Slides of Branding

2. Importance of Branding
A. Importance from customer’s point of view
• Brand may mean “better”
• Brand permits freedom of choice
• Brand assures regular satisfaction
• Brand may satisfy status need
• Brand provides adequate information

3. B. Importance from the Marketer’s point of view
• Brand legally protects the interest of the
company
• Brand helps in identifying market segments
• Brand may build the corporate image
• Brand may help mass production and lower
the production cost.

4. C. Importance from the social point of view
• Brand as a guide to quality
• Brand assures social interests through the
protection of trademark

5. 1. Manufacturer Brand
2. Distributor Brand
3. Individual Brand
4. Family Brand
5. Combination Brand

6. Brand equity is a phrase used in the marketing industry
which describes the value of having a well-known brand
name, based on the idea that the owner of a well-known
brand name can generate more money from products with
that brand name than from products with a less well known
name, as consumers believe that a product with a well-
known name is better than products with less well-known
names. Companies can create brand equity for their
products by making them memorable, easily recognizable
and superior in quality and reliability.