Grayling Employee Engagement

1. creatingadvantage with employee
engagement
May 18, 2016

2. Employee engagement: what is it??
This might be a new term to some clients with small PR teams or those siloed from other parts of the business
Like our creative upselling, employee engagement is a new and exciting offering to bring to our clients
It can add value to our clients’ existing programs, make them look good to their bosses, and help build a great foundation
for the continued success of our external programs
That said … what is it exactly?

3. Employee engagement: what is it??
From Wikipedia: Employee engagement is a property of the relationship between an organization and its employees i.e.
“engaged” employees are fully absorbed in and exited about their work …
WHAT????
In plain English:
• Employee engagement programs connect employees to the company’s vision and strategy
• Employee engagement clearly outlines desired behaviors and actions that will help the organization achieve its goals
• If done correctly employee engagement contributes positively to the company’s reputation and its bottom line.

4. Also known as
You may also see this called by other names in different organizations:
Internal communications
Employee communications
HR communications
What’s the significance of “engagement”?
Anything “___________ communications” suggests pushing info at employees
Engagement requires two-way activity
It’s talking at vs. listening to and participating with

5. Some good examples of engaged employees ….

6. The basics of employee engagement

7. drivers influencing employee engagement
Employees want to know how they can
participate in the conversation and
influence business decisions
Employees want relevant, credible
information to keep informed and to
perform their jobs effectively
Employees want to know
how their job contributes
to the big picture
Employees want to be recognized for
good work and share in the
organization’s success
Reward and
Recognition
Participation
Clear
Line of Sight
Accessibility
of Information
Employee
Engagement

8. Organizations that excel in the four drivers of employee engagement
enjoy returns nearly four times better than those that struggle
Sources: Gallup; Rutgers University, Towers Perrin
engaged employees:
• Are 50% more likely to have
lower turnover and
absenteeism
• Have 46% fewer accidents
• Are 27% more likely to contribute
to higher profits
• Are 50% more likely to have
higher customer loyalty
• Are 90% more motivated to help
the organization succeed
Reward and
Recognition
Participation
Clear
Line of Sight
Accessibility
of Information
Employee
Engagement
how employee engagement affects the business

9. who’s responsible for employee engagement?
Influencers of
Employee
Engagement
Senior
leadership
Human
Resources
Public
Affairs
IT
Facilities
Peer
Leaders
Direct
Manager or
Supervisor
Functional
Leadership
Employee engagement and the use of communication to enable or foster engagement requires
the commitment, input and collaboration of multiple functions and groups:

10. model for motivating employees to act
current
awareness
(current state)
desired awareness
(desired state)
comprehension
(understanding)
conviction
(belief)
desired action
(action)
model for motivating employees to act
Our model for motivating employees to act
features five phases of engagement and three
tactical approaches:
• inform
Use push and pull tactics to disseminate credible
information to employees that build awareness
and understanding
• involve
Offer tools and guidance for communications
champions (leadership and managers) to make
messages relevant to an employee’s specific job
function
• Inspire
Provide employees with reasons to believe,
personal benefits (WIIFMs), breakthrough
launches and inspiring calls-to-action
Repetition and duration of messaging or
campaign tactics, and distribution of the right
message to the right audience using the right
vehicle is critical

11. Client applications

12. When might my clients need this?
Change management – is the company introducing new ways of working; will people need job
training, measure their success differently or adjust their behavior? If so, employee engagement will
help
Other areas of opportunity
• Undergoing M&A activity
• Internal branding
• Creating or refreshing company vision and values
• New leadership team needs communications training

13. What it might look like
Engaging our team for a strategic planning session
Building a yearlong employee engagement calendar
Helping develop mission, vision and related rollout plans
Training new leader(s) in engaging their teams in the company’s vision
Creating toolkits for managers to use during times of change
Manage internal communications during a crisis

14. Q&A