Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Infographics about SEO strategies and uses
1. SEO Strategies
1
content is king
content creation,
optimization,promotion. It drives
traffic, engages users, and earns
backlinks.
Technical SEO
Techniques
website speed, mobile optimization,
user experience, site security,
structured data
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3
Backlink Building
content outreach, quality over
quantity, Link building is an integral
part of SEO. It involves creating a
network of high-quality backlinks
from reputable websites
Voice Search Optimization
Conversational Keywords, Featured
Snippets,
4
5
Local SEO Tactics
Google My Business, Online
Reviews, For businesses with a
physical presence, local SEO is
essential
7
Earn Authority Backlinks
with Digital PR
Writing press releases
Creating data-driven content
(journalists love data)
Reactive PR (become a source)
Turn Brand Mentions Into
Links
find those unlinked brand mentions,
turn that mention into a link
8
9
Show Topical Expertise
The pillar page (which focuses
on a single, overarching topic)
1.
A cluster of pages (which cover
related subtopics)
2.
Internal linking between the pillar
page and the clusters
3.
SEOs need to tweak their
techniques to take advantage of as
many SERP features like PAA is a
Google SERP feature that shows
searchers additional questions
related to their original search
query. And provides quick answers
to them.
10
Leverage Internal Links
Search engines understand how
your site is structured
Pass link authority to improve
rankings
Visitors navigate your site
6
Optimize for People Also
Ask