1. EVALUATION
QUESTION 4
Q4: How did you use new
media technologies in
the construction and
research, planning and
evaluation stages?
Josh Read

2. INTRODUCTION
This presentation will identify the technologies used in the
production of our music video and ancillary tasks.
Technology played a huge part in our project, especially
the programs Premier Pro and Photoshop, we also used a
few other medium but they did not play as a big a part.

3. USE OF PHOTOSHOP
Photoshop was the main technology used in the creation
of our ancillary tasks of our magazine advert and digipak.
Photoshop was useful because it allows for the
combination of images and type and complete control
over where these are placed. The most useful part of
Photoshop is the ability to use layers, which makes it easy
to arrange the different images and writing into a way
that is conventional and attracts the consumer’s attention
to the right part of the advert. One of the main ways in
which we used layers was having different parts of text
layered next to each other to make it look different to if
they were written out in one normal sentence. We were
also able to download a font and install it to use in
Photoshop that fit our star’s persona better than any of the
standard fonts and gave our ancillary tasks a more
professional look to them .

4. USE OF PREMIER PRO
Premier Pro was the video editing software that we used
to edit our music video with. The most useful feature of
Premier Pro in my opinion is the timeline, it allows you to
arrange clips on top of and underneath each other,
similar to the layers in Photoshop, which can be used for
cross-fading transitions to make a transition between two
clips smoother, or for overlaying one clip over another on
a high transparency which we used a fair amount in the
last section of our video. Another useful feature of
Premier Pro is the toolbar with tools such as the razor
blade tool used for cutting out unwanted pieces of
footage or splitting/shortening clips, as well as the pen
tool which allows you to make certain parts of a video
clip more or less transparent or certain parts of a sound
clip louder or quiter.

5. USE OF OTHER TECHNOLOGIES
is a website that allows you
to host presentations on,
we used it several times to
allows us to put
presentations on our blog
and was very easy to use.
is the website we used to
put all of our research and
production as well as our
feedback and any other
work onto the internet for
viewing by anyone.
is a video hosting website
that we uploaded our
rough and final cuts to, it
allowed us to show our
peers our rough and final
cuts of our music video as
well as embedding them
on our blogs.
is a website that lets you
make visually appealing
and professional looking
presentations which I used
to answer question 2 of my
evaluation, it is a free and
intuitive to use technology
which is why it was useful.