Warp Films is an independent UK film production company. It is based in Sheffield & London, UK with a further office in Melbourne, Australia Warp Films was established by Warp Records founding partners Rob Mitchell and Steve Beckett. Warp Films was initially created with financial support from NESTA and had a remit to produce a number of short films.NESTA (formerly NESTA, National Endowment forScience, Technology and the Arts) is an independent charitythat works to increase the innovation capacity of the UK.The Hollywood domination over the film industrycontinues to reign, although the British filmindustry has managed to develop, and movecloser, to matching Hollywood’s superiority.
The First Film…The first film by Chris Morris, starring Paddy Considine as a mentally disturbed man takingcare of a friends Doberman Pinscher (named Rothko, and voiced by Morris) while shes away.It was released on DVD in 2003, on a region 0, PAL disc. The disc featured a false commentarytrack, among other bonuses. The packaging included a handwritten list of various wrongscommitted by the protagonist, although one would have to destroy the case to read them all.The title comes from this tendency of the protagonist to record his sins: the film depictsnumbers 8245–8249 in the timeline, and number 117, which was an unguarded commentmade as a small boy, in a flashback.It was also edited into the ‘Cinema16: European Short Films’, a DVD featuring EuropeanShort Films. In 2003, the film won a BAFTA for best short film.
The digitalization of film makes it cheaper toproduce distribute and exhibit. Independent filmmakers can therefore produce larger numbers ofprints at a smaller cost, thus they will not lose asmuch money if the film doesn’t attract such alarge audience in the cinemas. This should easethe path for more independent British films intomore cinemas across the country.However, the digitalization of film (cameras, cinemas, screens) and the effect onproduction costs has resulted in increased accessibility, resulting in piracy.-The advances in digital technology have made piracy easier, cheaper and has improvedthe quality of the content- Electronic files can be leaked in advance of a film release- The internet allows pirate materials to be distributed all over the world very quickly
In 2005, Warp Films (the film division of music label Warp Records) launched a distribution arm. The distribution label will be DVD driven, although it aims for most films to have a theatrical life. Mixing in-house films and acquisitions, it will sub-distribute to companies in other European markets as its sister company does with music. It is designed to make it more attractive to filmmakers due to the company’s ability toThe reason for release in other markets. It will focus on independent cultHollywood’s distribution and classic films and will spawn an online distribution site indomination is down to May 2005. However, Warp do not always distribute their owntwo key factors, money films.and status. Money Optimum Releasing – Warp Films has a secured distributionenables them to hire alliance with Optimum Releasing.better distributors, while The digital screen network set up in 2005 by the UK Filmthe ‘Hollywood’ status Council and the arts council England. A 12 milliongrabs the distributor’s investment to equip 240 screens in 210 cinemas acrossattention. the UK with digital projection technology to give UK audiences much greater choice.
Warp X, founded in 2005, digital Budgets usually The intent of thefilm studio that is designed to between £400,000- film studiosshake up the way feature films £800,000 creation was tocan get financed and produced in add energy andBritain. vitality to the film industry in Britain.The film studiobacked by £4.5 Produces feature films.million of fundingfrom the NationalLottery, Film Four Unique initiative toand regional screen generate and sustain aagencies and by low budget filmusing the latest industry in Britain fordigital production the first time.methods The studio serves as a format for new film Secured a distribution directors to create movies for the first time alliance with on a lower budget scale with less Optimum Releasing. expectation for high box office revenues on their initial feature foray
The Launch ofIt comes at a time when the British film industry is beginning to explore the implicationsof digital technology for traditional production and business models. The harnessing ofcutting edge digital technology with low budget production methods, namely highdefinition, will enable Warp X to be well placed to take advantage of the coming digitaltransformation of film distribution and is allied to Warp Films and Warp RecordsThe creative and commercial success of Shane Meadow’s Dead Man’s Shoes, producedby Warp Films and released in 2004, influenced the setting up of Warp X to make lowbudget films that are distinctive and market orientated. Warp X‘s business model is alsoinnovative in the way that creative talent, cast, crew and producers will benefit from thecommercial success of a film as they will be able to participate in revenue from ‘firstdollar or pound’.“Warp X wants movies that can be made faster, leaner, lighter – with no excess baggage.And then to use that freedom to ‘re-tox’ British cinema with an injection of adventure.Our ideal is to make films which audiences find exhilarating, whether they be originalinterpretations of marketable genres or stories with a passion and hook that gets themnoticed in the marketplace.”
UK film production company Warp and Australian indie distributor Madman, in 2008announced a collaboration whereby the two companies will seek to broker the best UKtalent with the best Australian talent, with the focus on making at least 2 films togetherover the next 3 years.Madman is a vertically integrated distribution company in Australia & New Zealandwhich are committed to productions which widen the audience choice.
Budget: £1,500,000Worldwide Gross: £5,058,000 This shows This Is England wasn’tUK Distributor: Optimum Releasing successful in USA due to the lackOpening Weekend: of money available to them inUK- £207,676 (62 screens) order to distribute and exhibitUSA- $18,430 (1 screen) widely across the USA. Also as Hollywood is dominant in theThis Is England had limited distribution and was film industry, American cinemaapproximately exhibited in 150 digital screen network chains generally only showscreens across the UK. American films as the Hollywood production companies own theWarp Films produced and distributed This Is cinemas and therefore exhibitEngland. their own films.The digitalization of cameras and projectors allow British cinema to operate in a morecost effective way and target national audiences.
This Is England had no star actors marketing Trailers - contextualizes theopportunities, unlike the story with popconglomerate, Pixar/Disney. Due to the limited music, documentary footage ofmoney smaller British Independent Companies Prime Minister Margarethave access too, juxtaposing the large amount Thatcher, the Falklands War andof money the large Hollywood companies the National Front. Thegenerate. This allows them to spend a lot of soundtrack is an important partmoney on hiring famous actors in order to of the trailer and has beencreate popularity and excitement about the marketed as afilm and also ensuring there will be a reliable standalone product that can beaudience. purchasedAs Warp Films worked with Film4 to produce This is England. This gave Shane Meadowsproduction exclusive access to their TV channel, where they show, analyze andpreview productions. Film4 channel can be seen either on Sky or free view channelsmaking it available to a wider audience. Warp Films also created a website for This isEngland where you can download various things such as desktop backgrounds, and iron onprint outs.
The title of the film also suggests itwill challenge the best It also has quotes from more high-endknown representation of 80s and left leaning newspapers, as well asBritain. Again, this would appeal to specialized film magazines.an audience group opposed tomore common films and seekchallenging texts. The poster also has Meadows name on the poster which would appeal toThe main poster of the both alternative filmfilm clearly promotes it as fans as well asa a film which would be of regular fans of hismore interest workto committed alternativefilm fans. The poster also appeals to a The fact the film boasts no more alternative film stars would also be an audiences, as it shows that it is appeal to an alternative clearly of the social realist audience. genre.
This Is England - Website This Is England website offers many areas to visit within the website and many options for the visitors to take. A sense of exclusiveness is created for the viewers as they find out more information presented on their website. By creating a website solely dedicated to the film, it allows potential fans to access exclusive insights and also to make them more involved. The website takes pride in the success of the film as ‘quotes & reviews’ and ‘awards & festivals’ links are presented. The option to buy the DVD online