Company report on Facebook for EECS 441

1. Jon Pugh (jpugh)

2. Problem
• Keeping up with friends
• Organizing events
• Central source of content

3. Product
• Facebook mobile app
o Social network
o Content hub
o Part of culture

4. Financials

5. Financials

6. Financials

7. Financials

8. Financials
• User base is growing
• Valuation is growing
• Highly profitable

9. Business Model
• Advertisements
o Top 3 most popular website
o Easy to reach audience
o Newsfeed integration

10. History
• February 4, 2004 – Launch
• September 26, 2006 – Open to public
• May 18, 2012 – IPO with $104 billion valuation

11. Secret Sauce
• Integrated with society
• ¼ of the world uses Facebook
• Easy to market

12. Competition
Google+ Twi+er Snapchat Facebook
Newsfeed
Content hub
Local business
Identity
Most popular

13. Prediction
• Success
o Integrated with modern culture
o Easy for businesses
o Popularity of social networks

14. References
• http://www.businessinsider.com/facebook-q3-earnings-2016-11
• http://seekingalpha.com/article/3931746-facebook-problem
• https://finance.yahoo.com/quote/FB/financials?p=FB
• https://ycharts.com/companies/FB/market_cap
• http://theweek.com/articles/622508/how-facebook-became-
profitable
• https://en.wikipedia.org/wiki/List_of_most_popular_websites
• http://www.socialmediaexaminer.com/4-ways-to-optimize-your-
facebook-ads/
• https://developers.facebook.com/docs/app-ads/creating-ads
• https://en.wikipedia.org/wiki/History_of_Facebook
• https://www.statista.com/statistics/268136/top-15-countries-
based-on-number-of-facebook-users/
• https://en.wikipedia.org/wiki/Facebook

15. Questions?