Presentation held as strategic advisor for Two Tribes at Game in the City 2010. 'How small and medium sized video game developers can and need to evolve through industry wide revolutions'

2. Joost Rietveld
Strategic Advisor for Two Tribes
PhD. in management at London Cass Business School
www.strategyguide.nl | @vgstrategyguide
1/29/2015 Game in the City 2010 r/evolutie

3. Evolution vs. revolution in the
digital gaming industry
“How small and medium sized video game
developers can and need to evolve through
industry wide revolutions?”
1/29/2015 Game in the City 2010 r/evolutie

4. Content of presentation
• Context
• Two Tribes retrospective
• Lessons learned
• Future for Two Tribes?
1/29/2015 Game in the City 2010 r/evolutie

5. Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation.
1/29/2015 Game in the City 2010 r/evolutie

6. Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation.
1/29/2015 Game in the City 2010 r/evolutie

7. Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation.
1/29/2015 Game in the City 2010 r/evolutie

8. Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation.
1/29/2015 Game in the City 2010 r/evolutie

9. Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation.
1/29/2015 Game in the City 2010 r/evolutie

10. Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation.
1/29/2015 Game in the City 2010 r/evolutie

11. Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation.
1/29/2015 Game in the City 2010 r/evolutie

12. Two Tribes retroperspective
1/29/2015 Game in the City 2010 r/evolutie

13. Two Tribes retroperspective
1/29/2015 Game in the City 2010 r/evolutie
Institutionalization of the digital gaming
industry
How original IP triggered foundation of
Two Tribes B.V.

14. Two Tribes retroperspective
1/29/2015 Game in the City 2010 r/evolutie
Digital revolution in gaming..
How the advent of digital distribution
channels triggered a conception of self
sustainability

15. True indie publishing in digital gaming?
How Two Tribes evolves through Two Tribes
publishing
Two Tribes retroperspective
1/29/2015 Game in the City 2010 r/evolutie

16. Lessons learned (the boring stuff)
1. Find balance between exploration – exploitation
(March, 1991)
2. Continuously innovate (Carcia & Calantone, 2002)
- incrementally to exploit on what you have
(BUT DO ADD VALUE!)
- really new to explore on novel ideas and
opportunities
3. Know your strengths, know your market
- to know where you are heading… (Barney, 1991)
- adopt a contingency approach (Mintzberg, 1978)
1/29/2015 Game in the City 2010 r/evolutie

17. Future for Two Tribes?
1/29/2015 Game in the City 2010 r/evolutie
New IP based
on puzzle
genre
Strategic- and
marketing
capabilities
Two Tribes
Publishing
B.V.

18. THANKS!
gjrietveld@gmail.com
@vgstrategyguide
www.twotribes.com | www.strategyguide.nl
1/29/2015 Game in the City 2010 r/evolutie

19. References
• Barney, J. (1991) Firm resources and sustained
competitive advantage, Journal of Management,
Vol. 17, no. 1.
• Garcia, R. & Calantone, R. (2001) A critical look at
technological innovation typology and innovativeness
terminology: a literature review, Journal of Product
Innovation Management, Vol. 19, no. 2.
• March, J.G. (1991) Exploration and exploitation in
organizational learning, Organizational Science, Vol.
2, no. 1.
• Mintzberg, H. (1978) Paterns in strategy formation,
Management Science, Vol. 24, no. 9.
1/29/2015 Game in the City 2010 r/evolutie