2. Advertisement
Advertising is an audio or visual form of
marketing communication that employs an openly
sponsored, nonpersonal message to promote or
sell a product, service or idea. Sponsors of
advertising are often businesses who wish to
promote their products or services.
3. Types of media
Virtually any medium can be used for advertising.
Commercial advertising media can include wall
paintings, billboards, street furniture components,
printed flyers, radio, cinema and television adverts,
web banners, mobile telephone screens, shopping
carts, skywriting, bus stop benches, human
billboards and forehead advertising, magazines,
newspapers, sides of buses, banners.
4. Share of global adspend
MEDIUM 2015 2018
Television advertisement 37.7% 34.8%
Desktop online advertising 19.9% 18.2%
Mobile advertising 9.2% 18.4%
Newspaper Advertising 12.8% 10.1%
Magazines 6.5% 5.3%
Outdoor advertising 6.8% 6.6%
Radio advertisement 6.5% 5.9%
Cinema 0.6% 0.7%
5. Outdoor Advertisement
Billboards are large structures located in public
places which display advertisements to passing
pedestrians and motorists. Most often, they are
located on main roads with a large amount of
passing motor and pedestrian traffic; however,
they can be placed in any location with large
amounts of viewers, such as on mass transit
vehicles and in stations, in shopping malls or office
buildings, and in stadiums
11. Requirements
• Need IBA standees for the experiments.
• Space for the experimentation (conditional)
• Meeting with any FMCG for Advertising
expanse analysis.
