A talk by Alessandro Masi, Film & TV Business Strategist at FlexyMovies --- Digital distribution is a growing opportunity for independent filmmakers and is not threatening theatrical exhibition. Cinema consumption is evolving together with technological and sociological changes. Home entertainment is growing but is not replacing the value of theatrical exhibition, with worldwide box office growing steadily. New models such as Premium VOD to access content at home while still in theaters will be enlarging the options for cinema audiences, alongside with SVOD and TVOD in particular, while major studios are pushing for EST and shortening of distribution windows.

1. Talk ‘Cinema on Demand’
with Alessandro Masi
Founder & Film Business Strategist
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2. The road to VOD
1895
Late ‘40s
1976
1995
1993
2007
2010
2006
2016
2017
...
1925
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3. The ‘long tail’
1) Make everything available
2) Cut the price in half. Now lower it.
3) Help me find it.
"Forget squeezing
millions from a few
megahits at the top of
the charts. The future
of entertainment is in
the millions of niche
markets at the shallow
end of the bitstream.“
Chris Anderson (2004)
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4. FlexyMovies is...
• Innovation, Smart Moviegoing™
– Pioneered day-and-date releases, digital VOD,
theatrical on demand
– Implemented variable movie ticket pricing system
• Market access
– International sales with presence at major film
markets and festivals
• Film Business Strategy
– Financing, marketing, distribution
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5. Some of our current projects
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6. Some other past projects...
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7. ‘Manchester by the Sea’
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8. Typical film release windows
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9. Global VOD market size
Steady decline
of physical
home video...
Constant increase
of digital home
video, particularly
SVOD...
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10. Netflix and festivals...
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11. Italy: how are we doing?
Year 2016 Italy Spain France
Films Produced 224 254 283
Box Office (€, mln) 688.5 (+3.6%)* 602.4 (+4.7%) 1,387.7 (+4.2%)
Admissions Per Capita 1.9 2.2 3.2
National Share 29.1% 18.5% 35.8%
Home Entertainment: € 381.5 mln (+4%)
• Physical: € 299 mln (-10%)
• Digital: € 82.5 mln (+137%)
*No film in the top 20 of years 2008-2017 has been released between mid March and
end of September.
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12. Who VODs?
The Digital film
passionate is equally
M and F, mostly 35-
44 and 45-54.
Among the under
14, M is more digital
than F.
The frequency of cinemagoing
decreases with age.
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13. VOD and markets in Europe
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14. VOD types
• Platform: Digital (PC/SmartTV/Mobile) - Cable
/ Satellite / DTT - Game Console
• Business Model:
– PVOD: Premium VOD
– TVOD: Transactional VOD
– EST: Electronic Sell-Through
– SVOD: Subscription VOD
– FVOD / AVOD: Free / Ad-Supported VOD
– TOD: Theatrical On Demand
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15. How to VOD
• Sales Agents
• National Distributors
• Aggregators (UTMW, Gravitas, Quiver, …)
• DIY Platforms (Amazon Video Direct,
CreateSpace, Distrify, IndieReign, MoPix,
PUMit, Pivotshare, QUADflix, Reelhouse, VHX,
Vimeo On Demand, ...)
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16. Role of Aggregators
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17. What to VOD
Only 23% of titles
on TVOD services
(19% on SVOD) in
Europe are
European
Only 14% of titles are
released on TVOD with no
theatrical release
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18. Scorsese’s ‘The Irishman’
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19. Vision Distribution: Gomorra
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20. Digital Single Market
• “The Digital Single Market strategy aims to open up digital
opportunities for people and business and enhance Europe's
position as a world leader in the digital economy.”
• But in the film business everything (e.g. international co-
productions, financing, licensing) is based on territoriality...
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21. Thank you!
www.flexymovies.com
E-mail: info@flexymovies.com
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