11. The last 10 years have been about
building a world that is mobile-first, […].
But in the next 10 years, we will shift to a
world that is AI-first, […].
Sundar Pichai, CEO of Google
12. Q:“What products at Google is your team
looking to improve?”
A:”[…]We’re looking at various aspects of
search. […]”
Demis Hassabis, CEO of Deep Mind
13. Turning point
Amit Singhal
2015
John Giannandrea
Information
retrieval
Machine
learning
https://backchannel.com/how-google-is-remaking-itself-as-a-machine-learning-first-company-ada63defcb70
76. Test ranking factors
1. Brainstorm
(what to test)
2. Research
(done before and
how?)
3. Setup
(same templates, min
two groups)
4.Test
(change, wait,
revert change)
5. Analysis
(compare means)
6. Conclusion
(document)