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Buying behaviour ppt


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types of buying behavior of consumers

Published in: Business, Technology

Buying behaviour ppt

  1. 1. Types of buying behavior Submitted by: Isha Mohit Mba-III
  2. 2. Buying behavior
  3. 3. Extensive/Complex Decision Making • high involvement, • unfamiliar, expensive and/or infrequently bought products. • High degree of economic/ performance/ psychological risk. • Examples include cars, homes, computers, education. • Information from the companies MM; friends and relatives, store personnel etc.
  4. 4. Dissonance Reducing Buying Behavior • Consumer involvement is very high due to high price and infrequent purchase • Insignificance differences among brands.
  5. 5. Habitual Buying Behavior • consumer involvement is low • no significance difference among brands. • example : lighter or match box, milk, bread. • For such brands tv commercials, news papers and magazines build positive attitude of consumers towards. • Purchases are frequent.
  6. 6. Variety Seeking Buying Behavior • Consumer involvement is very low • significance differences among brands. • brand switching is common. • Attract consumers by offering free samples, low prices and special discounts. • Brand switching occurs for the sake of variety rather than dissatisfaction. • example: chips, soaps, ice-cream etc.