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1. 11 SEO TRENDS EVERY
MARKETER SHOULD
KNOW IN 2024
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2. Featured snippets are excerpts of text that
show up at the top of search results. These
snippets get pulled automatically from pages in
Google’s index to provide quick answers to
users’ search terms. Any Google search results
that appear this way are featured snippets.
They answer users’ queries with a short
sentence or paragraph.
Today's
Agenda
1. FEATURED SNIPPETS WILL
GAIN MOREIMPORTANCE
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3. 2. Core Web Vitals
Google disclosed three latest metrics, termed
Core Web Vitals─a page metric for evaluating
the kind of experience users would encounter
when they visit your website. For this, Google
will look at your web pages’ loading,
interactivity, and visual stability to determine
your site’s page experience for better web
browsing.
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4. 3. GOOGLE BERT MODEL
Google’s Bidirectional Encoder Representations from
Transformers (BERT) is Google’s most significant
update since Rankbrain. Its purpose is to
understand search intent through natural language
processing (NLP) using machine learning(ML) or
Transformer.The Transformer is a mechanism that
learns contextual correlations between words in a
text by instantly reading the entire chain of words.
It is in contrast to the directional models that read
texts consecutively to understand the context.
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5. 4. TESTING AND
IMPROVINGUSER
EXPERIENCE IS VITAL
Google’s primary goal is to improve user experience (UX) on
all platforms. For this, UX influences SEO ranking via different
engagemPReOntFmESeStrIiOcsNtAhLatTEGAooMgle uses
based on its algorithms. These metrics are crucial since they
let search engine crawlers see how visitors interact with your
web pages.This KPI (UX) objective is to guarantee user
satisfaction through easy accessibility, usability, and
efficiency when using your website. And because UX is now a
Google ranking factor, it’s essential to prioritize testing to
improve your site user experience. It helps boost your SEO
strategy.
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6. Local SEO has become more prevalent
because more consumers are searching for
products or services in their locale. If you
entera search on Google for a service near
you, you will see more than enough
results.Hence, local business owners are
devising new SEO strategies to beat the
competition. I searched for “Ford auto shop
near me” and got over 2.8 billion results for
this illustration.
5. LOCAL SEO
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7. 6. THE E-A-T CONCEPT
The expertise, authoritativeness, and trustworthiness
(E-A-T) concept are essential in SEO. E-A-T is a vital
part of Google algorithms, with the search engine
intending to support only websites it finds
trustworthy. E-A-T is part of Google's algorithm and
baked into Google's Search Quality Evaluator
Guidelines. Even Google says that E-A-T is “very
important.” If you're an SEO professional, you've
probably heard a lot about E-A-T over the past few
years.
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8. 7. MOBILE-
FRIENDLY
WEBSITES
Before the rollout of Google’s mobile-first indexing
strategy, the company made several updates, including
mobile-friendly, which became one of SEO’s ranking
factors. These measures revealed Google’s preference
for mobile-friendly websites. That’s understood since
more people access the internet via mobile devices.
According toresearch, mobile devices (excluding
tablets) account for 54.8% of website traffic globally.
Thus, mobile-first indexing and the enforcement of
mobile- friendly sites became crucial elements for SEO
successes. These shifts put mobile in the most vital
position for the standard of indexing your site and SEO
ranking.
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9. 8. INFORMATIVE QUALITY
CONTENT
In section-3, I noted that Google BERT filters content
materials in the Google index to pick the most
appropriate content for a user’s search query. The
software does that because it understands the search
intentㅡthe motive behind the search. It reveals that
your pages will not appear on SERPs if your blog
content does not satisfy a user’s search query.
Also, considering that content fuels all marketing
channels, your posts must be informative to attract the
right audience.
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10. Why is voice search SEO a critical element
for consideration? That’s because over
43% of online consumers make
purchases through voice-enabled devices.
And almost 60% of shoppers find local
businesses using voice search.
Also, given that sales of voice-enabled
devices will inevitably surpass tablets, the
need to optimize your business website
for voice search is more crucial now than
ever before.
9.VOICE SEARCH SEO WILL BE
ACRUCIAL FACTOR
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11. 10. VIDEO CONTENT
MARKETING WILL KEEP
TRENDING
Video content marketing is vital for SEO and
broader digital marketing successes.
Research proves that video content can
increase time on page meaningfully and
explode your online visibility.These figures
indicate the power of video marketing and its
impact on SEO. The more engagements
(views, shares, likes, and comments) your
video gets increases your chances to rank
higher on search results.
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12. 11. LINK BUILDING FOR
SEO
SEO LINK-BUILDING STRATEGY HAS BEEN AROUND
FOR THE LONGEST,AND THE TREND IS NOT
SHOWING ANY SIGNS OF DECELERATION.
INSTEAD,IT REMAINS A TIMELESS SEARCH ENGINE
OPTIMIZATION TECHNIQUE FOR FIRST-PAGE
RANKING. INDEED, ONE OF THE CONSIDERATIONS
FOR IMPROVING EAT, AS MENTIONED
ABOVE,ISBUILDINGQUALITYLINKS.
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13. THANK YOU
FOR YOUR ATTENTION
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PHONE NUMBER
nidmindia@gmail.com
EMAIL ADDRESS
https://nidmindia.com/
WEBSITE