2. Bob Selfridge
CEO & FOUNDER
Welcome!
• Old Software Developer
• Small Town Entrepreneur
• Total Data Geek!
• LOVE Common Sense & KISS
• HATE Red Tape & Wasting Time
• Ride a Really Big Motorcycle
4. Define All Needs
Personalization and
Improved Experience
Variety, Volume, Velocity
of Information
Measurement & ROI
Data, Data, Data Needs:
Reference, Transactional,
Subjective & Other
Design Complete Specifications
Systems, Tables, Fields,
Credentials
Methods, Languages,
Schemas, Tools
Permissions, Politics,
Ownership, Authority
Ways to connect
everything together
Develop Entire Solution(s)
Review detailed
specifications and…...
Work, work, work, work,
work, work, work, sleep
Work, work, work, work,
work, work, work, eat
Work, work, work, work,
work, work, work, annnd
Build your practice?
Wee
k 1
Wee
k 2
Wee
k 3
Wee
k 4
Wee
k 5
Wee
k 6
5. Define All Needs
Design Complete Specifications
Develop Entire Solution(s)
Build your practice
Mont
h 1
Mont
h 2
Mont
h 3
Mont
h 4
Mont
h 5
Mont
h 6
OR
Personalization and
Improved Experience
Variety, Volume, Velocity
of Information
Measurement & ROI
Data, Data, Data Needs:
Reference, Transactional,
Subjective & Other
Systems, Tables, Fields,
Credentials
Methods, Languages,
Schemas, Tools
Permissions, Politics,
Ownership, Authority
Ways to connect
everything together
Review detailed
specifications and…...
Work, work, work, work,
work, work, work, sleep
Work, work, work, work,
work, work, work, eat
Work, work, work, work,
work, work, work, annnd
6. Define All Needs
Design Complete Specifications
Develop Entire Solution(s)
Build your practice
Q3 Year 1
Q1 Year
2
Q3
Year 2
Q1
Year 3
OR EVEN
Personalization and
Improved Experience
Variety, Volume, Velocity
of Information
Measurement & ROI
Data, Data, Data Needs:
Reference, Transactional,
Subjective & Other
Systems, Tables, Fields,
Credentials
Methods, Languages,
Schemas, Tools
Permissions, Politics,
Ownership, Authority
Ways to connect
everything together
Review detailed
specifications and…...
Work, work, work, work,
work, work, work, sleep
Work, work, work, work,
work, work, work, eat
Work, work, work, work,
work, work, work, annnd
7. So what is the problem?
“Traditional business models rely on planning,
which in turn assumes either the future will be like
today or we are good at forecasting. Neither has
proved true,”
– Wharton professor Peter Cappelli
Gaining a holistic view of the customer is paramount in today's omni-
channel marketplace. Unfortunately, the available data, interaction
opportunities and technological capabilities change or appear at an
incredible pace.
8. Waterfall!
Personalization and
Improved Experience
Variety, Volume, Velocity
of Information
Measurement & ROI
Data, Data, Data Needs:
Reference, Transactional,
Subjective & Other
Systems, Tables, Fields,
Credentials
Methods, Languages,
Schemas, Tools
Permissions, Politics,
Ownership, Authority
Ways to connect
everything together
Review detailed
specifications and…...
Work, work, work, work,
work, work, work, sleep
Work, work, work, work,
work, work, work, eat
Work, work, work, work,
work, work, work, annnd
Define All Needs
Design Complete Specifications
Develop Entire Solution(s)
10. Individuals and Interactions
more than processes and tools.
Self-organization and motivation
are important, as are direct
interactions.
Respond to Change
more than following a plan.
Agile development methods are
focused on quick responses to change
and continuous development
Working Solutions
more than comprehensive
documentation.
Working Solutions are more useful
and welcome than just presenting
documents in meetings
Collaboration
more than negotiation.
Requirements cannot be fully collected at
the beginning of a development cycle,
therefore continuous stakeholder
involvement is very important.
The Agile Manifesto
These Geeks are SERIOUS!
11. Waterfall vs Agile Processes
Agile and lean coach Henrik Kniberg describes the benefits of the agile approach versus the traditional waterfall-
style product development in his presentation (http://blog.crisp.se/wp-content/uploads/2014/03/unproject.pdf),
and illustrates them with the above picture.
Waterfall
Agile
12. Define Reference Data Needs
Collaborate
3 Vs
ROI
Data
Define Specifications
Tables, Fields,
Credentials
Tools
Ownership
Develop
Work,work
Annnnnnd...
Build with an Agile Process?
Wee
k 1
Wee
k 2
Wee
k 3
Wee
k 4
Wee
k 5
Wee
k 6
Define Transaction Data Needs
Collaborate
3 Vs
ROI
Data
Design Specifications
Tables, Fields,
Credentials
Tools
Ownership
Develop
Work,work
Annnnnnd...
Define Subjective Data Needs
Collaborate
3 Vs
ROI
Data
Design Specifications
Tables, Fields,
Credentials
Tools
Ownership
Develop
Work,work
Annnnnnd...
14. The
Agile
Process
Find Your starting point
Data
Define
DesignDevelop
Deliver
At the start of every
cycle, evaluate your
needs.
In the early stages,
this is a review and
analysis of available
information vs data
and tools in place
currently.
Find “friendlies” in the
organization with the
ownership, authority,
and ability to provide
low hanging fruit.
Show Quick ROI and
gather steam!
16. The
Agile
Process
Design it
Data
Define
DesignDevelop
Deliver
Who can provide the
access?
What specific
dimensions, metrics,
and tools are in play?
When is it available
to your tool?
Where are the details
and documentation?
Why is it a value to
your CIP?
How will it be
utilized?
19. The
Agile
Process
Draw Conclusions from it
Data
Define
DesignDevelop
Deliver
Testing, Evaluation
and Analysis
WAS THERE ROI?
What worked, what
didn’t, what could be
improved?
Team Reflection on
the process journey
from start to finish
Continuous Attention
to excellence
What can be
Enhanced? Removed?
Missing? Learned?
20. The Point?
Data
Define
DesignDevelop
Deliver
Agile approach is one that:
Uses teams to work through a process
designed to respond to
unpredictability;
Allows for and
encourages changes
in direction;
Gives teams great
authority and transparency;
Builds in customer
or user response to the end
product or service while it is
still being developed.
Use Agile to:
• Build Software!
• Manage:
• Workflow
• People
• Companies
• Marketing
• Analytics
• Finance
• Service
• And….
21. Motivated individuals
are what projects are built around and should be trusted
Face-to-face conversation
is the best form of communication
Working Solutions
Are the primary measure of progress
Sustainable development
and able to maintain a constant pace
Immediate ROI
by early and continuous delivery of valuable software
Welcome changing requirements
even in late development
Working Solutions
are delivered frequently (weeks rather than months)
Close, daily communication
between business people and technical staff
Review: 12 Principles of Agile Process
Simplicity
the art of maximizing the amount of work not done
Continuous attention
to excellence and good design
The Team Reflects
on how to become more effective, and adjusts accordingly
Self-Organizing Teams
Create the best architectures, requirements, and designs
