This Portfolio contains all the research I had conducted in correlation to the production of my FMP project, which was to create a trailer for a web series.

1. Research Portfolio
By Jonathan Mak

2. Contents
Codes and Conventions
Wong Fu Productions
Anna Akana
Analysis on the Codes and Conventions
Themes and YouTube Channel
Future Technology
Urban Living
Duality
Audience Research
Copyright and Laws
Finance and Resources
Production planning
Pre-Production
Post-Production

3. Bibliography
Codes and Conventions
• Wong Fu Productions (2015). Single by 30 | 2015 Original Pilot. [video] Available at: https://www.youtube.com/watch?v=989uhlXyrDw
[Accessed 27 Jun. 2018].
• Wong Fu Productions (2016). Single by 30 | Official Trailer | YouTube Red Original Series. [video] Available at:
https://www.youtube.com/watch?v=lfHf9NH9ZXM [Accessed 27 Jun. 2018].
• Le, J. (2018). Brands. [online] wongfuproductions.com. Available at: https://www.wongfuproductions.com/brands/ [Accessed 27 Jun. 2018].
• Akana, A. (2018). Youth & Consequences Trailer. [video] Available at: https://www.youtube.com/watch?v=jK_rEi1_dxs [Accessed 27 Jun. 2018].
• Akana, A. (2018). Youth & Consequences Poster. [image] Available at:
https://www.facebook.com/AnnaAkana/photos/a.345244492188753.79374.345242775522258/1686324961414026/?type=1&theater
[Accessed 27 Jun. 2018].
Themes and YouTube Channel
• Museumofplay.org. (2018). Video Game History Timeline. [online] Available at: http://www.museumofplay.org/about/icheg/video-game-
history/timeline [Accessed 27 Jun. 2018].
• En.wikipedia.org. (2018). Oculus Rift. [online] Available at: https://en.wikipedia.org/wiki/Oculus_Rift [Accessed 27 Jun. 2018].
• YouTube. (2018). Jonacario. [online] Available at: https://www.youtube.com/channel/UCod653qWbOiXCJXlWzBp1Og [Accessed 27 Jun. 2018].
• Youtube.com. (2018). YouTube. [online] Available at: https://www.youtube.com/analytics?o=U#dt=lt,fe=17709,fr=lw-
001,fs=14872;fc=0,fcr=0,r=summary,rps=93 [Accessed 27 Jun. 2018].
• DellaSala, G. (2018). In-Wall Speaker Selection & Installation Basics. [online] Audioholics Home Theater, HDTV, Receivers, Speakers, Blu-ray
Reviews and News. Available at: https://www.audioholics.com/diy-audio/in-wall-speakers [Accessed 27 Jun. 2018].
• Winkie, L. (2018). ‘Pokemon Go’ Finally Reveals In-Game Friendships, Trading. [online] Variety. Available at:
https://variety.com/2018/gaming/news/pokemon-go-friends-trading-1202849566/ [Accessed 27 Jun. 2018].
• En.wikipedia.org. (2018). Nintendo Switch. [online] Available at: https://en.wikipedia.org/wiki/Nintendo_Switch [Accessed 27 Jun. 2018].
Audience Research
• Osborn, G. (2017). Male and Female Gamers: How Their Similarities and Differences Shape the Games Market | Newzoo. [online] Newzoo.
Available at: https://newzoo.com/insights/articles/male-and-female-gamers-how-their-similarities-and-differences-shape-the-games-market/
[Accessed 27 Jun. 2018].
• Empresarios En Red (2018). SurveyMonkey Logo. [image] Available at: https://www.empresariosenred.cl/tienda-virtual/bitrix24 [Accessed 27
Jun. 2018].
• Obenson, T. (2014). Web Series Production & Distribution Suggestions To Consider. [online] IndieWire. Available at:
https://www.indiewire.com/2014/01/web-series-production-distribution-suggestions-to-consider-162358/ [Accessed 27 Jun. 2018].
• Supportive Guru (2018). YouTube Logo. [image] Available at: https://sguru.org/youtube-logo/ [Accessed 27 Jun. 2018].
Copyright and Laws
• Freeborn, J. (2017). Riot releases animated video 'Legends Never Die' during League of Legends World Championships. [online] AXS. Available
at: https://www.axs.com/riot-releases-animated-video-legends-never-die-during-league-of-legend-124531 [Accessed 27 Jun. 2018].
• Riot Games (2018). Legal Jibber Jabber. [image] Available at: http://www.riotgames.com/legal-jibber-jabber [Accessed 27 Jun. 2018].
• Eu.blizzard.com. (2018). Blizzard Entertainment: Blizzard FAQ. [online] Available at: http://eu.blizzard.com/en-gb/company/about/legal-
faq.html [Accessed 27 Jun. 2018].
• Google Support. (2018). How to read licenses to understand your rights - YouTube Help. [online] Available at:
https://support.google.com/youtube/answer/2490089 [Accessed 27 Jun. 2018].
• Google Support. (2018). Video game and software content - YouTube Help. [online] Available at:
https://support.google.com/youtube/answer/138161?hl=en [Accessed 27 Jun. 2018].
• League of Legends (2017). Legends Never Die (ft. Against The Current) [OFFICIAL AUDIO] | Worlds 2017 - League of Legends. [video] Available
at: https://www.youtube.com/watch?v=4Q46xYqUwZQ [Accessed 27 Jun. 2018].
Finance and Resources
 Photographymad.com. (2018). Camera Lenses | Photography Mad. [online] Available at:
https://www.photographymad.com/pages/view/lenses [Accessed 27 Jun. 2018].
Production Planning
• wikiHow. (2018). How to Write a Script. [online] Available at: https://www.wikihow.com/Write-a-Script# [Accessed 27 Jun. 2018].
• Baxter, J. (2017). Guardians of the Galaxy Vol. 2 Script Released for Free. [online] Den of Geek. Available at:
http://www.denofgeek.com/us/movies/guardians-of-the-galaxy/269215/guardians-of-the-galaxy-vol-2-script-released-for-free [Accessed 27
Jun. 2018].
• Wong Fu Productions (2018). Behind the Scenes - "Yappie" Pt. 1 Pre-Production. [video] Available at:
https://www.youtube.com/watch?v=_iGKNURtI9A [Accessed 27 Jun. 2018].
• Wong Fu Productions (2018). Yappie Poster. [image] Available at: https://www.wongfuproductions.com/ [Accessed 27 Jun. 2018].

4. | Codes and Conventions
Aim | To analyse Web Series Trailers and identify the different codes and
conventions that takes place, and analyse the channels background

5. Wong Fu Productions, an
American YouTube Channel, with
over 3 million subscribers as of
May 2018, formed in April 2007
by Wesley Chan, Ted Fu and
Philip Wang.
They tell stories through short
films and web series, branching
out from comedic, dramas and
romance, whilst backing up the
representation of Asians in the
media.
‘Single By 30’ is a pilot episode
produced by Wong Fu
Productions and New Form
Digital in June 2015, gaining
around 2.5 million views on
YouTube.
YouTube Channels and Inspirations
Wong Fu Productions, then
later produced the 8 part web
series, ‘Single By 30’,
partnering up with YouTube to
create an original Red series.
How they answered
the 5w’s
Who:
Wong Fu Productions
introduced every major
character in various scenes,
with the protagonists, ‘Joanna’
and ‘Peter’ getting the most
screen time, this shows that
they will be the main focus of
the series.
It also introduces the
companies that produced the
series: YouTube, Wong Fu
Productions and New Form
Digital.
What:
In the first 15 seconds of the
trailer, it informs the viewer
that the protagonists have
made a bet. As this is the first
thing that’s introduced to the
viewer, it'll be the main plotline
that the series will revolve
around.
As the trailer progresses, it
shows how they start building
their relationship together,
however, problems arise,
revolving around the bet that
'Joanna' and 'Peter' made, and
how they overcome the
problem.
When:
Through the mise-en-scene of the clips shown in the trailer, the series is set in the modern day:
 Showing the use of modern technology.
Where:
Although not shown clear from
the trailer, this web series is
based in Los Angeles, this is
supported in episode 1, of the
series for when characters use
phrases like: ”new taco truck
on 10th” and ”Senior year of
high school’, in addition to this,
the characters use American
accents, proving that it is based
around America.
Furthermore, the food truck:
‘Komodo foods’ is part of a
small chain in based Los
Angeles, supporting my claim.
Why:
Through the trailer, it informs
the viewer of the difficulty that
the characters face about the
dating scenario in the modern
age, allowing the audience to
relate to the characters
between the ages of 16-30,
encouraging them to watch the
web series, so that they may
either find a solution for
themselves, or want to find out
how the characters solve their
problem.
Difference between the low lighting (left) and bright lighting (right).
Technical information
 Duration | 1:50
 Cameras used:
 Sony α7S II
 Canon C300
 Panasonic GH4
 8 Episodes
 Average runtime | 24
minutes
Wong Fu Productions have
collaborated with various
different brands to advertise,
unlike like other YouTube
channels that advertise products,
WFP fully implements their
sponsor's products and content,
into their film scripts.
Branded content that they've
produced were for:
 Skype
 Panda Express
 Google
 LG Electronics
 McDonalds
 HTC
 AT&T
 Although it wasn't shown in the trailer, the
series is set in 2002, supported by 'Joanna'
mentioning that her friend 'Wes' just got a
Nintendo GameCube, which was released
in 2001. The lighting in the trailer also
shows this, with lower lighting showing an
older time and brighter lighting showing a
modern time.
 The way the actors and actresses look, compared to their 18 year old counterparts, their haircuts
and the way they dress.

6. | Themes and YouTube Channel
Aim | To analyse the meaning behind the theme, Future technology and identify
what platform would best suit my end product

7. Themes and YouTube Channel
Future Technology
With the inclusion of video games, it would be able to
satisfy the future technology theme, due to the drastic
evolution of video games over the past few years, and with
gaming technology being the most innovative industry, for
allowing the users to experience tech, such as the first
game starting in 1940, Nim; a game in which ‘players avoid
picking up the last matchstick’, and Pong; ‘a table tennis-like
game’. To now, the modern age of, refining Virtual Reality
roller coasters (2016), catching Pokemon using Augmented
Reality through your smartphone (2016) and Nintendo,
creating the ‘first hybrid mobile/home video game console’.
YouTube Channel
When creating a web series trailer, it will require
a social media platform, in which the piece can
be uploaded onto, to market the web series. For
this, I’ve decided to upload my trailer onto my
YouTube Channel, named: ‘Jonacario’.
This channel, produced and managed by me.
Have featured online content starting from
2010.
Although, this channel is not as active as it was
in 2017, this channel has consistently uploaded
video gaming content with commentary as a
means to entertain my viewers.
Channel Target Audience
Starting from 2010, this channel has gained a
total of 57 subscribers as of 2018. This
correlates to the videos that I had managed to
produce onto the channel.
These videos consist of gaming commentary
content, featuring games from Studios such as,
Valve and Blizzard Entertainment.
A majority of my subscribers are based in the
UK, and some based in the US with the age
ranging from 16-25 year gamers.
This would be appropriate to my piece as my
target audience for my FMP are male and
females gamers, around the ages 15-22 year
olds.

8. | Audience Research
Aim | To identify the needs and wants of my target audience, and how I could
incorporate it into my end product

9. Audience Research
Speculations and Explanations
Questions 1-3 gathers
demographic data such as the
individual’s: age, race and
gender, would allow me to
better understand my target
audience, allowing me to narrow
the group of people I want my
piece to target. Furthermore,
demographic data could possibly
affect the outcome of other
questions, whether it be
individuals of different ages or
genders might handle their
situations differently.
Reasons for me to gather
demographic data, is because
depending on that information,
certain people may answer in a
certain way, for example, in a survey
conducted by Newzoo in May 2017,
there are more male gamers that play
on a computer, than female gamers.
The reason for me to ask whether my audience have siblings in
question 4 is because, in theory, individuals who have been bullied
would be more inclined to talk to their siblings or someone close
about their problems, so that they may offer their support.
Question 5 asks my audience whether they have
watched any Drama and, or YouTube Red/web series,
this is so that I can identify why certain people watch
web series and hopefully, apply and adapt that to my
piece.
If my audience didn’t watch web series, I would like to
know why, and ways that I could possibly involve that
audience to want to watch my piece, to raise
awareness of the topic that I cover.
Question 6 is there to enquire my audience
into demonstrating ways in how they
overcame being bullied and for others who
have not been bullied, in how they could help
people who have. Exploring these outcomes
could allow me to experiment in
implementing those different methods into
my piece, in turn, informing the viewers ways
in which they could possibly overcome their
problems or explore different alternatives for
a positive solution. For curiosity, I wanted to know whether my audience
would be interested in watching the web series
through question 7, following the plot line that I
provided them: ‘A web series trailer which introduces
how the Protagonist overcomes being bullied in
school, through the use of future technology’.
0
1
2
3
4
5
Have Siblings No Siblings Watches YouTube Series
or Dramas
Doesn't use YouTube
Series or Dramas
Bullied Not Bullied
Cross Tabulation (Figure 1)
16 - 17 Male 16-17 Female 18 - 19 Male 18 - 19 Female 20 - 21 Male 20 - 21 Female >22 Male >22 Female
Analysis of Survey Monkey Data
Figure 2
From my findings, it is shown that my largest
target audience was among the 18 – 19 year
old, females range. However, the sample size
is not as accurate as I had hoped due to the
amount of results I’ve received back. In the
future, it would be more beneficial to
expand and explore different ways in which I
went to present this survey to people.
As shown in figure 1, a majority of the participants
have been victims of bullying and a common trend
in which they coped with it, was to either focus on
their hobbies such as playing video games, or
telling someone that could offer guidance, such as
their close friends or their siblings. This makes my
piece able to relate more to the target audience of
my piece, as the Protagonist uses Video Games to
help him overcome his problems with being
bullied. With the participants who have not been
victims of bullying, they’ve stated that they
would’ve either talked to someone about their
problems, to stay true to themselves and to find
hobbies to help with it.
As my piece will be featured on the YouTube
platform, I wanted to know whether my
participants watch any YouTube Red Series and
why they do. With the responses I’ve gotten back,
a common trend I’ve found, is for entertainment
purposes and that YouTube is an easy to access
platform, whether it be on TV, Smartphone, Tablet
or Computer. However, the majority of
participants don’t watch this due to a lack of time
and that they need to pay for certain YouTube Red
services, with this information, I’ve decided that
when it comes to producing episodes for the web
series in the future, I would make them be around
the 5-10 minute duration, as it makes ‘each
episode short, memorable, and’ (Obenson –
2014) keeps the viewers wanting more episodes.

10. | Copyright and Laws
Aim | To identify any guidelines that must be followed to prevent my product
from being nullified and copyright claimed due to misuse of branded material

11. Copyrights and laws
With the use of a copyrighted soundtrack, certain rules
are in place to protect the user and the company
behind the soundtrack.
For my piece, I wanted to use the soundtrack: ‘Legends
Never Die’, performed by Against The Current, this
soundtrack follows Riot Games’ guidelines, as it was
written and produced by Riot Games. In this instance,
I’ve exchanged an email with Riot Games, requesting
whether I could utilise their soundtrack for my piece, in
which they responded with a link to a legal page. Which
states, that it must be free for the public to view, or, it
must follow certain guidelines if it is to generate ad
revenue.
In short, I must:
 Without consent, I cannot use any logos created by
Riot Games
 Include this in the description of the video:
[PowerUP - Web Series] isn’t endorsed by Riot
Games and doesn’t reflect the views or opinions of
Riot Games or anyone officially involved in
producing or managing League of Legends. League
of Legends and Riot Games are trademarks or
registered trademarks of Riot Games, Inc. League of
Legends © Riot Games, Inc.
‘Legends Never Die’ Soundtrack
With the inclusion of gameplay from the video game
title: ‘Overwatch’, guidelines are in place to ensure that
the Title (Overwatch) and Company (Blizzard
Entertainment) behind the video game is protected by
the user.
Stated in the legal article, an individual cannot use the
branded material ‘including, but not limited to, any
files, codes, audio or images’ that are in relation with
the game title for commercial use, this allows me to still
be able to use the gameplay for my piece, as it is a part
of a school project, I will not be using it for any sort of
commercial and profitable reasons. This footage would
include both audio and visuals, sourced from the game,
‘Overwatch’.
‘Overwatch’ Gameplay
As I will be uploading this trailer onto YouTube, I’ll be
required to acknowledge and follow their guidelines, as to
prevent my online content from risks of being claimed by
copyright and for the future, to acknowledge what sort of
material can be uploaded onto YouTube. From analysis, if an
individual were to provide instructional and, or educational
commentary, it is allowed for monetisation, however, if the
individual were to simply play a game without commentary,
for ‘extended periods’, it may not be accepted for
monetisation. Furthermore, YouTube can not provide or
offer to an individual, any legal advice or counselling.
YouTube’s Monetisation Guidelines

12. | Finance and Resources
Aim | To identify an alternative around creating a budget for my project and to
analyse the functions of each equipment I could use during production,
comparing and contrasting why it would be better suited for a certain situation

13. Finance and Resources
As I had no budget, I had to find my own means
to finding my own resources to produce my
‘PowerUP’ trailer piece, fortunately, the school
was able to provide me with professional
equipment and facilities to assist with the
production. Through my analysis of the TV Studio
which I’ve scouted, the facility is able to provide
me with green screen, the utilisation of a track
and dolly, sound proofing and matte walls;
allowing me to shoot in-the-dark scenes, and
spotlights to allow light to be focused on one
target.
When it comes to using specialty equipment provided by the
school, training needs to be done as proof to show that an
individual is able to utilise the equipment. The Steadicam is
used as an external stabiliser to keep the footage smooth
when moved. A camera, such as the DSLR is attached to a
Gimbal, a mechanism which keeps the footage stable, through
a weighted base. The gimbal is then attached to a mechanical
arm, and vest, to relieve the weight of the gimbal from an
individual’s arm, and distributes it, onto the users torso.
When a Steadicam is compared with a Ronin, it is rare to see
the vertical movement when performing a tracking shot, due
to the mechanical arm, whereas with the Ronin, you see more
vertical jitter, as demonstrated by Bart Johnson Productions.
TV Studio
Steadicam
When producing my video trailer, I'll be utilising a Canon 750D
camera to record my scenes, this is due to its versatility, allowing
me to shoot different camera shots with ease. Its size factor is
smaller than other cameras provided by the School and is less
heavy, makes holding and adjusting the camera on the Steadicam
is easier. In addition to using the DSLR, I can also make use of the
Prime Lenses which allows for different levels of detail in my
shots. For example, the 50mm Prime is at a ‘fixed focal length’
and has a ‘wide aperture’, giving it great detail when shooting in
low lighting, not only this, but this lens provides visuals similar to
that of a human eye, hence creating images that are more
‘natural’. Another example, the 55-250mm lens has a larger focal
length but a shallow depth of field, making everything around the
subject that is not in focus blurry, making the viewer focus on the
clear subject
Canon 750D DSLR and Prime Lenses
Photo taken with 10-18mm lens Photo taken with 50mm lens

14. Finance and Resources
Zoom H5 is an external audio recorder, which works
best with the configuration: RODE Boom Pole, RODE
NTG2 Microphone and connected with a XLR cable.
This is because the RODE NTG2 Microphone focuses on
picking up sound from a targeted spot, this is so that it
doesn’t pick up any background noise in the
surrounding area. Compared to the RODE Lapel Mic,
the Zoom H5 doesn’t have cables in which it would
affect the sound quality, whereas the RODE Lapel Mic
has a microphone which would be visible and hard to
hide away and a cable that would affect the quality of
the audio when the user it is attached to, moves.
Zoom H5 and RODE configuration
Another piece of equipment, used mainly for tracking shots. A
track and dolly allows for smooth movement when shooting a
tracking shot. With the Dolly being heavy and Tripod being
attached to the Dolly, this makes moving the dolly smooth and
less likely to fall off the track which will potentially ruin a scene.
Although the Steadicam, is an option for tracking shots, a Track
and Dolly has less movements and jitters, compared with a
Steadicam. In addition to this, I can not take this piece of
equipment out, as I lack the training needed, however, in
comparison with the Steadicam, which is easier to setup, the
Track and Dolly would require a level footing for utilisation and
less portable compared with the Steadicam.
Track and Dolly
GorillaPod
Sourced by myself, the GorillaPod is versatile compared to
different types of Tripods, such as a MonoPod or a standard
tripod. This is due to its: small size factor, lightweight and
flexible legs. These factors allows for the GorillaPod to be able
to attach to different types of protruding surfaces, such as
scaffolding, a table leg or railings. Furthermore, due to its small
size, its suitable to shoot close up shots when placed on a table
and at the right height. Furthermore, I was able to source a
smartphone adapter in order to allow my phone to be placed
onto the GorillaPod, which would be used to shoot some
behind the scenes footage for my project, with my Samsung
Galaxy S7 Edge, able to record in 4K resolution.
Adobe Premiere Pro CC and Audition CC
To produce my trailer, I will need to compose all of the
different suitable shot types together, to produce the
video. This means using the software, Adobe Premiere
Pro CC to cut clips at the right time to make it suit the
included soundtrack, to portray the appropriate
thoughts and feelings to the audience. Furthermore,
this software allows me to colour correct clips, to
portray certain emotions.
In addition to this, I will be using Adobe Audition to fix
audio levels and removing heavy background noises to
make the dialogue of my clips, more clearer
Adobe Premiere Pro CC
Adobe Audition CC

15. | Production Planning
Aim | To analyse various pre-production and post production products and
identify the different codes and conventions that is applied to those products

16. Production Planning
Writing Scripts
After drafting the first copy of my script, I
need to produce a more clearer and more
professional one to allow my cast and crew to
gather a better understanding of my piece, in
addition to applying my annotations where
possible on the script. These annotations
included things like what equipment and
props I’m going to utilise in the scene, where
It’s going to take place, and brief notes and
what the finished product would look like.
Page 1 of my 1st Draft Page 2 of my 1st Draft
With a lack of knowledge for writing scripts, following the codes and
conventions of a traditional script, I analysed the script for ‘Guardians of
The Galaxy vol 2’ and extract information from a WikiHow guide to
writing scripts, noting down the codes and conventions that this script
has:
 A scene heading (EXT. THE SOVERIGN – OUTER SPACE)
 Description and actions (An artificial, golden planet,
made of interlocking orbs, revolves around a
blue sun)
 Scene transitions (FADE IN: and DISSOLVE TO: )
 Character (QUILL)
 Character dialogue (“Is that a rifle?”)
Quality Assurance
Taking into account the different ways I could present my quality assurance, I’ve
decided on making it a behind-the scenes video, this is supported by an
upcoming series of videos recently uploaded by Wong Fu Productions, in which
they go through their process of creating their new web series: ‘Yappie’,
although this series is unfinished as of writing this (26/06/18), Wong Fu
Productions uploaded a video, titled: ‘Behind the Scenes - "Yappie" Pt. 1 Pre-
Production’. This video talks about the process that takes place before
production such as:
 Writing the script
 Casting
 Location scouting
 Completing call sheets
 Visualising the different shot types
 Costume designing
 Table reading
 Experimenting with different Steadicam setups
 Social Media Marketing
Although this video has been uploaded after my pre-production for my project, this analysis will be
beneficial to me for the future coming, this is because Wong Fu Productions’ background is relatable in
which they’re not, or part of a big name studio, leaving them with little to no budget. They counter this
by finding creative ways to overcome those problems, which in turn, could be influential for me, when
coming across producing online video content. In addition to this, knowing this information and
experience that Wong Fu Productions had gone through, provides me with motivation and hope into
pursuing the final product.
Another reason to shoot behind the scenes is so that it provides a personality for the audience, sharing
the journey behind the production and ‘humanising’ (Maja Jaredic – 2018) the process of the
production. Not only this, but, it also creates more engagement with the viewer as they see what
happens in the background of the production, showing the life that goes with producing the final
trailer.