1. 8200 Cheney Ridge Rd.
Apt. 301 C: 402-613-2570
Lincoln, NE 68516 kelli.backman1971@gmail.com
Kelli Backman
Education Chadron State College, Chadron, NE
 B.A., Communications and Mass Media
Doane College, Lincoln, NE
 Master of Arts in Management – In Progress
Summary
• Over 10 years of experience in managing admissions processes, creating marketing material,
program development and leading a successful team.
• Over 10 years of recruitment experience.
• Excellent written and verbal communication skills including presentations to all levels of
management.
• 6+ years of writing and designing college marketing materials.
• Developed and organized events such as: Health Career Camp, Charity Sand Volleyball
Tournament, Fall Ball, Spring Fling, Blue Healer Bash and New Student Orientation through my
leadership as co-advisor for Student Government Association.
• 4 years co-managing a new Student Information System and Customer Relations Management
System.
• Notable Accomplishments: Health Career Camp has grown from 17 to 75 students with
numerous students being put on a wait list. Camp has resulted in the highest matriculation to
enrollment event.
Management
• Led teams; chaired committees; initiated volunteer events and activities.
• Managed recruitment territory and travel schedule for Bryan College of Health Sciences
• Supervised Admissions Team of 4 and 7 Student Assistants.
• Directed and monitored admissions budget.
• Hired, trained, coached, supervised and evaluated staff members.
• Compiled monthly, quarterly and annual reports.
• Co-project manager for implementation of new Student Information System, Customer Relation
Management System and Portal.
• Notable Accomplishments: In my tenure at Bryan College enrollment has increased from 400 to
over 700 students.
Marketing
• Designed, developed and implemented marketing and communication campaigns promoting
Health Career Camp, Kid’s Club, Roommate RoundUP and Visitation Days.
• Evaluated target markets and proposed marketing and recruitment strategies.
• Managed all phases of direct mail projects; monitored production teams; recruited and guided
vendors; oversaw print operations and coordinated mailing process.
• Managed College website.

2. • Wrote College Recruitment Plan.
• Notable Accomplishments: Helped design, write and implement the first full color, 45 page view
book promoting Bryan College of Health Sciences.
Program Development
• Redeveloped admission interview questions and rubric process resulting in an increase average
ACT score from 23 to 24 and GPA from 3.2 to 3.4.
• Launched Discovery Days in connection with hospital’s Education department and Human
Resources.
• Organized and implemented a Student Senate organization.
• Wrote a process and procedure manual for the BCHS Admissions Team.
• Prepared a training manual for new employees.
• Launched, organized and supervised BCHS Student Ambassadors.
• Created and maintained BCHS recruitment events including Roommate Roundup, Medical
Summer Camp, HOSA Conference and large group visits.
• Organized and implemented curriculum for participants’ development.
• Developed and organized HOSA Leadership Conference at Bryan College of Health Sciences.
• Notable Accomplishments: Bryan College of Health Sciences hosts HOSA and under my
leadership HOSA has grown from 119 participants to 400 participants coming to the campus.
Recruitment
• Assisted with developing the College Job Shadowing policy and writing a Physician Shadowing
Program that will be implemented hospital wide.
• Assessed and analyzed statistics to determine student recruitment.
• Managed recruitment territory for Lincoln campus while continuously building relationships with
community organizations, community colleges and local businesses.
• Maintained recruiting goals with a conversion of 68% from application to enrolled students.
• Notable Accomplishments: Rewrote inquiry and application communications sent to students
which resulted in a 20% increase of inquiries, 30% increase in campus visits and a 70% increase
in applicants.
Communication
• Presented programs at Bryan College of Health and Science and at professional regional
conferences.
• Developed and presented program material for state and regional conferences.
• Coordinated, planned and contributed at job fairs and special events.
• Managed and implemented communication flow for Bryan College of Health Sciences.
• Established and oversaw social media communication for Bryan College of Health Sciences.
• Evaluated and helped move our website to a current and updated look.
• Researched, implemented and served as Co-project manager for implementation of our new
Student Information System (SIS) and Customer Relations Management System (CRM). Moved
from SonisWeb to Campus Management and Talisma.
• Notable Accomplishments: Increased presence on Social Media and saw viewer growth by 100+
%. Managed Social Media Calendar and copy resulting in a 50% increase in posts and engaged
viewers.
Experience
2012-Pres. Director of Admissions Bryan College of Health Sciences Lincoln, NE

3. 2007-2012 Admissions Counselor
2005-2007 Director, Lincoln Campus College of Saint Mary Lincoln, NE
Admissions Recruiter
2004-2005 Admissions Representative Assistant PIMA Medical Institute Mesa, AZ
Associations Nebraska HOSA Board of Directors, Chair
NACRO Member
NACRO Presenter
EPP Chair
ACRAO Member
NACRO EPP Committee Member
ACRAO Graduate Committee Member and Presenter
Discovery Day Coordinator - BCHS
Diversity Committee Member – Bryan College of Health Sciences
Annual Fund Campaign Committee Member – Bryan Health