ROI social media - workshop at STIMA

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Return on investment / ROI of social media

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  • Sales, marketing, customer service, etc everything turns like perfect... But when we want to launch facebook, the first question we get is... Imagine that they will react bad.
  • ROI social media - workshop at STIMA

    1. 1. Social mediaReturn on Investment
    2. 2. Twitter.com/hanssmellinckxwww.onlinemarketingmanager.beHANS SMELLINCKXInnovation & Marketing Projects20 years experienceFounderSocial Marketing Forum®EvolutionSocial MediaE-mail MarketingDigital MarketingMulti-channel MarketingMobile MarketingMetrics, KPI’s & dashboardingBloggerThomas Cook BelgiumCRMBranding & ReachTEDx Flanders
    3. 3. Zero moment of truthThe moment your nuts are getting cracked!Zumba...
    4. 4. DisagreeAgree
    5. 5. Zero moment of truthThe moment, your nuts are getting cracked! Who doesn’t have a social media policy ? Who is not generating actively sales/leads? Who has only 1 person responsible for socialmedia? Who doesn’t have a Facebook page? Largest twitter account in your company hasmore than 5000 followers ?Zumba...
    6. 6.  Who didn’t have to stand up?Zero moment of truthThe moment, your nuts are getting cracked!
    7. 7. Why ?Viciouscircle
    8. 8. No budgetNoresourcesNocampaignsNo resultsMarketing anno 2013
    9. 9. No budgetNoresourcesNocampaignsNo resultsMarketing anno 2013
    10. 10. Social media strategy waveListenStrategyBuildSpreadSpreadBuild
    11. 11. Your situation?
    12. 12. Historical accumulated problems
    13. 13. Social media=Waste of time + not for me
    14. 14. 1994: Website?
    15. 15. How to generate 1 million €
    16. 16. You need an audience
    17. 17. The average e-mail db in Belgium is below100,000... We tend to preach to an emptystadium.BELGIUM USAGOOD BALANCE
    18. 18. Belgium: top 10 brandsWhere are the real Belgian brands? (media)
    19. 19. Belgium: top 10 brandsSamsonite, Stella, Delirium, La Chouffe,Leonidas, The Chocolate Line, Daskalidas, Torfs,JBC, Solvay, etc etcRIPIn 10 years?
    20. 20. If you don’t speak to your audience anddon’t listen to what they say, why wouldthey buy you? Or replace you with acheaper alternative?
    21. 21. Gather an audience
    22. 22. Calculation• Amount of fans needed: 50,000• This means: at least 1,00,000 people asked toclick on like (2%)• Average 0,47€/click (you need at least 30 cliksto convert 1 person with a game• Sponsored stories = cut the middle man
    23. 23. Open graph 2
    24. 24. Challenge becomes bigger & bigger
    25. 25. Nothing to communicate
    26. 26. Just do itnewsphilantropy HistoryPromotionsProductserviceinfoCompany info(movers & shakers)People
    27. 27. Spread the word
    28. 28. Just do itPRBoard ResellersSales ClientsMarketing Customer service
    29. 29. 1/5 wants toget promotions
    30. 30. EffectROICampaignsTime1234
    31. 31. PeoplePassion
    32. 32. Act real
    33. 33. Audiencecontent
    34. 34. Time
    35. 35. Speak their language
    36. 36. Board
    37. 37. Your clients
    38. 38. Social just a channel
    39. 39. Twitter.com/hanssmellinckxwww.onlinemarketingmanager.beHANS SMELLINCKXInnovation & Marketing Projects20 years experienceFounderSocial Marketing Forum®EvolutionSocial MediaE-mail MarketingDigital MarketingMulti-channel MarketingMobile MarketingMetrics, KPI’s & dashboardingBloggerThomas Cook BelgiumCRMBranding & ReachTEDx Flanders

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