In this presentation you will learn how we measure a company's reputation and why this is a valuable approach to managing it.

1. Building businesses that people want to do business with
Building businesses that people want to do business with

2. Building businesses that people want to do business withBuilding businesses that people want to do business with
Ecstatic clients!
Expertise
Specialists in reputation management
Empowerment
Business growth through
measurement and mentorship
Level 4 BEE
Contributor
We were established in 2005 and are Africa’s go to reputation research and
mentorship partner for sustainable organisational growth
EXCELLENCE ALWAYS, IN ALL WAYS
Why is reputation
measurement important?
Offices in Gauteng and the
Western Cape
King IV: stakeholder
relationships are important and
need to be fostered

3. Building businesses that people want to do business withBuilding businesses that people want to do business with
2016
Joined Reputation Matters
2015
B.Tech Environmental
Management at CPUT.
Sector experience:
Waste management, recycling,
sustainability, corporate social
investment, tourism and heritage.
2014 & 2015
International Coastal
Cleanup Day organiser
Reputation Manager
2020
Senior Stakeholder Liaison
2018 to 2019
Research Analyst:
Environmental and Sustainability
specialist
2016 to 2018
2015
Thesis Research:
Minimising plastic pollution in the
coastal zone.

4. Building businesses that people want to do business with
According to a study by the World Economic Forum, on average more than 25%
of a company’s market value is directly attributable to its reputation*
~ World Economic Forum 2012
*www2.deloitte.com/content/dam/Deloitte/za/Documents/risk/NEWReputationRiskSurveyReport_25FEB.pdf

5. Building businesses that people want to do business with
WE WILL HELP YOU TO:
RECTIFY
Providing you with practical
solutions to take your reputation to
the next level!
IDENTIFY
key areas for improving your
relationship with your
stakeholders.
We measure the strength of your
relationship with your
stakeholders and will help you find
ways to build even closer
connections with them
QUANTIFY
Measure your organisation’s
reputation using our proprietary
scientific research tool, the
Repudometer®
Giving you bragging rights!
Percentages prove the extent to
which people want to do business
with you and how much they trust
your offering

6. Building businesses that people want to do business with
How will you do this?
We will use our unique reputation research model, the Repudometer® to measure all the
business elements that contribute to your company’s reputation. We will put a percentage to
each of these business elements so that you know which area of the business is building or
breaking down your reputation.
The next slide touches on each business element.
*www2.deloitte.com/content/dam/Deloitte/za/Documents/risk/NEWReputationRiskSurveyReport_25FEB.pdf

7. Building businesses that people want to do business with
Corporate Dialogue
Operational
Governance
Strategic
Intent
Value
Offering
Business
Results
Operational
Capability
Human
Capital
Strategic
Alliances
ExternalDialogue
ExternalDialogue
External Dialogue
Corporate Management Corporate Capital
Corporate Positioning Corporate Performance
Corporate
Social
Investment
Reputation Management
Leadership
Vision,
mission,
values
External
comms.
Partners,
clients
CSI
Right
employees
Right tools
Internal
comms.
Product/
service
Financial
performance

8. Building businesses that people want to do business with
RESEARCH OUTPUT
A heat map allows to
visually display the health of
your reputation according to
each business element. A
data driven output such as
this gives you a quantifiable
way to manage your
reputation.

9. Building businesses that people want to do business with
RESEARCH OUTPUT
The left column displays each
reputation element. The top row
displays each stakeholder group that
took part in the study. This dashboard
allows us to pin point the exact areas of
the business with are impacting your
company’s reputation according to
each stakeholder group.

10. Building businesses that people want to do business withIf you treasure, you’ll measure it
Isn’t it expensive?
Our research won’t break the bank
We will customise a solution to fit your budget and research requirements.
To get the conversation started about managing your reputation get in touch with Chris Bischoff:
chris@reputationmatters.co.za

11. Building businesses that people want to do business with
When would you like to start?
chris@reputationmatters.co.za 021 790 0208 www.reputationmatters.co.za @ReputationIsKey FB: YourReputationMatters