Come learn how everyone from movie studios to hardware manufacturers are taking lessons from the maker movement to drive customer interest, purchases, and loyalty by taking marketing off the page and into the real world.

1. The Experience Revolution:
Maker Marketing

2. What drives loyalty? 13
E M O T I O N

3. EMOTION + BRAND EXPERIENCE 23
Interacting with something creates a neurological response
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Response creations emotion
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Emotion produces stronger feelings of attachment
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Attachment produces brand-loyal customers

4. It’s not about giveaways and swag
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It’s about how you made them feel
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Did you capture their imagination? Did you inspire them?
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This is drawn directly from the maker movement which thrives on
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Inspiration. Creativity. Creation.

5. Launched at SXSW 2012
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Drove traffic to booth and game sign-up
via special SXSW-only game
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40K sign-ups in 3 days—crashed the
servers

6. Hackable badges, assembled in
booth SXSW 2014, World Maker
Faire New York, Maker Faire Rome
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In partnership with Atmel
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Largest booth attendance ever
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Drove increased web traffic and
sales
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Highest degree customer
satisfaction

7. Other examples:
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Suntory and CNC ice cubes
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Ex Machina and Tinder profile
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Nike and Chalkbot
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Oreo and Trending Vending
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Coca-Cola and Open Happiness

8. Questions that will be answered:
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What makes a good experiential campaign?
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A lot of these examples are at events. Does it have to be limited to that?
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What separates maker-inspired experiences from “shock marketing”?
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What do we need to consider to implement this kind of campaign?
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We don’t have someone who can make widgets. Who does that kind of
work?
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Why should we put the effort into this kind of campaign?

9. Make something awesome.