How Did You Attract Your Audience

1. How didyouattract/addressyouaudience?
AS magazinestargetaudience wouldbe apredominatelyblackmale audience,whilstalsocateringto
females.Mymagazine islooselybasedoff of billboardmagazine,asIdevelopedwhatIlookedaton
theirmagazine.Mymagazine wouldbe suitableforanyone whoisa fanof botholdschool and the
newwave onRnB music,as well aspop music.My magazine coversapredominantlyRnBgenre,
whilstalsoincludingsome Pop,cateringtoawide audience.Mymagazine wouldalsobe goodfor
people wholike goingtolive concerts,asI offerticketstothe bestconcertsof 2016, as well as
reviews.
In orderto attract the intendedtargetaudience of apredominantlyblackaudience consistingof
predominantlymen,butalso cateringtofemales,Idecidedtouse a numberof conventionstoapply
to both.The inclusionof the mainimage appealstothe men,through Star Appeal (Dyer) and Katz’
Uses andGratification,allowsthe malesto“self-identify”withthe coverstar,almostcreatinga
relationshipwiththemliketheywouldata live concert.The coverstar attracts the female audience
throughthe female gaze theory(Mulvey)by puttingsomeonewhotheymayfindattractive onthe
frontcover.The inclusionof mypuff promotion throughoutmymagazine,targetsanyone of age to
go to a concert (ages15+) meaningthattheywouldwantto buythe magazine tohave a shot at
seeingtheirfavourite artists. Ittargetsanyone whoisafan of RnBmusic andenjoysgoingtolive
concerts,whichwouldbe almostanyone.
Eventhingslike mise enscene inthe formof clothing/costuminginmyphotographycouldattract
an audience asitmay make themwant to replicate the lookthattheysee sotheylookatthe
magazine tosee whattheirfavourite musicianiswearing.Forexample,mycoverstarcan be seento
be wearinga blackhoodie underneathanavybomberjacket,all ontopof a floral hype t-shirt.
Readersmaysee thisand whatto buyone of those itemsof clothing,fulfillingtheirownneeds of
self-esteem, followingthe “Self-Actualisation”sectorof Maslow’sHierarchyof Needs.
AnothermainconventionIhave usedtoattract my particularaudience wouldbe the use of my
social medialinks.Peopleaged15+ tendto be veryactive whenitcomes to accessingsocial media,
therefore havingalarge numberof social mediaaccounts,aswell asan online webpage,would
allowingeasieraccessfora more youthful targetmarket.