1. The Lego Movie
By: James Eagle
The Lego Movie Poster
General Facts:
IMDB user rating: 8.2
Rotten Tomatoes rating: 96%
Warner Bros released The Lego Movie in the UK on the
first weekend of the half term. They used previews
before this, on the 7th and 8th of February to build
excitement for the films release.
3. Budget and Box Office
• Budget: $60 Million
• Box Office $468.1 million
• Opening weekend: In North America, the film opened at number one
in its first weekend with over $69 million. Which was the second
highest weekend debut in February.
4. Marketing
• The Lego Movies marketing strategy has been very large and simple because Lego
has a great online strategy and customer community.
• ITV turned over an entire advert break during its Sunday night edition of Dancing
on Ice to LEGO, during which adverts from BT, Confused.com and Premier Inn
were remade with LEGO models.
• Examples of The Lego Movie’s marketing campaign can be seen below:
5. Online Presence
The Lego Movie Website:
On the Lego Movie website there are
many games. Such as SigFig which allows
people to create their own Lego
character.
The Lego Movie Social Media:
The Lego Movie has accounts on both Twitter
and Facebook.
There is an official YouTube account for The Lego
Move. However there have been many trailers
of different films, using Lego made by fans.
6. Merchandise
The main form of merchandise for
The Lego Movie is Lego models
based on characters.
However there were also
collectable figures released.
The Lego Movie
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