Classroom Dialogue for CIU210 Talk on Piracy. Talks about why piracy if rife, how it is done, and legal alternatives. Talks about exclusivity and why its a bad thing

1. the good, the bad and the ugly …..

2. 2014 - the notorious lists

3. most downloaded music
taylor swift - 20 million downloads

4. most downloaded movie
captain america - 85 million downloads

5. most downloaded game
minecraft - 106 million downloads

6. most downloaded software
windows 8 - 119 million downloads

7. and the most downloaded media from 2014 …..

8. most downloaded tv show
game of thrones - 204 million downloads

10. GoT
was downloaded
204 MILLION
times

11. so WHY do

12. people

13. hit that

14. naughty

15. little

16. download button?

17. it’s free
it’s extensive
it’s readily available in one place
it’s quick and easy to use
and with no consequences
for now …..

18. so WHY is

19. piracy

20. such a problem?

21. lawrence lessig

24. think about
that

29. that

30. is

31. unique

32. 1 …..

34. 2 …..

36. paying

37. lotsa

40. fit

41. newbusinessmodel

47. “some people say …..”

48. and

49. there

50. r

51. alternatives …..

57. exclusivity …..
1 : the quality or state of being exclusive. 2 : exclusive rights or services.

58. lotsa

60. exclusivity …..
1 : the quality or state of being exclusive. 2 : exclusive rights or services.

67. low price

68. rate of piracy

69. spotify - $12
+ netflix - $9.99
_______________
roughly $20 - $25

70. the

71. industry

72. is making

73. a

74. msitake

75. <they should but they
won’t>

79. newbusinessmodel

81. 9

82. new

83. programs

88. and that is

89. why

90. piracy

91. is such a problem …..

92. Thanks for staying awake

93. References
Images
FBI Logo [image] (n.d.). Retrieved March 8th, 2015, from https://www.techdirt.com/articles/20120712/11195219675/fbi-wants-to-
Taylor Swift [image] (n.d.). Retrieved March 8th, 2015, from http://www.billboard.com/files/styles/promo_650/public/media/do-no-
Captain America [image] (n.d.). Retrieved March 8th, 2015, from http://imageserver.moviepilot.com/something-awesome-in-capta
Minecraft [image] (n.d.). Retrieved March 8th, 2015, from http://cnet1.cbsistatic.com/hub/i/r/2014/09/03/76d39321-3958-4348-84
Windows 8 [image] (n.d.). Retrieved March 8th, 2015, from http://core0.staticworld.net/images/article/2012/10/charmsba-100010
Game Of Thrones [image] (n.d.). Retrieved March 8th, 2015, from http://watchersonthewall.com/wp-content/uploads/2014/12/got
Download Button [image] (n.d.). Retrieved April 2nd, 2015, from http://www.yuppee.com/2013/08/10/is-illegally-downloading-mus

94. Lawrence Lessig [image] (n.d.). Retrieved April 2nd, 2015, from http://sternspeakers.com/lawrence-lessig
ABC Logo [image] (n.d.). Retrieved April 2nd, 2015, from http://mumbrella.com.au/peter-lewis-tipped-named-abc-board-249716
7 Logo [image] (n.d.). Retrieved April 2nd, 2015, from http://mumbrella.com.au/cruise-line-insists-primetime-brand-funded-chann
9 Logo [image] (n.d.). Retrieved April 2nd, 2015, from https://www.marketingmag.com.au/news-c/top10-australian-logos-of-all-tim
10 Logo [image] (n.d.). Retrieved April 2nd, 2015, from http://www.gadgetguy.com.au/sony-mates-with-ten-for-catch-up-tv/
Chest Pains [image] (n.d.). Retrieved April 2nd, 2015, from http://srxawordonhealth.com/tag/heart-attack/
The Mighty Boosh Silhouette [image] (n.d.). Retrieved April 2nd, 2015, from http://hdwallpapersbase.com/the-mighty-boosh-wallp
The Mighty Boosh Logo [image] (n.d.). Retrieved April 2nd, 2015, from http://couchtripper.com/blog/?p=431
Dexter [image] (n.d.). Retrieved April 2nd, 2015, from http://screenrant.com/tag/dexter/
Breaking Bad [image] (n.d.). Retrieved April 2nd, 2015, from http://www.wired.com/2014/01/breaking-bad-contest-winner/
Rome [image] (n.d.). Retrieved April 2nd, 2015, from http://info-cool.com/review-serial-tv-rome/
Glacier [image] (n.d.). Retrieved April 2nd, 2015, from http://en.wikipedia.org/wiki/Glacier

95. Advertising World [image] (n.d.). Retrieved April 2nd, 2015, from http://www.neon10.com/online-advertising-specialists/
Porn Hub DIY [image] (n.d.). Retrieved April 2nd, 2015, from http://digiday.com/brands/meet-finalists-pornhubs-new-creative-dire
Money Pile [image] (n.d.). Retrieved April 6th, 2015, from http://genius.com/Billie-holiday-god-bless-the-child-lyrics#
Time Warner Logo [image] (n.d.). Retrieved April 6th, 2015, from http://losangeles.cbslocal.com/2010/12/02/time-warner-reports-
Comcast Logo [image] (n.d). Retrieved April 6th, 2015, from http://forums.comcast.com/t5/media/v1/gallerypage/user-id/4833257
Disney Logo [image] (n.d.). Retrieved April 6th, 2015, from http://www.h3dwallpapers.com/disney-logo-1855/
Viacom Logo [image] (n.d). Retrieved April 6th, 2015, from http://logok.org/viacom-logo/
Fox Logo [image] (n.d.). Retrieved April 6th, 2015, from http://pixshark.com/glee-logo-fox.htm
Mayor Quimby [Image] (n.d.). Retrieved April 6th, 2015, from http://au.askmen.com/video/none/mayor-quimby-the-simpsons-vide
Wyrmwood Movie Poster [image] (n.d.). Retrieved April 6th, 2015, from http://www.ejercitozombiee.com/wyrmwood-subtitulada-2

96. The Pirate Bay Logo [image] (n.d.). Retrieved April 6th, 2015, from http://www.wired.co.uk/news/archive/2014-12/15/pirate-bay-b
Torrent Freak Logo [image] (n.d.). Retrieved April 6th, 2015, from http://gamepolitics.com/2012/11/21/torrentfreak-trolls-copyrigh
Itunes Logo [image] (n.d.). Retrieved April 6th, 2015, from http://www.hamptonlibrary.org/adults/1012-your-mac-with-valerie-dilor
Google Play Logo [image] (n.d.). Retrieved April 2nd, 2015, from https://play.google.com/store?hl=en
Amazon Logo [image] (n.d.). Retrieved April 2nd, 2015, from http://www.amazon.com
Netflix Logo [image] (n.d.). Retrieved April 2nd, 2015, from http://www.theinquirer.net/inquirer/news/2375091/netflix-arrives-on-ub
Hulu Logo [image] (n.d.). Retrieved April 2nd, 2015, from http://embed.ly/provider/hulu
YouTube Logo [image] (n.d.). Retrieved April 2nd, 2015, from https://www.youtube.com
Quikflix Logo [image] (n.d.). Retrieved April 2nd, 2015, from https://secure.quickflix.co.nz/AboutUs
Ezyflix Logo [image] (n.d.). Retrieved April 2nd, 2015, from http://www.ipaustralia.com.au/applicant/access-digital-entertainment-

97. Foxtel Go Logo [image] (n.d.). Retrieved April 2nd, 2015, from http://www.adigitalife.com/audio-visual-news/foxtel-go-watch-foxt
Spotify Logo [image] (n.d.). Retrieved April 2th, 2015, from http://www.dailyrindblog.com/spotify-easy-6-steps-streaming-success
Redbox Logo [image] (n.d.). Retrieved April 2nd, 2015, from https://play.google.com/store/apps/details?id=com.redbox.android.a
Plane Take Off [image] (n.d.). Retrieved April 6th, 2015, from http://www.pageresource.com/wallpapers/7015/commercial-airplan
Man Eating Burger [image] (n.d.). Retrieved April 6th, 2015, from http://www.thestar.com/news/gta/2012/05/05/why_consuming_
Modern Family [image] (n.d.). Retrieved April 6th, 2015, from https://shenton2benglish.wordpress.com/2014/05/11/modern-famil
House Of Cards [image] (n.d.). Retrieved April 6th, 2015, from http://variety.com/2013/tv/news/the-six-stages-of-house-of-cards-
Orange Is The New Black [image] (n.d.). Retrieved April 6th, 2015, from http://www.breathecast.com/articles/orange-is-the-new-
Silver Bull [image] (n.d.). Retrieved April 6th, 2015, from https://www.flickr.com/photos/bob-baker/349917389/?rb=1
Embrace [image] (n.d.). Retrieved April 6th, 2015, from http://www.marcsijan.com/embrace-2/
Status Quo [image] (n.d.). Retrieved April 8th, 2015, from http://www.billboard.com/articles/news/1551169/status-quos-stocks-ris

98. Hedgehog [image] (n.d.). Retrieved April 8th, 2015, from http://community.ebay.com/t5/The-Park/Goodbye-Summer/td-p/274901
Other Sources
Simpson, C (2015). Aussie Zombie Movie Wyrmwood Is Being Widely Pirated, But Please Don't. Retrieved March 8th, 2015, from
Garofalo, A (2014). ‘Game Of Thrones’ Big Budgets Bring Huge Success; How HBO Series Makes Money With High Cost Per E
Willens, M (2015). Meet 2014’s Most Pirated TV, Music And Movies. A Haul Worth More Than $800 Billion. Retrieved 8th March,
Grubb, B (2014). Online Music Piracy in Australia Declining: Study. Retrieved 8th March, 2015, from http://www.smh.com.au/digi

99. I wanted to start by showing a few statistics about piracy. I want to start with the notorious list of the most downloaded media in each of the different genres.
I would like to start if i may, by showing a few statistics from the last year of the most downloaded media from a few different genres. Everybody is aware of piracy, but the extent
I will be primarily be talking about pirating of tv shows and movies, how it affects the industry and why the industry is making a mistake in regards to exclusivity with streaming se
But why do people hit that little download button?
Simply because it is free, and everything you could possibly want to consume is in one easy to use website. And at the moment it is pretty much risk free. For now .....
But why is piracy such a problem .....
So now we start to get the crux of the problem and to answer this, I would like to start by badly paraphrasing Lawrence Lessig from one his talks he did on TED. He was talking
‘in the 20th century, being a tv studio was great. when you create a new tv show, it didn't have to be the greatest tv show in the world, better than every other show before it, it on
20 years ago in the 90’s, the idea of having every tv show available to download to the consumer, whenever the consumer wanted it and at a low price of $10/mth would give eac
Think about that, in the 90’s you had to best 3 other networks. nowadays, the tv show you are creating is competing with every other tv show ever made and is being made to th
all of a sudden, every tv show that is made has to be the highest quality or it wont be watched. That doesn't mean it has to have the best production values, as something as sim
Some of the bigger shows of recent memory have been about a serial murderer which somehow makes the audience sympathise with his ‘homicidal disease’ and the other is ab
At the same time, there has also been a renaissance in big budget extravagant tv shows with massive production values and at great great cost. Game of thrones budget per ep
The show Rome cost a staggering $9 million per episode and is the most expensive show ever made. Unfortunately it wasn't as popular as hoped and was canned after 2 seaso
other shows like vikings, the flash, empire, gotham, mad men, the originals, homeland and penny dreadful show that fantastic programming is being made that is unique in som
Dialogue

100. There are two points i would like to make in regards to this. 1 being that tv and movie distribution channels are changing. Ever so slowly, but they are changing. It would have be
But times have changed, technology has changed, and most importantly, consumer behaviours have changed immensely, and the big companies are changing too. But they are n
The 2nd point i would like to make, is that now that tv shows have to be better than ever before, and the costs of producing these works has increased too, it stands to say that u
Of course there is a new business model, and it now relies on subscription and some advertising, but this time via the internet. Whether this new business will sustain the indus
The old business model, which has been in effect for well over 50 years has made companies like Disney, Comcast, Viacom, CBS, Fox and Time Warner into such juggernauts t
And
there
are alternatives.
The viewing habits of consumers have changed in just a few short years. For the first time in TV and Movie history, the consumer has most of the control. They are no longer a s
Then iTunes came along. Then google play. Then spotify, amazon prime, youtube, quikflix, ezyflix, netflix, stan presto etc. And there is a lot of other streaming services available
And now we come to one of the most pressing issues surrounding the streaming business today.
Exclusivity.

101. in order to differentiate itself from its competitors, these streaming services are now paying lots of money for tv show exclusivity. in my mind, It is a nieve move from the distribu
all guilty of making plays to get the best and most exclusive content on their own platforms. And this why streaming will not take off in australia like it could. Streaming in australia
It has been proven with music services like google play music and spotify, that if consumers are given all the media they want, all in one place, for a reasonable and low price, th
If consumers are given all the tv shows and movies they want, all in one place and for a reasonable price, then will happily pay for that too. Roughly $20 to $25 per month for bot
But what consumers wont do, is pay $12 to spotify, $10 to netflix, $10 to presto, $10 to stan, $50 to foxtel go and $10 to any other company that wants to join in just so that they c
And this is where the industry is making a mistake. Will people pay $50, $60, $70 bucks a month or more for multiple services when they can already get everything they want
The old business practices of the corporations who make the tv shows and movies we love, have, out of necessity, made some compromises in order to accommodate the new w
But Netflix has shown that the new world business model does work. They have reinvested the monies they have generated when they started, and now are producing critically a
The recent court case between iinet and the makers of Dallas Buyers Club has shown that the rights holders are still going after pirates with full venom, (and just the day before
And that is why piracy is such a problem ..... Thank you.