Digital Marketing Master Class Session 5

© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
Session V

Digital Marketing Masterclass
About
● Not for profit 501(c)(3) Volunteer Organization
● Resource partner of the U.S. Small Business Administration
(SBA)
● Over 340 Chapters and 11.000 Volunteer Mentors Nationwide
● 70+ Mentors in NYC
● FREE and Confidential Business Counseling available to
anyone.
SCORE NYC
26 Federal Plaza, Room 3100
New York City , NY 10278
(212) 254-4507
ask@scorenyc.org

Maurice Bretzfield Kenny Soto
bretzfield@scorenyc.org soto@scorenyc.org
SCORE NYC
Resource Volunteer
Digital Marketer
SCORE NYC
Certified Business Mentor
Digital Marketing Strategist

Our Goals For YouTo instill in you the
passion, dedication,
and commitment
required for you to
become a successful
Digital Marketer
To show you a new
way to think about how
to build a business now
For you to understand
that DM is a journey.
The train has pulled out
ot the station and just
keeps accelerating
That you will
understand that
successful Digital
Marketing requires
continuous learning
and that the digital
universe is evolving,
literally,
at the speed of light.

Digital Marketing Masterclass Series
For SCORE NYC
Session 1 - January 14, 2017
Session 2 - February 4, 2017
Session 3 - February 11, 2017
Session 4 - March 4, 2017
Session 5 - April 15, 2017
Certificate of Completion
of The Digital Marketing
Masterclass from
SCORE NYC.

What You’ll Learn
● Recap of Session IV
● Twitter Marketing & Advertising
● # Hashtag’s
● Pinterest Marketing & Advertising
● G+ Marketing
● Instagram Marketing & Advertising
● LinkedIn Marketing & Advertising
● Buffer
● Step-by-Step Facebook Ad Creation

Resources
www.searchengineland.com
contentmarketinginstitute.com
moz.com/blog
marketingland.com
chiefmartec.com
socialmediaexaminar.com
socialmediatoday.com
contently.com/strategist
adage.com
inbound.org

© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
analyticsacademy.withgoogle.com
Take these courses to improve
your site's content and user
experience.
Google Webmaster
Academy
Build an Optimized Site Conforming to Google Webmaster Guidelines

1. Digital Analytics
Fundamentals
2. Google Analytics Platform
Principles
3. Ecommerce Analytics:
From Data To Decisions
Google Analytics Academy
Be A Data-Driven Marketer

Analytics
Data
Metrics
Stats
Facts
KPI’s

1. Digital Analytics
Fundamentals
2. Google Analytics Platform
Principles
3. Ecommerce Analytics:
From Data To Decisions
Google Analytics Academy

http://contentmarketinginstitute.com/wp-content/uploads/2017/02/CMI_ebook_analytics_2017-Final.pdf

Artificial Intelligence
&
Machine Learning

Google Rankbrain
Search Intent + Content Relevance
Artificial Intelligence (AI)

Rebooting Ranking Factors

Optimizing For Google Rankbrain
https://www.youtube.com/watch?v=QJa0MDf2wh8

Search Intent + Content Relevance
= High Position on SERP’s

Social Media Marketing

Social Media Marketing
Ask Yourself…
1. Does it make sense for my content?
2. Do my customers, potential fans and
influencers spend time there?
3. Does it make sense for me? Do I
enjoy doing this?

● Total Number of Monthly Active Users: 317 million
● Total Number of Tweets sent per Day: 500 million
● Percentage of Twitter users on Mobile: 80%
● Number of Twitter Daily Active Users: 100 million
https://www.omnicoreagency.com/twitter-statistics/ As of: 1/24/17
● Great For Finding Like-Minded People and Influencers

Get The Basics Right
● Custom Background Design – Great design (again).
● Concise and Descriptive Bio – You get 160 characters to describe yourself. Make it
interesting and convincing!
● Use a Profile Picture – not a logo. What people want to see is a person behind the
profile. Social media is all about engagement, and people want to engage with
other people, not just companies and certainly not bots.
● Great Tweets – Great content (again). Be clever and engaging.
● Always use Photos or Video

1. Seek Out and Find Rock Stars in Your
Niches. 2. Follow Them. 3. Follow Their
Followers and the People They Are
Following. 4. Start Re-Tweeting. 5. Repeat
1-2-3-4
6. Then - execute Your Plan. Start
Tweeting. Be Consistent. Be Smart. Be
Clever. ADD TO THE CONVERSATION.
ENGAGE!
First, Swim With The Fishes, Learn About The Territory...

1. Seek Out and Find Rock Stars in Your Niches. 2. Follow Them. 3. Follow Their
Followers and the People They Are Following. 4. Start Re-Tweeting. 5. Repeat 1-2-3-4
https://tweetdeck.twitter.com/

*Live DEMO*

Use #’s. Use Shortened URLs. Make Your Tweets 125 characters
(leave space for people to add their own #)
Jump the News: Google News Alerts, www.popurls.com, www.alltop.com

Use The Tools
http://commun.it/
http://sendible.com
tweepi.com
buffer.com
http://sproutsocial.com
/https://hootsuite.com/

#Hashtags
Listening As A Strategy
Hashtags are a word, or group of words after
the # sign (like #hashtag, #buylocal, #marketing
or anything else). The more technical term is
“metadata tag”.
They are a way to engage your brand with your
market.

7 Marketing Strategies With #Hashtags
1. Brand Hashtags
Brand and campaign specific hashtags are tags that you make for your own
business. Use them to market your brand and promotions.
A brand hashtag is your company name or a company tagline. Make a brand
hashtag that is unique to your business. Make a brand hashtag that defines your
business. Use your brand tag as your signature tag. Get people to use them, so
that your brand gets marketed too.
You create your own brand hashtag. Make it your company name, or a tagline that
people know (or will know) about your business. Use it as your central business
tag, that you - and your customers - can use anytime, and on any social site.

1. Brand Hashtags
Keep your brand hashtag short, and easy to spell. You want your customers
to remember your tag, and use it correctly. For example, if you are a retailer
of discount designer furniture, use #discountdesigns, but don’t use
#wegetthebestdiscountdesignsforyou .
Example:
KitKat uses a brand hashtag. They use their tagline: #HaveABreak. They
consistently use it on all their social sites from Twitter to Google+ . Their
consumers know their brand hashtag, and they use it to engage with the
social KitKat community.
Consumers get to share their photos with the #HaveABreak community -
and KitKat gets lots of authentic images of people enjoying their product.
#HaveABreak on Twitter
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.

2. Campaign Hashtags
For a campaign hashtag, use the name of your current marketing
campaign. Make it a word or phrase that is unique to your short-
term contest or promotion. Do your research. If they’re already
really popular on a few social sites - like Instagram and Twitter -
use a different campaign tag.
Promote your campaign hashtags as a method for your customers
to engage with you and your other customers throughout the
duration of your special offer. For example, include the use of
your hashtag as a requirement to enter your contest.

Home Depot is also promoting their hashtag on Home Depot Facebook posts. They
promote the campaign hashtag (and the contest) on all of their social sites.
Tips for how you can use business and campaign specific hashtags:
● Keep your brand hashtag consistent and unique, and use it on all of your
social sites.
● Make campaign hashtags for your social contests and promotions, to
generate more engagement and awareness of your marketing efforts.
● Keep your business hashtags relatively short, so they’re easy to remember
(and spell) for your consumers.
● Monitor your brand and campaign hashtags and respond to people using
them.
#HDGAMEDAY on Facebook

Example:
Home Depot used the hashtag #HDgameday. They ran a photo
contest of bucket drumming, to celebrate the start of college
football. The campaign is being run through both Twitter and
Instagram. They’re also promoting photo winners on
Facebook, and their website.
Their #HDGAMEDAY on Instagram brings their customers -
and potential customers - together by sharing their exciting
photos of college football.
#HDGAMEDAY on Instagram

3. Trending Hashtags
A trending hashtag is a hashtag topic that has become very popular. You’ve
probably heard people talking about “what’s trending now”. They are often
referring to the hashtags that are trending, or are the most talked about right now.
Trending hashtags are continuously changing in real time. A top 10 trend can come
and go within minutes, for example.
When you see a trend that relates to your business, engage in it by using the tag.
By using a trending tag in your content update, you can potentially get your
message seen to a massive audience. Your content update can be seen by more
than just your Fans and Followers - and it’s free. In a way, you could think of this
strategy as getting your business’ 15 seconds of fame, or even (to some degree)
getting a one second spot at the Super Bowl!
Note: Do not spam trending
hashtags. Posting to many trends
- particularly when they are
unrelated to your business - is
viewed as poor etiquette.
Spamming trends can actually get
your Twitter account suspended.

3. Trending Hashtags
How do you find trending hashtags?
www.hashtagify.me
www.tagboard.com
www.hashtags.org
www.trendsmap.com
www.twubs.com
https://ritetag.com/

4. Content Hashtags
Content hashtags are hashtags you use in your posts. They are not branded
(and not used to define your business and marketing). They aren’t necessarily
trending or highly popular. They are simply common hashtags that are related
to your post content.
Content hashtags improve the SEO of your posts. They get your updates seen
by your consumers who are searching for, or using, the hashtag words. For
example, at Wishpond, we use a lot of content hashtags like #socialmedia,
#marketing or #Facebook.
Here are examples of categories
of common hashtags:
● product hashtags
● lifestyle hashtags
● event hashtags
● location hashtags

5. Product Hashtags
People search for common product tags. They use them
too. When you post your products, think like your
customer. Use hashtags that both connect your product
and your market.
For Example if you are a coffee shop, post your best
images of your lattes using the #latte hashtag.
#Latte feed on Instagram

6. Lifestyle Hashtags
People want to connect with people who have common lifestyles.
To market to your people, think about your demographics’ lifestyle
and hobbies. Then seek out well used hashtags to include in a few
of your updates.
For example Discount Tackle Online uses common hashtags like
#trout and #flyfishing on Google+. The post shows up in both
hashtags streams, which gets their update seen by people who
follow the fish related tags, or even search for them on the site.
#trout and #flyfishing on Google+

7. Location Hashtags
If you are a locally based business, you need to connect with your
local customers. Use specific geo-targeted hashtags to get your
business known in your city.
For example, if you are a local shop owner, use the hashtag of your
town - and interact with your potential customers who are also
using the town hashtag. Your updates will be seen by your local
customers.
For example, BP Alaska uses this tactic on Twitter. They use
#Fairbanks to connect with the locals in Fairbanks, Alaska.
#Fairbanks on Twitter

Marketing Strategy With #Hashtags
Tips For Using Common Hashtags:
● Find common hashtags by checking out what tags are
being used by your followers, your competition and your
product partners.
● Engage with people using related common hashtags -
whether it’s a retweet on Twitter, or a comment on
Instagram, and so on.
● Don’t ‘spam’ your posts with tons of common (or any)
hashtags - this makes you look ‘salesy’ and does not
instill trust with your consumer. Recommended usage
should be 3 #s maximum.
Use hashtags to:
● brand your business and marketing campaigns;
● catch real-time trending topics;
● expand the reach of your content updates.

How Works
Pinterest is a popular social media site for creating virtual pinboards of the things you
discover online. With Pinterest you can create and share pinboards on any subject you can
imagine from vintage cars to funny cat videos to your favorite tutorials.
https://business.pinterest.com/en/how-pinterest-works

● 150 Million Active Monthly Users
● 70 Million in the U.S.
● 81% of Pinterest users are Females.
● 40% of New Signups are Men; 60% New Signups are Women.
● Millennials use Pinterest as much as Instagram.
● Median age of a Pinterest user is 40, however majority of active pinners are below
40.
● Half of Pinterest users make $50K or greater per year, with 10 percent of
Pinteresting households making greater than $125K.
● 30% of all US social media users are Pinterest users.
Source: https://www.omnicoreagency.com/pinterest-statistics/

How Works8 Ways to Get More Pinterest Followers
1. Post Original Content (Pins).
2. Repin Content from Others.
3. Follow People.
4. Use Keywords in Descriptions.
5. Run a Pinterest Contest.
6. Be There!
7. Link Pinterest to Your Other Social Websites.
8. Make Your Website Pinterest-Friendly.
8 Piece-of-Cake Ways to Get More Pinterest Followers - Post Planner

How Works
http://www.socialmediaexaminer.com/how-to-get-more-pinterest-followers/

https://business.pinterest.com/en

Really?

Yes, really.
Because G+ pages are indexed by Google...

● Total number of Google+ active members: 375,000,000
● Total number of unique Google+ monthly visits: 27,000,000
● Average time spent on Google+ per visit: 3:46
● Percent of online adults that visit Google+ at least once a month: 22%

3 Reason To Use G+
1. Optimized Business Listings
The Google My Business dashboard is where you build out your business page on
Google. Here, you can update your business listing, add photos, and share content that
makes your page more valuable. All of that information is pulled directly into Google’s
business listing for brand searches.
While it’s technically separate from Google+, in reality it uses the same platform, and you
can use the full suite of Google Plus tools (+1s, likes, sharing, page management) from
the Google My Business dashboard. It’s one way Google is sneakily making Google Plus
valuable.

3 Reason To Use G+
2. Google Ranking
The Google Plus page is another way put your brand front and center in search results.
When you’re looking to dominate branded searches, you really can never have enough
platforms at your fingertips. If someone searches your brand, you don’t want them to have to
comb through pages of results to see your website, social media presence, and business
listings.

3 Reason To Use G+
3. It’s Another Way To Connect
You may not have the bandwidth to become a frequent Google Plus user, but the platform
still has enough reach to make it valuable for your content amplification and social
connection efforts. Set up your page, share relevant content from your company, and
connect with clients, prospects, and strategic partners. You never know who might prefer
Google Plus as their social network of choice (odd as that may be in 2017!).

Setting up a Google Plus Page

Instagram
To maximize your marketing efforts
on Instagram you must use it on
your “mobile computer.”
Here are some of the features
you can’t use if you’re on IG
using a desktop:
- IG Stories
- Full search capabilities
- Explore tab
- IG Live
- Post content

Instagram
Your account biography sets the tone for
the user.
Don’t be afraid to use emojis to tell your
story.
Make sure you tell them to turn on
notifications so they always engage with
your content.

Instagram
The link in your bio should be a specific
landing page or your most recent piece of
content.
Never use your home page of your website.
Use the settings page to link your FB page to
your IG account.
It’s the only way you can make a business
account on Instagram.

Instagram
Use comment filters
to add keywords that
you don’t want users
using.
Save photos you
post using IG to
redistribute on
other social
channels.

Instagram
Instagram Stories
Instagram News Feed
Content for stories is uploaded by
swiping left. You can capture content
by using the camera or upload old
content by swiping up. Content
disappears after 24 hours.
This is where content from accounts you
follow is shown. You add your own content to
the news feed and your account by tapping
the plus symbol.

Instagram
Leverage IG
stories to
highlight users
who are the most
active with your
content.
You can manage
engagement on
both IG &
Facebook by
using the
Facebook Pages
App (update
occurred the first
week of April
2017).

Instagram
Some posts don’t need to sell a product.
They can be simple games and contests
that fosters user engagement.
Highlight users who take the time out of
their day to engage with your profile.

Instagram
Tag influencers to make them aware of
your brand.
Leverage live video to be feature in the
Top Live section of the explore tab.
These are new avenues of engagement
that your brand can leverage to create
conversations.

Instagram
You don’t need to do giveaways
alone.
Collaborative giveaways are a great
tactic for building both business
partnerships and audience
outreach.
It also saves you money if you
share the expenses.

Instagram Perfect examples of
engaging users

Instagram
Do Hashtags Help New Users Find You?

Instagram doesn’t
allow users who
don’t follow you to
see your posts via
search anymore
(video here).
Focus on
researching the
conversations your
current users are
using.

Instagram
Location based targeting is an easy way
to find new users to follow and engage
with.
It can help you get an inside look into
your competitor’s operations and see
how they provide quality customer
service.
Ideally, you want to also send direct
message users who are micro-
influencers.

Instagram
Don’t be afraid to experiment
with memes.
Kit Kat uses the Evil Kermit
meme to create and engage
paid ad.
Notice that the ad doesn’t have
a URL!
Free resource: The Importance of Memes & Meme Culture In
Millennial Marketing

Instagram
Follower count doesn’t matter
when qualifying influencers.
Look for:
● Average number of
comments per posts
● How often do they respond
to user comments
● Are the hashtags relevant
to your industry?
● Are they already working
with other brands?
Most influencers use email for
biz dev.

Instagram
Curating correctly so your
account doesn’t get flagged
and shut down.
Follow these rules:
- Use #repost
- @theuser
- Use … and enter all of
the info the user used in
their caption BELOW it.
- Add your commentary
ABOVE the ...

Instagram
Great resource: 10 Simple Ways to Instantly Jazz Up Your Brand’s Instagram Feed

LinkedIn
What is it?
A Job Board Learning CenterB2B Networking
Platform

LinkedIn
The Key to LinkedIn is 1. Profile Optimization (personal & company),
2. Posting to Groups, 3. Commenting on Group Discussions, and
4. Expanding Your Network.
LinkedIn Pulse LinkedIn Groups LinkedIn Profiles

LinkedIn
Optimizing Your Profile
“Your profile is not a resume. It is a landing page. It’s a
library of insights.”
Having different media assets such as repurposed
blog articles, slideshares that highlight specific
products, services and past events, and video
assets help to engage the profile visitor and have
them become a site visitor.

LinkedIn
Optimizing Your Summary
Your goal is to build curiosity by:
- Naming the persona’s challenge(s). Show that you know your customer’s pain points.
- Share how you work with your customers.
- Create a CTA - “Set up a call”, “Feel free to message/email me”, “Visit my team’s site”,
or “Request a Quote.”
Things not to do:
- Promote your company. The profile visitor only cares about themselves.
- Have long copy. The summary shouldn’t be more than 200 words.

LinkedIn
Optimizing Your Summary
If there is no indication of
how to contact you, your
summary is useless.

LinkedIn
Optimizing Your Profile
Besides filling out your summary, past work experience,
and soliciting recommendations from past coworkers, you
also want to make sure you leverage the
accomplishments section of your profile.
These sections are where people can click to see your
website.

LinkedIn
Optimizing Your
Profile
An example Call-To-Action using the Projects section
This tactic doesn’t drive
a lot of website traffic
however, having multiple
ways to link to your site
on your profile is what’s
important.
Insert Title
Insert Title

LinkedIn
Finding LinkedIn Groups
When starting off, you can go under the Discover tab once you
click the groups section of your menu or at:
https://www.linkedin.com/directory/groups
You want to join 4-5 groups monthly to avoid content saturation.

LinkedIn
You can also review the groups your current connections are a part of.

LinkedIn
You can also find relevant groups by
looking at the groups that
administrators have participated in.
Using the same process to find groups
from your current connections by
viewing the group administrator's
profiles.

LinkedIn
Posting To Groups
The key is not focusing on clicks!
The power of social comes from engagement.
Putting a focus on comments & shares are what leads to big results!

LinkedIn
Preparing to post
1. Check group rules
2. Create an excel list for groups w/ special post
requirements
3. Get a feel for what’s been posted in the past

LinkedIn
Telling people to join in the conversation works
*This screenshot was taken from
HubSpot’s social media planning
tool.

The clicks come from the conversations
LinkedIn

LinkedIn
And sometimes, the post doesn’t need a link

You only need to post once weekly, per group…Just rotate the day of the week
you post. 12:00PM - 7:00PM are the times that work best.
Lastly, don’t forget to Comment on other user’s posts!
LinkedIn

Expand your network using search
Leverage 2nd
Connections and
Industry filters so you
have an easier time
finding qualified leads.
2nd connections accept
your invites more
because you have
common connections.

LinkedIn
Expanding Your Network
You only need to connect with 10 people a week.
The quality of the message you use is what’s most
important.
“I’m connecting with you because…
- I saw we have similar connections…”
- We’re in the same industry/group…”
- I wanted to learn more about what you do for
your team…”

LinkedIn
A useful article that summarizes posting in groups
www.linkedin.com/pulse/clicks-vs-comments-
easier-way-lead-generation-linkedin-kenny-
soto
Clicks vs. Comments: An
Easier Way For Lead
Generation on LinkedIn (4 min.
read)

LinkedIn
Expanding your profile strength by:
- Finding LinkedIn influencers to
share client content.
- Respond to all pending
connections, comments &
messages in less than 24 hours.
- Experimenting more with video.
Building group authority by:
- Inviting relevant connections to
join groups you’re in.
- Having clients comment on
other user’s posts.
- Finding more useful content to
share that isn’t necessarily original
content.
Other Things To Consider

LinkedIn
Using The Campaign Manager
https://www.linkedin.com/ad/accounts

LinkedIn
LinkedIn has three
options for paid
advertising.
The most effective are
Sponsored Content &
Sponsored InMail.
Text Ads have the same
targeting options but,
aren’t as cost-effective as
Sponsored InMails
because InMails use
push notifications.

LinkedIn
Sponsored Content
The default menu when
setting up ad campaigns.
You get two options when
creating your ads:
- Sponsored content for
web traffic
- Lead gen forms
Make sure you have
standard naming
conventions for you
campaigns.

LinkedIn
Articles on naming conventions
The Ideal Naming Convention for Facebook Advertising Campaigns
Google AdWords Campaign Best Practices: How to Name & Organize Campaigns
Both articles can help you build your naming convention strategy for LinkedIn and any other
platform you will launch ad campaigns on.
--
Here’s an example: [Campaign Objective]_[Experiment Label]_[Time period] ie New
Workshop Signups_CTA Button_MarchFY17

LinkedIn
Sponsored Content
Lead forms are ads that allow the user
to stay within the mobile application
while interacting with your ad.
This is usually used for lead generation
campaigns. If you don’t plan on doing
sales calls or email nurturing
campaigns, this ad option isn’t for you.

LinkedIn
Sponsored Content
Similar to Facebook’s Boosted Post option,
Sponsored Content is an ad created from
organic content that has already been
published.
It is highly recommended that you only use
organic content that has received comments.
When comments aren’t applicable, use likes.

LinkedIn
Sponsored Content
It is recommended that you use 3-4
targeting variables at a time when
creating your campaigns so recording
experiments is manageable.
Recommended default variables:
- Job Title
- Member Groups
- Company Industry
- Member Age

LinkedIn
Sponsored InMails
When creating
Sponsored InMails, you
can choose another team
member of your business
to have as the point-of-
contact for when the user
sees the ad.

LinkedIn
Sponsored InMails
In this menu you create the ad
copy for your sponsored InMail.

LinkedIn
Sponsored InMails
Here you finalize the ad creative
with an image, preset call-to-
action button and the destination
page.

LinkedIn
After setting up your first
campaign, you can track your
performance here.
The highlighted section shows
where you can get a breakdown
of metrics by type.

LinkedIn
Ad Examples
Sponsored Content Text AdSponsored InMail
(excerpt)

LinkedIn
Sales Navigator
https://Business.LinkedIn.com
A business solution platform recommended for companies with a team of 50+ employees.
It has a separate cost from premium account subscriptions and should only be used once you have
a sales team working for you.
Here are a list of resources you can use for a deep dive:
- LinkedIn’s Sales Solution Breakdown
- 12 LinkedIn Sales Navigator Secrets All the Best Prospectors Know
- How to Use LinkedIn Sales Navigator*
*Doesn’t show updated interface.

LinkedIn
Company Profile
In order to create
your company page
you must have an
email associated
with your website’s
domain name.
That is the only way
to verify you work
for your company.

LinkedIn
Company Profile
From here, you can
edit your company
info to include:
● Industry focus
● Company
mission
● Associated
Groups

LinkedIn
The notification
section of your
admin panel.

LinkedIn
Company Profile
Under your analytics
tab you can access
post performance and
dive deeper into each
individual posts’
engagement overtime.

LinkedIn
Company Profile
Competitor Breakdown Visitor Demographics

LinkedIn
Slideshare
Slideshare.Net allows you to
add powerpoint and Google
Slides media assets to your
personal profile to further
highlight the work that you do.
Useful for:
● Business pitches
● Recapping events
● Capturing leads

LinkedIn
Slideshare
The platform also includes its own
analytics!

Pulse articles allow
you to further engage
your network.
Use them to generate
online conversations
and repurpose old
content!
LinkedIn
Pulse articles

LinkedIn
Pulse articles
The menu to create articles is in
the same location where you will
create status updates.
You can also find all saved drafts
there as well.

LinkedIn
Pulse articles
You can repurpose old blog posts in
two ways:
1. Indicate at the beginning of the
article where and when the
original post is.
2. Add “Click to continue
reading…” and link out to the
original post.

Buffer
A social media scheduling application
that is free to use.
Allows posting on:
● Facebook
● Pinterest
● LinkedIn
● Twitter
And can set daily reminders to post on
Instagram!

Buffer
Buffer’s true power comes from its
Google Chrome Extension, which
allows you to curate content right
from the destination page!

Buffer
You set up your weekly schedule for
posting so that you never need to worry
about what times to decide.
Once the presets are logged, Buffer will
automatically add new curated content
that you pick into the queue.

Buffer Premium
Premium benefits for
$10/Monthly

www.facebook.com/blueprint
Resources

Next Week
● Recap of Session V
● Google AdWords
● YouTube Advertising
● Email Marketing
● Recap of Tools
● Creating the DM Strategy That Is Right For You
● Awarding of Certificates

Maurice Bretzfield Kenny Soto
bretzfield@scorenyc.org soto@scorenyc.org
SCORE NYC
Resource Volunteer
Digital Marketer
linkedIn.com/in/KennySoto
SCORE NYC
Certified Business Mentor
Digital Marketing Solutionist
linkedin.com/in/bretzfield
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&
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See You On April 22nd

Digital Marketing Master Class Session 5

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Digital Marketing Master Class Session 5