3. Source 1
• This website showed me the history of how
online reviews started and how they changed
and developed over the years and their rise
in statistics and numbers of reviews.
• I learned that online reviews started around
1999 with the appearance of the three
websites RateItAll.com, Deja.com,
Epinions.com which would begin the trend of
reviews of products online as by 2000 the
three websites accumulated over 1,146,201
reviews on everything from products to
movies and sports teams.
EMPATHIQ. (22/5/15). Understanding the history of online reviews. Available:
https://reviewconcierge.com/lessons/online_review_survival_course/5/understanding-
the-history-of-online-reviews. Last accessed 07/10/20.
4. Source 2
• This video showed me the first online video game reviewer the angry
video game nerd through its brief introduction of the character or
reviewer as the rest of the video delves into the phyci of the character
told me that the nerd was the first game reviewer out their begging in
the early 2000s before YouTube pathing the way for online discussion
of video games through lets plays, reviews or theory’s meaning the
angry video game nerd is the reason why video games became apart
of the review medium online.
game theory. (14 Dec 2013). Game
Theory: What's Wrong with the
AVGN?. Available:
https://www.youtube.com/watch?v=En
OmfGMM_yg. Last accessed 07/10/20.
5. Source 3
• This website showed me how certain group of
people such as millennials and generation z
turned toward websites such as YouTube for
product reviews to see if a product is worth
buying.
• What this taught me was how online review
trends have changed over the years as
unboxing reviews have become more
prevalent in the reviewing scene with
audience prefer to hear opinions from regular
people who are reviewers rather than from
the company who made said products or a
celebrities.
Sponsokit. (Mar 9, 2018 ). More people than ever are turning to YouTube for
product reviews. Available: https://medium.com/sponsokit/more-people-than-ever-
are-turning-to-youtube-for-product-reviews-4956d3647e34. Last accessed
07/10/20.
6. Source 4
• this website showed me the history of film reviews
and how it was started and how the medium of movie
criticism from it early begins with the started of the
film industry to how it has changed over the years.
• what this taught me was that film reviews began in
the early 1900s with the start of the film industry with
many using the medium of criticism to get jobs within
the movie industry then in 1930s some journalist were
diverted from the sports section or other parts of the
paper then with the media of television coming to
provenance with reviews like Siskel and Ebert
becoming house hold names then with the creation of
the internet film reviews started appearing on blogs
and review sites like Rotten Tomatoes and Metacritic
with many of these reviews done by regular people
then well know critics.
superadmin. (May 14, 2014). History Smackdown: The Evolution of Film
Criticism. Available: https://www.nyfa.edu/student-resources/history-smackdown-the-
evolution-of-film-criticism/. Last accessed 08/10/20.
7. Source 5
• What this website has told me is the history of many websites that use online
reviews how they came to be why they came to be and how they operate and
why they use public reviews for example yelp came about when one of the
creators had a case of flu and wanted to find a trustworthy doctor but didn’t find
any help online so the site was created to negate that problem and by 2009 had
accumulated 4.5 million reviews.
DJ Sprague. (dec 20 2019). The History and
Evolution of Online Reviews. Available:
https://blog.shopperapproved.com/the-
history-and-evolution-of-online-reviews/.
Last accessed 08/10/20.
8. Source 6
• This website showed me the brief history
of how online reviews have changed with
the times from 1999 – 2019 with the
foundational three and the more recent
review web sites.
• What this taught me was social websites
such as Facebook started to allow reviews
of products to be placed on their website
in 2012 and how amazon teamed up with
yelp to power local business listings in
2015.
chatter meter. (June 20th, 2019). The History of
Online Business Reviews. Available:
https://www.chatmeter.com/blog/the-history-of-
online-business-reviews/. Last accessed 08/10/20.
9. Subheading 2: look into famous reviewers and
how they present their reviews from movie to
product and video game reviewers
10. Source 7- Exclusive LEGO
House Tree of Creativity set
reviewed! 4000026
• Here we have a product review done by the channel and reviewer jangbricks of
the set exclusive Lego house tree of creativity set in which we have jangbricks
start with a simple introduction with the intro animation the jangbricks giving a
simple explanation of the set were you can find and buy the set with a info box
giving information of pieces count, prices from different parts of the world like
GBP (Great British Pound) or EURO then getting into the main review itself by
going bit by bit explaining every part of the set carefully enough for the audience
to follow until reaching the final part then moving onto the mini figure showing it
on its own then briefly showing the instruction manual for the set and finally
discussing the strength and weakness of the set and some of his own opinions or
gripes with the set and whether he feels that it is worth the price it is sold at and
if it is worth buy for said price.
jangbricks. (7 Oct 2020). Exclusive LEGO House Tree of Creativity set
reviewed! 4000026. Available:
https://www.youtube.com/watch?v=relONHA2orA. Last accessed
09/10/20.
11. Source 8 Johnny vs. Crash
Twinsanity, A Gem in a
Bunch of Rough
• Here we have a game review by the channel somecallmejohnny in which he
dose a review of crash twinsanity in which the review started with a sponsor
than after the channel intro plays and we get a small introduction and
explanation from johnny about what game he’s reviewing why he’s reviewing
it and then afterward go into explaining the beginning plot of the game in
which afterwards talks about many aspect about the game how it feel to play
how fun or boring it is and sprinklings bit of the games plot whenever
relevant then finally moving onto his conclusion of what he though about
the game and if it is worth the audiences time.
somecallmejohnny. (19 Sep 2020). Johnny vs. Crash Twinsanity | A Gem
in a Bunch of Rough. Available:
https://www.youtube.com/watch?v=o5Mn30BvjbI. Last accessed
09/10/20.
12. Source 9 Venom - Movie
Review
• Here we have a review of the film venom by the channel chris stuckman in
we his review was set out more as a friend talking to a friend way of
discussing the film and what he though about it in which he talked about
the film and his gripes with and why it didn’t work as a film in his opinion
stating some positive he liked about the film it self from the casting of tom
hardy and the interaction with venom and eddy brock.
chris stuckman. (8 Oct 2018). Venom - Movie Review. Available:
https://www.youtube.com/watch?v=B20M-75QvDk&t=231s. Last
accessed 09/10/20.
13. Source 10 2020 LEGO
Harry Potter 4 Privet
Drive 75968 Review!
• Here we have a product Review done by the channel Jeremy Herbert in which in his reviews
he dose his usual introduction to his audience whilst showing the box of the set and
describing to the audience what he is planning to do in his video before moving onto the
speed build of the set I which after finishing then give a brief overview of the complete set
before moving onto to reviewing the set from the positives of the set to the improvements
that could have been made but also giving some background behind why somethings are
the way they are in the set but then after moving onto comparing part of the set to
previous part of other set that relate to the set being reviewed such as the ford angle and
then reviewing the mine figures and how they compare to the character they are based of
in the harry potter movies and how accurate they are before moving onto comparing the
main house to a previous versionnbefore moving onto the conclusion part of his review.
Jeremy Herbert. (6 Jul 2020). 2020 LEGO Harry Potter 4
Privet Drive 75968 Review!. Available:
https://www.youtube.com/watch?v=f4OaKli6N2w&t=212s.
Last accessed 21/10/20.
14. Source 11 Sonic The
Hedgehog - Movie
Review
• Here we have a review done by the channel Jeremy jahn in which he dose a
review for the sonic movie which he talks about his thought about the movie
good it was and if it is worth a watch his opinions on the actors that played
certain character in the movie and withier they fitted or not and some
background behind the movie as well.
jeremy jahns. (14 Feb 2020). Sonic The
Hedgehog - Movie Review. Available:
https://www.youtube.com/watch?v=gCf6eMt
H2Ag. Last accessed 21/10/20.
15. Source 12 Ace Attorney:
Dual Destinies - Dude
Reviews
• Here we have a game review done by the channel ant dude in which he
dose a review of phoenix wright duel destinies in which he go's into the
background of the game his concerns about going into the game and what
he liked about it and what the audience themselves need to know if they
decide to buy and play the game and certain gameplay aspect to expect
between each of the main characters.
ant dude. (7 Nov 2013). Ace Attorney:
Dual Destinies - Dude Reviews. Available:
https://www.youtube.com/watch?v=YAR
7cewbVyk. Last accessed 21/10/20.
17. Source 13 how online
reviews influence sales
• This page investigates the effect online reviews have on sale of a product
and what this page taught from it own research is that . Displaying reviews
can increase conversion by 270%, Reviews impact sales more for higher-
priced items, and for higher-consideration items, 5 stars is “too good to be
true”, Initial reviews have the greatest impact. But also WHY NEGATIVE
REVIEWS MATTER as Shoppers are skeptical of overly positive reviews, Most
shoppers actively seek out negative reviews, The presence of negative
reviews brings authenticity to a site’s review content.
Spiegel research center. (june 2017). how
online reviews influence sales. Available:
https://spiegel.medill.northwestern.edu/_p
df/Spiegel_Online%20Review_eBook_Jun20
17_FINAL.pdf. Last accessed 22/10/20.
18. Source 14 3 Important
Statistics That Show How
Reviews Influence
Consumers
• This website show 3 statistics showing how reviews influence consumers in
which I learnt that 88% of customers put as much weight on online reviews as
they would on personal recommendations, On average, reviews produce an
18% uplift in sales and 86% of people hesitate to do business with a company
if it has negative online reviews.
Dixa. (February 2018). 3 Important Statistics That
Show How Reviews Influence Consumers. Available:
https://www.dixa.com/blog/3-important-statistics-
that-show-how-reviews-influence-consumers/. Last
accessed 22/10/20.
19. Source 15 7 Reasons
Online Reviews are
Essential for Your Brand
• Here this web page went into why online reviews are essential for brand in
which I learnt that online reviews can Drive Purchases as they are social
proof of trust, They Make You More Visible meaning it is easier for
people to find your brand, They Make You Look Trustworthy to your
existing and new audience, They Expand the Conversation About You,
They Are Increasingly Essential to Decision Making, They Have a
Clear Impact on Sales and finally They Give You An Open Line to
Consumers.
Smith Willas. (March 6th 2020). 7 Reasons Online
Reviews are Essential for Your Brand. Available:
https://mention.com/en/blog/online-reviews/. Last
accessed 22/10/20.
20. Source 16 Online reviews impact
purchasing decisions for over 93%
of consumers, report suggests
• What this website go into is how online reviews impact purchases for over
93% of consumers in which I learnt that is that costumers engage regularly
with online reviews and how the effect purchasing of a product as two-thirds
of consumers (68%) are willing to pay up to 15% more for the same product
or service if they are assured they will have a better experience when a
company take advise from a review to improve the purchaser exspirance.
Laurie Fullerton. (27 March 2017). Source 16 Online
reviews impact purchasing decisions for over 93% of
consumers, report suggests. Available:
https://www.thedrum.com/news/2017/03/27/online-
reviews-impact-purchasing-decisions-over-93-
consumers-report-suggests. Last accessed 23/10/20.
21. Source 17 Online
Reviews And Their
Impact On The
Bottom Line
• What this website go’s into is online reviews impact of business and what I
learned for this is that reviews are important as they Increased understanding
of brand/business perception, Increased visibility to customers, especially
within search results, Control over the first impression of the busines
Matt Bowman. (Jan 15, 2019). Online Reviews
And Their Impact On The Bottom Line. Available:
https://www.forbes.com/sites/forbesagencycou
ncil/2019/01/15/online-reviews-and-their-
impact-on-the-bottom-line/#1e02f60a5bde. Last
accessed 23/10/20.
22. Source 18 How positive
and negative reviews
affect business revenue
• This website went into how positive and negative reviews affect bussnes
revenue and one aspect of the web site taught me that wheither reviews are
positive or negative it has a direct impact on The popularity of your product,
Product awareness, Conversion rates and most importantly for all companys
Profit.
Jessica Bruce. (September 29, 2020). How positive and
negative reviews affect business revenue. Available:
https://blog.reputationx.com/guest/how-positive-and-
negative-reviews-affect-business-revenue. Last accessed
23/10/20.
23. Bibliography
• EMPATHIQ. (22/5/15). Understanding the history of online reviews. Available: https://reviewconcierge.com/lessons/online_review_survival_course/5/understanding-the-history-of-online-reviews. Last
accessed 07/10/20.
• game theory. (14 Dec 2013). Game Theory: What's Wrong with the AVGN?. Available: https://www.youtube.com/watch?v=EnOmfGMM_yg. Last accessed 07/10/20.
• Sponsokit. (Mar 9, 2018 ). More people than ever are turning to YouTube for product reviews. Available: https://medium.com/sponsokit/more-people-than-ever-are-turning-to-youtube-for-product-reviews-
4956d3647e34. Last accessed 07/10/20.
• superadmin. (May 14, 2014). History Smackdown: The Evolution of Film Criticism. Available: https://www.nyfa.edu/student-resources/history-smackdown-the-evolution-of-film-criticism/. Last accessed
08/10/20.
• DJ Sprague. (dec 20 2019). The History and Evolution of Online Reviews. Available: https://blog.shopperapproved.com/the-history-and-evolution-of-online-reviews/. Last accessed 08/10/20.
• chatter meter. (June 20th, 2019). The History of Online Business Reviews. Available: https://www.chatmeter.com/blog/the-history-of-online-business-reviews/. Last accessed 08/10/20.
• jangbricks. (7 Oct 2020). Exclusive LEGO House Tree of Creativity set reviewed! 4000026. Available: https://www.youtube.com/watch?v=relONHA2orA. Last accessed 09/10/20.
• somecallmejohnny. (19 Sep 2020). Johnny vs. Crash Twinsanity | A Gem in a Bunch of Rough. Available: https://www.youtube.com/watch?v=o5Mn30BvjbI. Last accessed 09/10/20
• chris stuckman. (8 Oct 2018). Venom - Movie Review. Available: https://www.youtube.com/watch?v=B20M-75QvDk&t=231s. Last accessed 09/10/20.
• Jeremy Herbert. (6 Jul 2020). 2020 LEGO Harry Potter 4 Privet Drive 75968 Review!. Available: https://www.youtube.com/watch?v=f4OaKli6N2w&t=212s. Last accessed 21/10/20.
• jeremy jahns. (14 Feb 2020). Sonic The Hedgehog - Movie Review. Available: https://www.youtube.com/watch?v=gCf6eMtH2Ag. Last accessed 21/10/20.
• Spiegel research center. (june 2017). how online reviews influence sales. Available: https://spiegel.medill.northwestern.edu/_pdf/Spiegel_Online%20Review_eBook_Jun2017_FINAL.pdf. Last accessed
22/10/20.
• Dixa. (February 2018). 3 Important Statistics That Show How Reviews Influence Consumers. Available: https://www.dixa.com/blog/3-important-statistics-that-show-how-reviews-influence-consumers/. Last
accessed 22/10/20.
• Smith Willas. (March 6th 2020). 7 Reasons Online Reviews are Essential for Your Brand. Available: https://mention.com/en/blog/online-reviews/. Last accessed 22/10/20.
• Laurie Fullerton. (27 March 2017). Source 16 Online reviews impact purchasing decisions for over 93% of consumers, report suggests. Available: https://www.thedrum.com/news/2017/03/27/online-reviews-
impact-purchasing-decisions-over-93-consumers-report-suggests. Last accessed 23/10/20.
• Matt Bowman. (Jan 15, 2019). Online Reviews And Their Impact On The Bottom Line. Available: https://www.forbes.com/sites/forbesagencycouncil/2019/01/15/online-reviews-and-their-impact-on-the-
bottom-line/#1e02f60a5bde. Last accessed 23/10/20.
• Jessica Bruce. (September 29, 2020). How positive and negative reviews affect business revenue. Available: https://blog.reputationx.com/guest/how-positive-and-negative-reviews-affect-business-revenue.
Last accessed 23/10/20.
