EECS 441 Presentation on Warby Parker

1. Warby Parker
Alec Malstrom
amalst

2. Products

3. History
2010
Company Founded
2011
100,000 frames
donated
2013
First showroom
opens in NY
2014
Nashville CX office
opens
2015
$1.2B Valuation

4. Financial Info
• Privately-held company
• $1.2 billion valuation in 2015
• Not profitable

5. Business Model
• Vertical Integration
• Buy one, give one
• Showrooms

6. Competition
Fashionable Affordable Home Try-On Storefront High-Quality
Warby Parker
Optometrist
LensCrafters
Pearle Vision
Sunglasses Hut
RayBan
Oakley
Costco
Zenni Optical

7. Competition
Fashionable Affordable Home Try-On Storefront High-Quality
Warby Parker
Luxottica
Costco
Zenni Optical

8. Secret Sauce
• Vertical Integration

9. Secret Sauce
• Vertical Integration
• Home Try-On

10. Secret Sauce
• Vertical Integration
• Home Try-On
• Branding

11. Secret Sauce

12. Secret Sauce

14. Secret Sauce

15. Secret Sauce

16. Secret Sauce

17. Secret Sauce

18. Prediction
• Success
• Branding
• Innovators

19. References
1. https://www.warbyparker.com/
2. https://en.wikipedia.org/wiki/Warby_Parker
3. http://www.wsj.com/articles/warby-parker-adds-storefronts-to-its-sales-
strategy-1416251866
4. http://www.visionmonday.com/latest-news/article/warby-parker-to-
open-corporate-office-in-nashville-1/
5. http://blogs.wsj.com/digits/2015/04/30/eyeglass-retailer-warby-parker-
valued-at-1-2-billion/
6. http://blog.warbyparker.com/warby-parker-x-man-of-steel/
7. http://www.forbes.com/sites/stevedenning/2016/03/23/whats-behind-
warby-parkers-success/#6725284f6395
8. https://www.fastcompany.com/3041334/most-innovative-companies-
2015/warby-parker-sees-the-future-of-retail