2. History
StudioCanal UK was founded in 1999 and was originally called Optimum.The company’s image was as a
modern independent distributer of new releases and back catalogues. They released 200 films a year in
four different ways: Optimum Releasing (new theatrical releases), Optimum Home Entertainment (new
DVD and Blu-ray releases), Optimum Classic (DVD re-releases of back catalogue films), and Optimum
World (new and back catalogue world cinema releases). However, in 2006 Optimum Releasing was
acquired by French film producer and distributor StudioCanal, a subsidiary of Vivendi’s Canal+Group,
thus marking StudioCanal’s 1st entry into and international market. Since then, StudioCanal now
distributes their back classic British film catalogue which includes many from their carolco Pictures and
EMI FIlms libraries through Optimum Releasing under the Optimum Classic strand. In September 2011,
Optimum Releasing was renamed StudioCanal.
3. Why
• StudioCanal UK is a well respected distribution company which distributes
movies with high and low budget.
• It would be an ideal company for our movie as it has distributed many
movies and thrillers similar to ours e.g. ‘The Take’
• Although it has distributed a variety of different movies it has distributed a
particularly large number of thrillers.
• Its general target audience is 30-40 years old like ours.
• It could distribute our film internationally.
4. Other Films they have
Distributed• The Take
• I give it a Year
• Tinker Tailor Soldier Spy
• Non-Stop
• Paddington
• The Circle
• Gold
5. Marketing Techniques
• Websites
• Trailers
• Features
• Chat shows with actors e.g. The Graham Norton show
• Posters
• Billboards
• Radio interviews
6. Marketing Techniques
• Websites
• Trailers
• Features
• Chat shows with actors e.g. The Graham Norton show
• Posters
• Billboards
• Radio interviews
