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the digital numbers
2.7B searches performed on google
there are over
the number of text messages sent each day exceeds
the total population of earth
my space 11st largest country in the world
gamer is 32yrs old
38% of online gamers are women
there are active gamers worldwide
web 1.0 2.0 3.0
1991 - 2002 – Search Engine Optimisation (SEO)
keywords, meta tags, submission
2002 – 2006 – Search Engine Marketing (SEM)
Google Adwords / Adsense, Yahoo! Advertising, Pay Per Click
2007 & future – Social Media Optimisation (SMO)
pay clicks on SNS, contextual advertising on SNS & cross
selling linkability, targetted lead farming
sharing and participating
is spreading in
the DIGITAL world
think about it
1814 everybody was on foot
1914 on train
1940 in cars
2040 100 millions avatar in the synthetic world ??
it will happen sooner!!
18/10/2006 SL population hit 1m
10 months later
SL nowadays population is
and it’s growing massively fast
80% of active internet users
will have a virtual life
think about it
is it a synthetic world?
what is between real & synthetic worlds?
so called new media
is there any gap between human & machine?
create emotional virtual agents
ALL YOU WANT TO KNOW
MEDIA SHIFT & NEW CONSUMER CONSUMPTION HABITS
THE RISE OF WEB 2.0
SOCIAL NETWORK TRENDS
WHO ARE THE MEDIA? WHO ARE THE MARKETERS?
THE 1% RULE
THE MUSIC MATTERS
THE FUTURE OF ADVERTISING
all new in action
theme site & skinning (with advertiser’s brand or event
mobile wap channel
free stream TV (opening and closing TVC wrapped)
cleared artists music/video steam
w 00 theme games
n e in 2 7/8 fun toys
mtv branded virtual site