Callum Scanlon was choosing a company name and logo inspired by British musician Dizzee Rascal, who was influential on his music tastes. Dizzee's record label is called "Dirtee Stank Recordings", which has a random name and logo to match his unconventional songs and lyrics. Callum also took inspiration from the song "Migraine Skank" and aims to combine the randomness of Dizzee's branding with elements from that song to create his own record label name and logo.

1. Callum Scanlon
Choosing My Company Name and Logo
When choosing my company name and logo I wanted to
use my biggest influence in music. This is why I looked at
Dizzee Rascal.
This guy really changed the way I seen and listened to
music and made me want to follow in his footsteps.
This first I went to get ideas was Dizzee’s website
http://www.dizzeerascal.co.uk/
I did not find
much on the website but I did notice he’s
record label.
Dirtee Stank Recordings
It is a very random logo
and name but he matches
this with his songs and lyrics. Also dirty is spelled incorrectly to
match his two e’s on the end of his name.
One example is from the live
BRIT AWARDS song in 2009 that
he performed live with Florence
+ the Machine. They call the
song “you got the dirtee love”
which is a combination of
Dizzee’s “dirtee cash”, and Florence
+ the Machine’s “you got the love”.

2. Callum Scanlon
To go along with this I also wanted to use ideas from my
favorite songs for example Gracious K’s Migraine Skank.
Skank is a urban term for a type of dance you would do
in a club it originates from London but with the release
of this song it gained the attention of American rapper
Kanye West.
I like the idea of the randomness from Dizzee in logo and take ideas from Dizzee’s
cousin migraine skank to come up with a record label name and logo.