There was a seminar held at University of Gujrat, Sialkot about SEO and Digital Marketing where good number of students attended this SEO workshop http://www.jawadbutt.website

1. Jawad Butt
Google Adwords Certified
Google Analytics Certified
Web Content Specialist
SEO Expert ( Theta Solutions)
IT Trainer ( SKANS )

2. Agenda
• What is a Search Engine
• SEO
• Adwords
• Advantages of SEO
• Why Companies / Websites Should Use and
Focus
• Activity
• Career as SEO

3. What are
Search Engines ?

5. Search Engines Market Shares
Search Engine Market Share
Google 78%
Bing 8%
Yahoo 7%
Baidu 7%
Recorded on December 2016 by netmarketshare.com

6. How Search Engines Work ?

8. Keywords

9. Examples of Keywords..
• Buy Leather Jacket for Men
• Makeup and Beauty tips
• How to Lose Weight Fast
• Software Engineering Jobs Lahore
• Best Places in KPK
• Pizza in Sialkot
• Iphone 6S Review
• Download Dangal Movie Free
• Watch Bohemia Sahara Online

10. SEO

11. SEO is the act of modifying a
website to increase its ranking in
organic listings of Search Engines

12. Universities in Sialkot

13. SEO in Sialkot

14. SEO Success..
A leather jacket company has worked and they
have get ranked some useful keywords like..
• Leather Jackets for Men ( 12,500 Searches )
• Buy Biker Leather Jacket ( 7800 Searches )
12500+7800 = 20,300 Searches
30% = 6090 Sales !

15. Adwords

16. AdWords is an advertising system in
which advertisers bid on certain
keywords in order for their clickable
ads to appear in search results

17. Examples of Adwords

18. Adwords Example
• An Car Insurance Company is paying Google for
a Keyword “cheap car insurance“
According to Google this keyword is searched
approx. 50,000 times in a month and it’s rate is
near 19$
Now just imagine if that insurance company gets
10000 clicks in a month…
10000*19$ = 190,000$
190,000$ = 195,70,000/-PKR
EXPENSIVE !!

20. SEO VS Adwords
SEO Adwords
Organic Paid
Long Term Short Term
Wait for Results Fast Results

21. SEO Advantages
• Results are Low Cost
• Traffic Increase
• Brand Credibility , People Trust Google
• Take Your Business to the Next Level
• Results are Permanent

22. 4 Important Factors in SEO

23. SEO Factors..
• Title
• Description
• Quality Content
• Quality Backlinks

24. ACTIVITY

25. Activity
• Open Google Keyword Planner using your Gmail
Account
https://adwords.google.com/ko/K
eywordPlanner/Home
Search / Enter keywords you want to..
Check their monthly searches and their
suggested bid
Try to search for Real Estate, Insurance,
Investment keywords

26. SEO in Future

27. Future of SEO
• Every Business is Digitalizing..
• Online Stores getting more viral
• Website owners looking for better rankings
• More Jobs !
Digital is the Future...!

28. SEO as Career
Sites Number of Jobs
Rozee.pk 47
mustakbil.com 59
bayrozgar.com 100+
Indeed.com.pk 100+
From 1st December to Current Date

29. QUESTIONS