5. the hits
o Tale of two halves – 1H vs 2H
o Improved unification across the network
o Key talent additions across all offices
o We won a lot of new business ($8M for the entire
year)
o The new brand; ambassadors offsite in SF
o Continuing to make progress as One Grayling
2015 in review
6. the misses
o Missed budget
o Talent turnover
o Management of cross-office accounts
o Erosion, erosion, erosion
2015 in review
7. Establish Grayling
as THE agency to
Work For
and Work With
2016 business objectives
• Current revenue target of
$20,065mm
• Achieve second half Profit
Margin of 10%
• Maintain client base; mitigate
erosion
• Attract and retain the best people
8. 2016 So Far …
some great work has been done…
new business wins…
awards…
10. • Mitigate Erosion
• Drive Organic Growth
• Land 2 new $1 million cornerstone accounts
• Land 10 cool innovative clients
• Launch thought leadership platforms
quantitative
goals
11. • Build a culture reflective of who we want to
be
• Turn up the volume: Receive industry
recognition
• Enhance collaboration across the network
• Utilize Advisory Board
• Accelerate Training and Development
qualitative
goals
14. analytics &
insights
what is the problem
and opportunity?
strategy & content
what is the
roadmap?
creative design
apply creative life to
the strategy
channel execution
Paid, earned,
owned, social
technology
energy
financial services t&t
shared economy
audience reach
measurement for
effectiveness
5
core sectors
Consumer
Enterprise
Wearable
IOT
Mobile
Financial Tech
Payments
Security
Renewables
Utilities
Carbon Capture
Cyber Security
Tourism
Hospitality
E-commerce
Lifestyle
Hospitality
Transportation
Financial services
15. brand positioning
unbound
inventive, integrated
comms solutions
flexible
engineered for opportunity
and real-time adaptation
enterprising
enabling the
connections you need
to advance
always on
senior counsel and on
the ground support
available 24/7
tenacious
tireless commitment to
delivering great results
borderless
agile global network for
rapid, efficient
scalability
communicationsunlimited
communications that are…
17. strategic imperatives
bring new
brand to life
o Increase accountability
o Personal branding
o Train everyone on selling
“new” Grayling
o Look at new services and
offerings
leverage
unique model
at all times
o Increase accountability
o Train and ingrain with
everyone
o Showcase where it’s
coming to life
o Hire talent to advance
o Reinforce in all biz dev
and marketing messaging
o Increase accountability
o Launch a formal Grayling
way to delight our clients
o Conduct virtual jam
sessions and client
swarms
o Showcase internally and
through case studies
drive client-
centric culture
18. creatingadvantage series
• May 4 – Will Kunkel – Upselling Creative
• May 18 – Deb Morgan & Meghan Gross –
How to Connect With the Workforce of the
Future
• June 1 – Peter Harris – Managing Reputation
• June 15 – Lucia Domville – Navigating the
New World of SEC Guidelines and Policies
creating a people centric culture
future creatingadvantage series
• GCore training
• GMint training
• Spotlight on the 5 core sectors
• Spotlight on communications unlimited
• and?
our most important imperative
19. people first
meaningful work
recognition
rewards
professional development
enhanced communication
flexibility
service
flexibility
recognition
meaningful work
enhanced communication
professional development
rewards
enhanced communication
service
empowered
listen
fun
fun
entrepreneurial
empowered
23. Setting
Objectives Vision & Strategy,
Organizational Capabilities
Group Objectives (Office,
Department)
Individual Objectives
Link individual
objectives to
Grayling’s
business goals
24. TImeline • April 28 – May 6 Local Leaders to schedule All
Hands Meetings with respective
teams to share local goals
• May 2 – May 13 Download Self Appraisal forms
and complete along with 3-4 goals
for balance of 2016
• May 15 – June 3 1st meeting to review Self
Appraisals and goals. Complete
draft of Performance Appraisal
• June 6 - June 17 Final Meeting to complete
Performance Review and confirm
rating.
Completed
Reviews due
to HR by June
23rd
26. “Unless a commitment is made there are only promises and hopes but no plans.” –
Peter Drucker, Business and Management Leader
“Most people fail, not because of lack of desire, but, because of lack of commitment.”
– Vince Lombardi, Super Bowl winning football coach
27. • Delight our clients.
Every. Single. Time.
• Hold yourself, and others,
accountable.
• Live our values: Switched On,
Connected, Fearless.
• Create a culture that attracts the
best talent and clients in the
world.
Here are the things that I’m so proud of:
HR, finance, client service, talent cultivation
Collaborative wins: Mindbody, NRG, Persado,
Here’s where we struck out
($24,435mm in 2015)
Heres some highlights that we are excited about:
Award-winning work everywhere
As I’m focusing on the rest of the year, I’m focusing on these 5 quantitative goals
Excited about this Agency’s direction and committed to having more of a focus on communicating with you – already have seen the beginning of it with NY Minute, the Newsletter and our broadcast today but I cannot do it all. We all have a role to play in creating the culture we want. We have to manage our clients, collaborate/leverage the incredible talent around the network and focus on the four objectives I shared with you earlier, there’s nothing we can’t do.
Reference work for NRG, ZTE
Meghan Gross, EVP, New York – Energy
Will Kunkel, EVP, New York – Creative
Adam Emery, EVP, New York – Tech
Sarah London, Account Executive, Los Angeles – Social
Alaina Laszewski, Account Coordinator, Seattle – Digital
Owen Sexton, Account Director, New York – Enterprise
Michael Fullem, Account Executive, Los Angeles
Alan Auyeung, Account Supervisor, San Francisco – Tech
Matt Russell, Senior Account Executive, New York – B2B
Tim Black, Vice President, San Francisco – B2B
In the SF offsite, you asked for upselling training. Pleased to offer as part of our Creating Advantage growth and development series a 4 part
In the SF offsite, you asked for upselling training. Pleased to offer as part of our Creating Advantage growth and development series a 4 part Upselling course. First and third Wednesdays of the month
Make reference to New York Minute and Yammer
Excited about this Agency’s direction and committed to having more of a focus on communicating with you – already have seen the beginning of it with NY Minute, the Newsletter and our broadcast today but I cannot do it all. We all have a role to play in creating the culture we want. We have to manage our clients, collaborate/leverage the incredible talent around the network and focus on the four objectives I shared with you earlier, there’s nothing we can’t do.
Need one rep from each office - First meeting the week of May 9 Please send your name to Karla by end of week
We realize the importance of publicly recognizing the great work that you do each and every day and we love your ideas on how you’d like to see that happen. Ashley Colette recently went in to ZTE and won an additional $40,000! We sent her a gift card, but I wanted to use this forum to let her know that we appreciate her hard work. (We’ll bring her on camera) Ariel in NY is killing it with NRG..(talk about that report she does) and she was also recognized. Karla has a program she’d like to roll out but we want to make sure we have input from you. Send Karla and I your thoughts
I’ll come on talk about goals, self appraisal and timeline ( 5 min max)
