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SEO Strategies
1
content is king
content creation,
optimization,promotion. It drives
traffic, engages users, and earns
backlinks.
Technical SEO
Techniques
website speed, mobile optimization,
user experience, site security,
structured data
2
3
Backlink Building
content outreach, quality over
quantity, Link building is an integral
part of SEO. It involves creating a
network of high-quality backlinks
from reputable websites
Voice Search Optimization
Conversational Keywords, Featured
Snippets,
4
5
Local SEO Tactics
Google My Business, Online
Reviews, For businesses with a
physical presence, local SEO is
essential
7
Earn Authority Backlinks
with Digital PR
Writing press releases
Creating data-driven content
(journalists love data)
Reactive PR (become a source)
Turn Brand Mentions Into
Links
find those unlinked brand mentions,
turn that mention into a link
8
9
Show Topical Expertise
The pillar page (which focuses
on a single, overarching topic)
1.
A cluster of pages (which cover
related subtopics)
2.
Internal linking between the pillar
page and the clusters
3.
SEOs need to tweak their
techniques to take advantage of as
many SERP features like PAA is a
Google SERP feature that shows
searchers additional questions
related to their original search
query. And provides quick answers
to them.
10
Leverage Internal Links
Search engines understand how
your site is structured
Pass link authority to improve
rankings
Visitors navigate your site
6
Optimize for People Also
Ask

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Infographics about SEO strategies and uses

  • 1. SEO Strategies 1 content is king content creation, optimization,promotion. It drives traffic, engages users, and earns backlinks. Technical SEO Techniques website speed, mobile optimization, user experience, site security, structured data 2 3 Backlink Building content outreach, quality over quantity, Link building is an integral part of SEO. It involves creating a network of high-quality backlinks from reputable websites Voice Search Optimization Conversational Keywords, Featured Snippets, 4 5 Local SEO Tactics Google My Business, Online Reviews, For businesses with a physical presence, local SEO is essential 7 Earn Authority Backlinks with Digital PR Writing press releases Creating data-driven content (journalists love data) Reactive PR (become a source) Turn Brand Mentions Into Links find those unlinked brand mentions, turn that mention into a link 8 9 Show Topical Expertise The pillar page (which focuses on a single, overarching topic) 1. A cluster of pages (which cover related subtopics) 2. Internal linking between the pillar page and the clusters 3. SEOs need to tweak their techniques to take advantage of as many SERP features like PAA is a Google SERP feature that shows searchers additional questions related to their original search query. And provides quick answers to them. 10 Leverage Internal Links Search engines understand how your site is structured Pass link authority to improve rankings Visitors navigate your site 6 Optimize for People Also Ask