2. Outdoor advertising is a broad term that
describes any type of advertising that reaches
the consumer when he or she is outside of the
home.
It is also called out of home advertising.
3.
4.
5. Billboard advertising
Point of sale displays
Street furniture
Transit advertising
Mobile billboards
Guerrilla advertising
6. A billboard (also called a hoarding in the UK
and many other parts of the world) is a large
outdoor advertising structure (a billing board),
typically found in high-traffic areas such as
alongside busy roads. Billboards present large
advertisements to passing pedestrians and
drivers. Typically showing witty slogans and
distinctive visuals, billboards are highly visible
in the top designated market areas.
7.
8. A point-of-sale display is a specialized form of
sales promotion that is found near, on, or next
to a checkout counter. They are intended to
draw the customers' attention to products,
which may be new products, or on special
offer, and are also used to promote special
events, e.g. seasonal or holiday-time sales
9.
10. Street furniture advertising is out-of-home
(OOH) advertising that is affixed to street
furniture using various displays often
providing a public amenity and are positioned
at close proximity to pedestrians for eye-level
viewing or at a curbside to impact vehicular
traffic.
11.
12. Transit advertising is advertising placed in or
on modes of public transportation or in public
transportation areas. Using this method
ofadvertising, ads can be placed anywhere
from on the sides of buses, trains and taxis, to
inside subway cars, inside bus stations and
near train or bus platforms.
13.
14.
15. A mobile billboard is, a device used for
advertising on the sides of a truck or trailer that
is typically mobile. Mobile billboards are a
form of out-of-home advertising; radio, static
billboards, and mall/airport advertising fall
into this same category
16.
17. Guerrilla marketing is an advertisement
strategy to promote products or services on the
streets or other public places with little money.
It is a type of publicity. Guerrilla marketing is
done in public places such as shopping centers,
parks, or beaches to attract a large audience
18.
19.
20. Moreover, the billboard advertising cost in
India has no standard pricing and purely
depends on the location. The cost of booking a
billboard for one month in a metropolitan city
may vary from 1 lakh upto 15 lakhs.
21.
22.
23.
24. Wide coverage of local markets
Frequency
The purchase cycles are typically for 30-day periods.
Geographic flexibility
Along high ways, near stores, or on mobile
billboards
Local, regional, or even national markets may be
covered.
Creativity
Outdoor advertising goes beyond two dimensions.
25. Ability to create awareness
Efficiency
The average CPM(Cost per mile) of outdoor is
approximately 1/2 of radio and far less than that of
TV, magazines, and newspapers.
Timeliness
Many outdoor ads appear in or near shopping areas
or on or in the vehicles taking customers there, thus
resulting in timely exposures.
26. Effectiveness
Outdoor advertising can have a significant effect on
sales, particularly when combined with a promotion.
35% of consumers surveyed said they had called a
phone number they saw on an out-of-home ad.
Production capabilities
27.
28. Waste coverage
Limited message capabilities
Messages are limited to a few words and/or
illustration.
Wearout
People are likely to get tired of seeing the same ad
every day.
29. Cost
The decreasing signage available and the higher cost
associated with inflation
Measurement problems:- It is difficult to
estimate how mant people have read the
advertisement
Image problems :- Images in advertisement
related to religion , cast ,colour etc.
30.
31. Parking meters
ATM displays
Trash cans
In flight advertising
Car top signs
Sidewalk signs
Garden plantings
Wall drawings
Notion of outdoor advertising
Outdoor advertising is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home.
Outdoor advertising is a mass-market medium, just like broadcast. It is better used for broad messages, branding and support campaigns. It cannot do the heavy lifting, and any attempts to do so will usually lead to a very cluttered and confusing message
Common forms of outdoor advertising
Common forms of outdoor advertising include:
Billboard advertising
Point of sale displays
Street furniture (bus shelters, kiosks, telephone booths etc)
Transit advertising and wraps (taxis, buses, subways, trains etc)
Mobile billboards
Guerrilla advertising (aka ambient media)