Information marketing: Do you have to be an expert?

1. Information Marketing: Do
You Have To Be An
Expert?

2. Recently I was visiting a particular
website online and I came across
a phrase that I found rather
alarming.
That is you don't need to be an
expert in order to create an
information product.

3. I want to talk about being an
expert and whether in fact you
can create an information
product without needing to be an
expert!

4. Perhaps one thing that puts
people off in terms of creating an
information product is that they
feel or at least believe they don't
know enough in order to create a
product.
Perhaps they feel that they just
don't have the level of knowledge
necessary.

5. Often and I have found that this isn't
really the case and that in fact people
do have a lot of knowledge but they
just don't know it.

6. For example suppose you wanted an
information business in the computer
software niche.
If a friend of yours asked you to explain
something about a particular software
or how to install it on their computer
you would be able to explain to them
exactly what to do and you might
even help them and show them what
to do.

7. However if someone then suggested
that you create an information
product explaining exactly what you
could explain to your friends you might
still believe you can't do it and you
don't know enough!
And yet your friend went away happy
having had their problem solved.

8. If you think about it creating an
information product is creating
information that solves a particular
problem and if you can help
friends and family solve problems
in your niche then surely you are
able to create a product helping
other people solve the exact
same problem.

9. Now if you think about why your friend
asked you for your help in the first
place you will realise the reason is
because they consider you to be an
expert, they know that you will be able
to help them because you have the
knowledge!

10. So I believe that you do need to
be an expert in order to create
information products and that if
you stop to think about it you will
realise that there are many things
that you know about that the
majority of people online don't
know about it and are looking for
help.

11. If you are able to provide that
help for them to solve that
problem then you are the expert
as far as they are concerned.

12. If you found this helpful then you might like to visit
my website:
KayFranklin.com
(Free download available)