Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Buying behaviour ppt

20,151 views

Published on

types of buying behavior of consumers

Published in: Business, Technology

Buying behaviour ppt

  1. 1. Types of buying behavior Submitted by: Isha Mohit Mba-III
  2. 2. Buying behavior
  3. 3. Extensive/Complex Decision Making • high involvement, • unfamiliar, expensive and/or infrequently bought products. • High degree of economic/ performance/ psychological risk. • Examples include cars, homes, computers, education. • Information from the companies MM; friends and relatives, store personnel etc.
  4. 4. Dissonance Reducing Buying Behavior • Consumer involvement is very high due to high price and infrequent purchase • Insignificance differences among brands.
  5. 5. Habitual Buying Behavior • consumer involvement is low • no significance difference among brands. • example : lighter or match box, milk, bread. • For such brands tv commercials, news papers and magazines build positive attitude of consumers towards. • Purchases are frequent.
  6. 6. Variety Seeking Buying Behavior • Consumer involvement is very low • significance differences among brands. • brand switching is common. • Attract consumers by offering free samples, low prices and special discounts. • Brand switching occurs for the sake of variety rather than dissatisfaction. • example: chips, soaps, ice-cream etc.

×