breaking news, articles, opinions, and also connecting w/ people Follow your customers and influential people in your industry ◦ Geo location search: search for hashtags used in a certain area, i.e.: “#pizza near:reno within:25mi” will provide all tweets within 25 miles of Reno that use #pizza
    14. 14. LinkedIn The “professional Facebook” 200+ million members 2 new members join every second Great for networking, making professional connections and introductions Can also help to meet and network with possible clients/customers Can be used to generate leads if you are a service business
    15. 15. YouTube Second largest search engine after Google 72 hours of video is uploaded every minute 500 years of YouTube video are watched on Facebook every day 700 YouTube videos are shared on Twitter every minute How-to, DIYS videos, and informational webinars are very popular
    16. 16. Pinterest About 68% of users are women ages 25-45 Basically a visual bookmarking site that has a strong social component built in Allows users to show the world what they want, where they want to be, etc. Tell your company’s story in visually engaging ways ◦ Create a stronger brand image ◦ Launch products ◦ Drive traffic to your website
    17. 17. Blogging Estimated 31 million bloggers in US 42 million blogs on Wordpess, 500K posts per day 60% of businesses have a business blog ◦ 65% of these businesses haven’t updated their blog in over a year! Blog about subjects that are valuable to your customers Easily broadcast new blogs on your website and social media platforms
    18. 18. Google + 400 million+ users (only about a 1/4 are active) Now integrated with Google Places, making it necessary for all local businesses that have a physical location Features Zagat reviews and reservations through OpenTable for restaurants Important to have a profile for SEO reasons
    19. 19. Yelp 78 million monthly visitors 30 million reviews Businesses in every category Essential for any local brick and mortar businesses Prepare for both positive and negative reviews of your business
    20. 20. Google Analytics Not a social platform, but a tool for your website Allows you to see how many visitors you have, where they came from, what pages they clicked on, how they used your site, etc. A very powerful tool that can help your website, but can take a while to learn all the features If you have a website, Google Analytics is essential
    21. 21. What social media platform is forme? Choose 1-3 platforms at first Platform choice depends on: ◦ Your customer/audience ◦ How much time you have ◦ Your social media goals
    22. 22. Creating a Social Media Plan1. Decide what your goals are  Get followers/fans?  Create business relationships?  Increase customer engagement?  Increase sales?2. Choose a platform that aligns with your goals and target audience  What platforms do they spend the most time on?3. Decide how much time you have to dedicate  How often will you post/update?  Can you do it yourself or will you hire someone?4. Decide how much money you want to spend  Advertising or hiring help
    23. 23. How to measure social mediaROI“The ROI of social media is your business will stillexist in 5 years” -Socialnomics ROI depends on your goals and can be measured in different ways ◦ Amount of new followers/fans ◦ Amount of new relationships created ◦ Amount of new comments/posts/reviews ◦ Amount of new traffic to your website ◦ Amount of new salesSocial media does not create sales, social mediacreates relationships that can lead to sales
    24. 24. Next steps Where do I go if I need help creating my social media campaign(s)? ◦ Internet (YouTube videos, articles, guides) ◦ Nevada SBDC ( ◦ Marketing/PR firms (local and national)
    25. 25. Internet Resources ◦ One of the best free resources for utilizing social media platforms YouTube ◦ Hundreds of useful videos for all social media platforms Thousands of other free resources out there, just do a Google search
    26. 26. Nevada SBDC Marketing interns that can help you with a social media plan ◦ Sit down with an intern for a free consulting session 775-784-1717
    27. 27. Marketing & PR firms Local or national/worldwide firms Can do all the work for you depending on how much you’re willing to payLocal Options: The Abbi Agency (PR/social media) Big Like (Facebook resources/apps)
    28. 28. In Closing…Social media is not a fad, it’s afundamental shift in the way wecommunicate. Please utilize the resources and videos below for additional information and training