The rise of AI usage is evident. 76% of marketers use generative AI for creating content and drafting compelling copy. 27% of US citizens trust in AI-powered search results. Google shared that it works on the all-new search engine Magi and develops some AI tools. So, we decided to ask 19 SEO experts, marketers, and business owners from all over the world how AI or AI-generated content will influence search and SEO in 2024 and beyond.

1. How Will AI
Influence
SEO in 2024?
[Explained by 19 Experts]
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2. Introduction
76% of marketers use generative AI for creating
content and drafting compelling copy. 27% of US
citizens trust in AI-powered search results. Google
shared that it works on the all-new search engine
Magi and develops some AI tools.
So, we decided to ask 19 SEO experts,
marketers, and business owners from all
over the world how AI or AI-generated
content will influence search and SEO in
2024 and beyond.

3. Ludwig Makhyan
Co-founder at Mazeless Enterprise SEO
AI rise presents a dual
challenge
Connor Gillivan
Founder of TrioSEO
A combination of
humans + AI = The best
SEO outcomes

4. Give creativity and relevance a
higher priority than keyword
density
Sofia Saito
Corporate Partnerships Manager at 3 Media Stars
AI can interpret the context of
a search query and deliver
search results accordingly
Ken Fortney
Founder of That Local Pack

5. AI-driven search engines will
add extra layers of complexity
and challenge to effectively
optimize website search
Michael Maximoff
Co-Founder and Managing Partner at Belkins
Valuable content will always
be prioritized in SEO, whether
it is made by humans, AI, or
the two combined
Tom Golubovich
Head of Marketing at Ninja Transfers

6. Offer true expertise rooted in
real-world experience
Julian Hooks
Owner and principal consultant of Advertising Commissions LLC
Long-tail keywords as the
bread and butter of Search
Generative Experience (SGE)
James DeLapa
Director of Digital Marketing at Wrike

7. A profound impact of AI will be
around predictive SEO
Alex Horsman
Affiliate Site owner and Head of Marketing
AI will create hyper-personalized
travel suggestions and promote
luxury lifestyle content based on
location
Tom Humble
Owner & CXO of ECD Automotive Design Inc.

8. AI's impact on SEO will be
most noticeable in
predictive analysis and
personalised search results
Adriana Grigorie
Digital Marketing Executive at Douglass Digital
Smarter Search
Algorithms, Voice Search
Optimization, and Visual
Search on the Rise
Imtiaz Ahmed Shuvo
CEO of Innoovate

9. Shift in traditional ranking factors
norms, prioritizing different facets
of website structure, content, and
user engagement
Pavel Naydenov
Head of Marketing at Businessmap.io
Evolution of AI-generated content,
automation of SEO tasks, and
burgeoning field of voice search
and virtual assistants
Gianluca Ferruggia
General Manager of DesignRush

10. SEOs will concentrate on
strategic decision-making and
creativity rather than focusing
on technical aspects.
Guillaume Drew
Founder of Or & Zon
AI will make strategic backlinking
far more streamlined
Dan Dillon
Founder and Chairman of CleanItSupply.com

11. As SEO expands to include visual search
and AI-powered image recognition, visual
content optimization is crucial
Oren Todoros
Head of Content Strategy at Spike
Utilizing AI for analyzing user behavior
and optimizing landing pages can
reduce guesswork in SEO strategies
Naz Haque
Founder of Congruent Marketing

12. Blackhat SEO will be back for a
while… but there’ll be an update
to search engine algorithms to
mitigate their impact
Allan Baumer
Chief Digital Officer of SparkConversion Marketing
Rebecca Kossnick
Co-Founder and CEO of Hypernatural.ai

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