2. PROBLEM
• You want to order something specific and get it quickly with maximum convenience
3. AMAZON PRIME
• 99/year
• Perks
• Growth of 51% in 2015
– fastest growth outside of US
– >50% of US households are members
4. “ W E W A N T P R I M E T O B E S U C H
A G O O D V A L U E , Y O U ’ D B E
I R R E S P O N S I B L E N O T T O B E A
M E M B E R ” - J E F F B E Z O S
9. BUSINESS MODEL
• Fees on 3rd Party Sellers
– Fixed fees and/or percentage
• Selling own Products
• Prime Membership
10. HISTORY
July 5th 1994
Amazon founded
Amazon.com launched
to sell books
1995
May 15th, 1997
Issued IPO at
$18 a share
1st expansion into
CDs and DVDs
1998
2000
Amazon
Marketplace
launches
AWS launches
2002
2005
Prime
launches in US
2013
Drone
delivery plan
unveiled
2007
Kindle
Launches
2014
Echo launches