These consumers of mine are crazy. My organization is nuts and so are my suppliers. ROI? Looks appetizing but tastes funny. CMO Pain PointsI am losing opportunities with my data every minute. I STILL know half my ad budget is wasted...but at least some is in digital. What’s my exit strategy from this gig?
We do things the same way.Think. Design. Bless. Produce. Launch.
We’re still after three things.Money Awards Fame
Our pain points?• My silos expose my weaknesses.• These clients are crazy. Faster. Better. Cheaper.• I have too many farmers, need more hunters.• Go digital or go home, just don’t lose the :30.• Premium on ideas more than ever.• As for talent, when in Rome, steal.
To view the Consumer-Advertiser video, click here: http://www.youtube.com/watch?v=heSudg-tfIk
Catching consumers• Old world – try catching everyone. New world – try catching the few good ones.• The reality, consumers can choose now.• Solution: don’t reach many, reach a few. They’ll do the work.
Why Omnicom Opts Out of Digital SpotlightNo. 2 Holding Co. Has Been Quiet on the Interactive Front. Is it Failing toEvolve or Does it Know Something the Others Don’t? “We will all digitize one way or the other, if not, our clients will flee. Thats how agencies die.” - John Wren CEO, Omnicom
To view the “Last Advertising Agency on Earth” video, click here:http://www.youtube.com/watch?v=ERGrSQoY5fs
Oh yeah, digital.• Old world – integrated. New world – integrated.• The reality is: – Everything is digital, nothing is digital. – Large agencies struggle to get digital – Digital agencies need “outside digital” to grow• Bottom line: Digital is required as a separate expertise to show wisdom that weaves its way into the operation.
1. Telling, not yelling.2. Consumer-chasing.3. Time for a new model.4. Do more than ads.5. Oh yeah, digital.
Surviving the chaos?1. Kaleidoscopic collaboration2. Highly flexible relationships – whatever works3. Breakaway, dynamic, more actionable intelligence and insight4. Inspired, accurate measurement-as-you-go5. A maverick orientation
- 1970: Maurice & Charles start a London-based ad agency- 2011: We are New York based, have 140 offices in 76 countries. We are owned by the Publicis Groupe, the 3rd largest communication group
- Famous campaign: “Labour Isn’t Working.” is seen as helping the Conservative Party win the 1979 election in the UK.- In addition, huge acquisition plans for growth in 1970’s and 1980’s (39 agencies in 16 years for over £2.3B)