15 Tips to Improve Your Email Marketing CampaignEssence of Email
We've collected 15 most effective tips to improve your next email marketing campaign.
In this presentation you will learn how to:
- create a killer subject line;
- generate preheader text ideas;
- use some main psychological principles to choose the right color, images, social proof and more.
How to Use Email Newsletters & Announcements to Drive ActionThe URL Dr.
View the presentation as a free online webinar at:http://www.prescriptionsforonlinesuccess.com/register-email-newsletters-drive-action-webinar/
Small businesses and organizations need to communicate and engage their audience on an ongoing basis. One of the most cost effective ways effectively reach your current customers and prospective ones is with email. Email is more important than ever as a communication tool.
Newsletters and Announcements have become a core component of small business and nonprofit marketing activities. This presentation will teach best practices that are quick and easy to implement, to help make your email newsletters more effective.
This presentation will show:
Different types of newsletters
How to write content for your newsletter or announcement
How to use graphics and images in your newsletter or announcement
Subject line best practices
When to send your email communications
Why email and social media need to be used together
Tools that can save you time
Join us and learn great new strategies to help your business or nonprofit in your email and social media activities.
Email Marketing Best Practices: Tips to Improve Your Email CampaignseTargetMedia Reviews
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
A Future-Proof Link Building Strategy: 4 Vital IngredientsMark Scully
The SEO industry has changed over the past couple of years but the rewards are still there if you focus on the user. As part of The Sunday Business Post's SEO Masterclass, we talk about the 4 vital ingredients to future proofing your link building strategy.
Email marketing Best Practices with Chad WhiteSmart Insights
Innovators in Email Marketing follow some best practices but break others. In this presentation Slideshare from our webcast, Chad White shows examples of how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly. Chad White is author of Email Marketing Rules and Chad White - Principal of Marketing Research ExactTarget.
White paper email - best of the email swipe file 2014Sam Capra ☁️
A swipe file is a record of your top-performing campaigns that you turn to for inspiration and ideas. It was this concept that inspired us to create the Swipe File on Pinterest, where every week we share the digital marketing campaigns that excite and impress us. Take a look around and we’re sure you’ll find some ideas that you’ll want to steal, test, and make your own.
Email Metrics, Deliverability & Building Relationships with ReadersBryan Fratkin
How do you wake your email program to the next level? A challenge for associations, corporations and non-profits alike, leveling-up your email program takes time, effort and creativity. Build a relationship with your readers and they'll be there for you time and again.
15 Tips to Improve Your Email Marketing CampaignEssence of Email
We've collected 15 most effective tips to improve your next email marketing campaign.
In this presentation you will learn how to:
- create a killer subject line;
- generate preheader text ideas;
- use some main psychological principles to choose the right color, images, social proof and more.
How to Use Email Newsletters & Announcements to Drive ActionThe URL Dr.
View the presentation as a free online webinar at:http://www.prescriptionsforonlinesuccess.com/register-email-newsletters-drive-action-webinar/
Small businesses and organizations need to communicate and engage their audience on an ongoing basis. One of the most cost effective ways effectively reach your current customers and prospective ones is with email. Email is more important than ever as a communication tool.
Newsletters and Announcements have become a core component of small business and nonprofit marketing activities. This presentation will teach best practices that are quick and easy to implement, to help make your email newsletters more effective.
This presentation will show:
Different types of newsletters
How to write content for your newsletter or announcement
How to use graphics and images in your newsletter or announcement
Subject line best practices
When to send your email communications
Why email and social media need to be used together
Tools that can save you time
Join us and learn great new strategies to help your business or nonprofit in your email and social media activities.
Email Marketing Best Practices: Tips to Improve Your Email CampaignseTargetMedia Reviews
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
A Future-Proof Link Building Strategy: 4 Vital IngredientsMark Scully
The SEO industry has changed over the past couple of years but the rewards are still there if you focus on the user. As part of The Sunday Business Post's SEO Masterclass, we talk about the 4 vital ingredients to future proofing your link building strategy.
Email marketing Best Practices with Chad WhiteSmart Insights
Innovators in Email Marketing follow some best practices but break others. In this presentation Slideshare from our webcast, Chad White shows examples of how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly. Chad White is author of Email Marketing Rules and Chad White - Principal of Marketing Research ExactTarget.
White paper email - best of the email swipe file 2014Sam Capra ☁️
A swipe file is a record of your top-performing campaigns that you turn to for inspiration and ideas. It was this concept that inspired us to create the Swipe File on Pinterest, where every week we share the digital marketing campaigns that excite and impress us. Take a look around and we’re sure you’ll find some ideas that you’ll want to steal, test, and make your own.
Email Metrics, Deliverability & Building Relationships with ReadersBryan Fratkin
How do you wake your email program to the next level? A challenge for associations, corporations and non-profits alike, leveling-up your email program takes time, effort and creativity. Build a relationship with your readers and they'll be there for you time and again.
10 Steps To Make Your Email Marketing A Success. Futuready Media
'10 Steps To Make Your Email Marketing A Success' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
This growth hack idea addresses email engagement. Low engagement means the recipient is not interested in what you're offering or how you're offering it.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
Power up your content marketing with ImpactanaImpactana
Are you looking at the right metrics when you measure the success of your content marketing campaigns? We’re looking to get an edge and earn share of mind with our marketing, not tons of tweets and likes, aren’t we?
Learn how to look at the right metrics!
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
Each month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on the Indian Telecom & Mobile industry.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
Email Marketing for Service Providers: The Basics That Anyone Can UseLiam Dempsey
A presentation about the basics of email marketing for service providers like lawyers, accountants, marketing professionals and more. While focused on service providers, the email marketing guidance is applicable for anyone to create a e-newsletter for their business.
What you must know to get more from MailChimpGary Eckstein
Make the most of your MailChimp email marketing with this simple to follow guide. The MailChimp best practices provided will immediately improve your marketing campaigns.
Whether you are new to MailChimp to have used it for awhile, this guide will provide tips and tricks that will boost your email marketing results.
"Get Results With Email Marketing" is a dynamic presentation given by Simon Grabowski, CEO of GetResponse, at the e-nnovation conference in Poznan. It focuses on permission-based email marketing, email list building. Simon also shares proven email marketing strategies that can help to grow any business on the Internet.
5 Reasons Why Your Email Marketing Sucks - With Sendible & ContactuallySendible
With our focus on social media and being "seen" on the right platforms, you would be forgiven for thinking that email marketing is dead.
We know how hard it is to get people to open, click and reply to our marketing email. With so much volume, the unsubscribe link is sometimes the first thing people look for. But if you can do it the right way, you can still successfully make email marketing a substantial part of your online lead generation and nurturing process. And cost-wise, let's face it, it just works.
In this webinar, Sendible and Contactually team up to discuss the 5 biggest mistakes people make when sending marketing emails, and how you can fix it immediately.
Here are some things you will take from this webinar:
1.Choose the words that will get your emails opened
2. Do a simple A/B test (without any software)
3. Drive click rates up by doing less work
4. Get the response you are looking for
10 Steps To Make Your Email Marketing A Success. Futuready Media
'10 Steps To Make Your Email Marketing A Success' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
This growth hack idea addresses email engagement. Low engagement means the recipient is not interested in what you're offering or how you're offering it.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
Power up your content marketing with ImpactanaImpactana
Are you looking at the right metrics when you measure the success of your content marketing campaigns? We’re looking to get an edge and earn share of mind with our marketing, not tons of tweets and likes, aren’t we?
Learn how to look at the right metrics!
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
Each month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on the Indian Telecom & Mobile industry.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
Email Marketing for Service Providers: The Basics That Anyone Can UseLiam Dempsey
A presentation about the basics of email marketing for service providers like lawyers, accountants, marketing professionals and more. While focused on service providers, the email marketing guidance is applicable for anyone to create a e-newsletter for their business.
What you must know to get more from MailChimpGary Eckstein
Make the most of your MailChimp email marketing with this simple to follow guide. The MailChimp best practices provided will immediately improve your marketing campaigns.
Whether you are new to MailChimp to have used it for awhile, this guide will provide tips and tricks that will boost your email marketing results.
"Get Results With Email Marketing" is a dynamic presentation given by Simon Grabowski, CEO of GetResponse, at the e-nnovation conference in Poznan. It focuses on permission-based email marketing, email list building. Simon also shares proven email marketing strategies that can help to grow any business on the Internet.
5 Reasons Why Your Email Marketing Sucks - With Sendible & ContactuallySendible
With our focus on social media and being "seen" on the right platforms, you would be forgiven for thinking that email marketing is dead.
We know how hard it is to get people to open, click and reply to our marketing email. With so much volume, the unsubscribe link is sometimes the first thing people look for. But if you can do it the right way, you can still successfully make email marketing a substantial part of your online lead generation and nurturing process. And cost-wise, let's face it, it just works.
In this webinar, Sendible and Contactually team up to discuss the 5 biggest mistakes people make when sending marketing emails, and how you can fix it immediately.
Here are some things you will take from this webinar:
1.Choose the words that will get your emails opened
2. Do a simple A/B test (without any software)
3. Drive click rates up by doing less work
4. Get the response you are looking for
Get it Write: Email Copywriting Best Practices and TrendsETCommunitiesKC
Cara McDonald and Sarah Norden of the Copywriting team at DEG Digital will give a presentation called "Get it Write." We're excited to hear their tips and best practices gained from working on top brands such as Timberland, Lee Jeans, Three Dog Bakery, The Salvation Army and more!
Collecting Better Data to Send Even Better Emailssschall10
A presentation by Nina Stepanov of HubSpot and Inbound.org that was given at the Manchester NH HUG Meetup on June 14th, 2016. Learn how the team at inbound.org segmented their lists based on quite a few data points and saw great results.
“The Best of the Email Swipe File” highlights 20 emails from the more than 160 and counting emails that we’ve pinned to the Email Swipe File pinboard on Pinterest. These emails represent outstanding email design, but they also represent five email design trends that we feel are critical.
The 5 Design Trends behind 'The Best of the Email Swipe File'Chad S. White
“The Best of the Email Swipe File” is not just about 20 outstanding emails. It is also about five critical design trends:
1. A growing requirement to be mobile-friendly
2. Increasing relevance through personalization
3. Greater sophistication for triggered messages
4. A stronger editorial voice
5. A continued evolution of inspired fundamentals
During this webinar, Andrea Smith and I discuss these trends and how our selections from the Email Swipe File illuminate those trends.
Exclusive Concepts overview of not only the best practices of email marketing, but the best questions to ask before you add email to your marketing tool box.
To participate in the next webinar please sign up here: http://www.exclusiveconcepts.com/blog/the-secret-of-mind-blowing-email-marketing.html
Lisa Myers - How to Make Your Wishlist Piece of Coverage Come TrueTuring Fest
There is so much content on the web, to get your content noticed you really need to make it stand out. It doesn’t need to be expensive, or even original, but it does need to be innovative. But there’s little point in creating content campaigns if you don’t make people aware of them. Lisa will be taking you through how her agency approaches content marketing and outreach, that has got their clients links and coverage from some of the biggest authority sites in the world including BBC, The Guardian and the Wall Street Journal. Don’t miss this hands on session on how to get your content noticed and covered.
How to Recover from Email Marketing MistakesChad S. White
“I’ve made an email marketing mistake. Now what?”
That’s not a question you want to answer on the fly and in a panic with your boss standing at your desk. You want to have a plan in place so you know exactly how to respond in a variety of circumstances.
In this webinar, I’ll share a decision framework for how to recover as gracefully as possible from email marketing mistakes. Join me as I put this framework into action, applying it to 10 real-life case studies of email marketing errors made in recent years.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
12. I want my audience to
engage in a conversation.
@mesmithdesign
13.
14.
15.
16. Opens and clicks should
be analyzed through a lens
of logic as well as trends.
@mesmithdesign
TWEET IT
17. What we measure:
• Open rates
• Click through rate on links
• Replies to the emails
• Clicks & responses to the “Did you like this email?”
@mesmithdesign
18. Measurements that support our WIIF:
• Open rates
• Click through rate on links
• Replies to the emails
• Clicks & responses to the “Did you like this email?”
@mesmithdesign
22. Define “What is it for?” — Action Items1
Answer the question: “I want my audience to ______________.“
Establish a hypothesis before you send.
Measure engagement (contextual opens, clicks, and responses).
@mesmithdesign
34. Send relevant messages — Action Items2
Set clear expectations. What, how often, and why.
• What are you sending?
• How often?
• Why is the content valuable?
@mesmithdesign
51. Emotionally connect with subscribers. — Action Items3
Use language that speaks to your audience.
Consider contextual personalization.
Add in images/gifs purposefully.
@mesmithdesign
Historically the home team supplied the balls they wanted to use:
If the away team had a weak pitcher then a live ball would be used to maximize their ability to hit home runs.
If the away team had some really powerful hitters then a dead ball would be used to keep their players from running up the score
Over the years the baseball has changed. There is not longer the home team advantage of picking a dead ball vs. a live ball. And the structure of the ball has been standardized to create a fairer game. Some folks think the current balls in use are too live, leading to more than necessary home runs (which are exciting so a fan favorite). But one thing we know for sure is that we aren’t using any dead balls.
This new baseball structure can be seen with this illustration. There are 3 main components.
A rubber wrapped cork center: to keep the ball lively
A few layers pf tightly wound yarn: to help the ball maintain it’s shape
A stitched leather skin: to hold it all together (and look nice)
A “lively” email program also can be illustrated with these 3 components.
A core email purpose
A layer to set clear expectations with subscribers
An outer skin to make the magic look special
Your WIIF may change from email to email
Here it is to notify about product updates with a lot of links: Ideally they would measure the click through rate and adoption rate of these features after sending this email
Your WIIF may change from email to email
Here it is to notify about a significant change in the way their banking works. Measurement should not be a click through rate because there isn’t any clear CTA on this email. But they could measure a reduction in these questions coming through their Customer Support team
