Company presentation on the National Basketball Association

1. Jackson Comstock jackcom

5. PROBLEM

6. Who’s the best?

7. Who’s the best?
Money to be made

8. HISTORY

9. HISTORY
• Creation in 1946
• Merger in 1949
• Surge in popularity

10. HISTORY
• Creation in 1946
• Merger in 1949
• Surge in popularity

11. HISTORY
• Creation in 1946
• Merger in 1949
• Surge in popularity

12. BUSINESS

13. TOTAL NBA REVENUE

14. So how does the
NBA make money?

15. TICKET SALES

16. 28% of revenue from gate receipts
TOTAL NBA REVENUE

17. TELEVISION

20. SPONSORSHIPS

21. TOTAL NBA REVENUE
14% of revenue from corporate sponsors

22. LICENSING AGREEMENTS

23. COMPETITION

25. Ticket
&Television
Revenue
International
Fanbase*
Jersey Ads
COMPETITION
*Estimated Global Following 500+ million

26. PREDICTION

27. SUCCESS!

28. Why?

29. SECRET SAUCE

30. INNOVATION

34. QUESTIONS?

35. SOURCES
• http://www.vucommodores.com/sports/m-baskbl/spec-rel/031208aaa.html
• http://www.history.com/this-day-in-history/nba-is-born
• http://www.worldatlas.com/articles/what-are-the-most-popular-sports-in-the-world.html
• http://www.nba.com/heritageweek2007/newleague_071207.html
• https://newsela.com/articles/basketball-inventor/id/13759/
• https://www.statista.com/statistics/193467/total-league-revenue-of-the-nba-since-2005/
• http://www.nba.com/2016/news/04/15/nba-to-begin-selling-jersey-sponsorships-in-2017-18.ap/
• https://www.forbes.com/sites/baileybrautigan/2016/03/21/where-all-that-money-comes-from-nba-team-valuations-visualized/
#74602f9f444f
• http://www.investopedia.com/articles/personal-finance/071415/how-nba-makes-money.asp
• http://www.businessinsider.com/sports-leagues-top-salaries-2015-5
• http://www.kansasheritage.org/people/naismith.html