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9 STEPS TO BUILDING    A SUCCESSFUL WEBSITE FOR SMALL      BUSINESSWe’ll start soon
Step 1:Basics• It must be easy to navigate• It must load quickly• It must have clear, clean, non-cluttered landing pages• ...
Your main objective is to get  the right traffic to your website. You want quality    rather than quantity
Step 2: ResearchAsk your customers• Which websites do they visit?• What features do they want to  see on your website?• Wh...
Ensure thateverythingimportant isabove the fold
Tip: register your own domain       name for 5 years
Step 3: What do you want          me to do?• Buy• Register for something• Sign-up for a newsletter• Visit your storefront•...
Tip: include youraddress, phonenumber and emailaddress on every page
Step 4: Build TrustInclude the following:• Contact information• Visual samples of your products  or previous work you have...
Step 5: Website Copy• Use attention  grabbing headlines• Develop quality  content and update it  regularly
GIVE PEOPLE REASONS TO OPT-INYOU NEED TO BUILD A DATABASE
Step 6: Develop great marketing tools• Gather contact details• It’s a great way to:   – Communicate and     develop a rela...
• Use email marketing to target  specific groups• Use an interesting subject  line or “hook”   – Include a great special o...
Blog• Give people a reason  to return• Give away free stuff• Run regular contests• Include your Blog on  your website• Goo...
Step 7: SEO• Use keywords in your:   – Page titles   – Content   – Image names• Think of keywords as search  termsHow woul...
Try and find some   niche search terms         Look for terms that are ranked        lower and have less competitionTip: E...
Google InsightsSmall business training
https://adwords.google.com/select/KeywordToolExternal
Step 8:Link Your Website• Link to as many relevant  websites as possible   – Chamber of commerce   – Government• Submit yo...
Step 9:Monitor the Visitors to Your Site• Track the number of daily  visitors• Analyse your visitors…  Where do they come ...
Inbound MarketingInbound marketing is a marketing strategy that focuses ongetting found by customers - Wikipedia
Include social media into your website strategy• Facebook• LinkedIn• YouTube• Twitter• Google +• Blog• RSS feeds• Share this
Join Our CommunityBlog.Bizlaunch.comfacebook.com/bizlaunchtwitter.com/bizlaunch
To register for the next    webinar visit: www.BizLaunch.com
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
9 steps to building a successful website for small business
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9 steps to building a successful website for small business

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9 steps to building a successful website for small business

  1. 1. 9 STEPS TO BUILDING A SUCCESSFUL WEBSITE FOR SMALL BUSINESSWe’ll start soon
  2. 2. Step 1:Basics• It must be easy to navigate• It must load quickly• It must have clear, clean, non-cluttered landing pages• Keep your website up to date• Develop a website marketing strategy
  3. 3. Your main objective is to get the right traffic to your website. You want quality rather than quantity
  4. 4. Step 2: ResearchAsk your customers• Which websites do they visit?• What features do they want to see on your website?• What features would make them visit your website more often? Visit www.alexa.com
  5. 5. Ensure thateverythingimportant isabove the fold
  6. 6. Tip: register your own domain name for 5 years
  7. 7. Step 3: What do you want me to do?• Buy• Register for something• Sign-up for a newsletter• Visit your storefront• Call or contact you Choose One Key Thing
  8. 8. Tip: include youraddress, phonenumber and emailaddress on every page
  9. 9. Step 4: Build TrustInclude the following:• Contact information• Visual samples of your products or previous work you have done• Testimonials• FAQ’s Tip: On your homepage mention the cities you serve in your local area
  10. 10. Step 5: Website Copy• Use attention grabbing headlines• Develop quality content and update it regularly
  11. 11. GIVE PEOPLE REASONS TO OPT-INYOU NEED TO BUILD A DATABASE
  12. 12. Step 6: Develop great marketing tools• Gather contact details• It’s a great way to: – Communicate and develop a relationship – Keep customers updated – Send special promotions
  13. 13. • Use email marketing to target specific groups• Use an interesting subject line or “hook” – Include a great special offer – Personalize the message – Make it easy to respond – Run contests with prizes
  14. 14. Blog• Give people a reason to return• Give away free stuff• Run regular contests• Include your Blog on your website• Google loves blogs
  15. 15. Step 7: SEO• Use keywords in your: – Page titles – Content – Image names• Think of keywords as search termsHow would someone looking for information on your business search for it?
  16. 16. Try and find some niche search terms Look for terms that are ranked lower and have less competitionTip: Ensure the meta descriptiontag on each page contains asentence about your company
  17. 17. Google InsightsSmall business training
  18. 18. https://adwords.google.com/select/KeywordToolExternal
  19. 19. Step 8:Link Your Website• Link to as many relevant websites as possible – Chamber of commerce – Government• Submit your website to directories• Request reciprocal links• Have links on social networks
  20. 20. Step 9:Monitor the Visitors to Your Site• Track the number of daily visitors• Analyse your visitors… Where do they come from? How long do they stay?• Click Paths• Review search keywords they use to get to your site
  21. 21. Inbound MarketingInbound marketing is a marketing strategy that focuses ongetting found by customers - Wikipedia
  22. 22. Include social media into your website strategy• Facebook• LinkedIn• YouTube• Twitter• Google +• Blog• RSS feeds• Share this
  23. 23. Join Our CommunityBlog.Bizlaunch.comfacebook.com/bizlaunchtwitter.com/bizlaunch
  24. 24. To register for the next webinar visit: www.BizLaunch.com

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