Neiman Marcus offers over 150 look books annually to showcase designer merchandise but customers could not easily shop the looks. Zmags Creator enabled Neiman Marcus to make their look books shoppable, addressing technical limitations. Using Creator, Neiman Marcus launched 50 look books in 12 weeks, generating 3 million page views and 10% of visitors starting the buying process in just 7 weeks. This enhanced the customer experience and increased sales for Neiman Marcus.

1. BOSTON, USA
+1 866 989 6247
SUPPORT +1 855 965 1827
LONDON, UK
+44 207 420 4100
SUPPORT +44 800 808 5613
COPENHAGEN, DK
+45 70 20 80 06
SUPPORT +45 69 91 27 57
ZMAGS.COM
FACEBOOK.COM/ZMAGS
TWITTER.COM/ZMAGS
LINKEDIN.COM/COMPANY/ZMAGS
CASE STUDY
CHALLENGE
Neiman Marcus offers its designers’ collections through more than 150 look
books annually, and these have become a primary means for highlighting
merchandise on the site. Each offers rich ‘hero’ images that illustrate its
designers’ products so that consumers can browse and be inspired. With
each look book, Neiman Marcus saw a lift in sales as consumers engaged with
the brand experience to make a purchase. However, technical limitations
of a highly customized e-commerce platform and the cost to custom code
solutions prevented richer shopping functionality within the look books and
forced consumers to scroll down the page and shop from a more traditional
‘grid’ layout. This meant fewer conversions, lost sales and a less than ideal
customer experience.
NEIMAN MARCUS
Boosting engagement with shoppable lookbooks
Neiman Marcus, a renowned luxury specialty
retailer dedicated to merchandising leader-
ship and superior customer service, offers
consumers the highest fashion and quality
designer apparel, shoes and handbag prod-
ucts from more than 120 leading designers,
including Brunello Cucinelli, Oscar de la
Renta, Tom Ford, Gucci, Christain Louboutin,
The Row, Carolina Herrera, Rag & Bone, Prada,
Alice & Olivia and others. The company
drives revenues of upwards of $4.5B through
an integrated store and online operation
which includes a mobile-enabled responsive
e-commerce site, a network of 41 stores na-
tionwide as well as print and digital catalogs.
50 3.0M 10%
CONVERTEDGENERATEDADDED
look books in just 12 weeks page views in just 7 weeks
“We are very satisfied with the levels of customer engagement
and the return on investment that we have achieved with Creator,
and expect to expand its use.”
- CATHERINE DAVIS, VICE PRESIDENT MARKETING, NEIMAN MARCUS
of visitors to start the buying
process

2. BOSTON, USA
+1 866 989 6247
SUPPORT +1 855 965 1827
LONDON, UK
+44 207 420 4100
SUPPORT +44 800 808 5613
COPENHAGEN, DK
+45 70 20 80 06
SUPPORT +45 69 91 27 57
ZMAGS.COM
FACEBOOK.COM/ZMAGS
TWITTER.COM/ZMAGS
LINKEDIN.COM/COMPANY/ZMAGS
CASE STUDYNew executive leadership challenged the merchandising and e-commerce
teams to develop a more enhanced user experience. Consumers want to
engage with their favorite retailers, using rich digital imagery to envision how
luxurious designer brands will look and feel on them. This visualization will
then, ultimately, drive the purchase of an entire look verses a single garment
in the grid. When the e-commerce team looked inside Neiman Marcus for
help, limited internal technical resources combined with a heavy develop-
ment schedule and a customized commerce platform meant expanding the
functionality to build shoppable look books simply was not possible.
The lack of shoppable look books combined with internal development and
platform constraints meant that Neiman Marcus was not maximizing its
potential customer engagement and sales opportunities with their designer
look books.
SOLUTION
Neiman Marcus has used Zmags Publicator platform since 2008 to publish
commerce-enableddigitalpublications,andtrustsZmagswithpresentingits
designers’ collections within its high quality performance and brand
standards.
Oncethemerchandisingande-commerceteamslearnedofZmags’Creator,
theSaaS-basedshoppablecontentmarketingplatform,andsawhowitcould
provide the solution they needed to change the way consumers shopped for
the look instead of the grid — they signed on board as an early adopter.
Once implementation and site optimization was complete, the Zmags team
met with 35+ Neiman Marcus designers and merchandisers for a half-day
training session – and they were off!
Testimonials
“It was a clear miss for us to not enable the
customer to shop the look books,”
“Zmags Creator has allowed us to bridge a
foundational gap.”
— Peggy Trowbridge
Vice President Web Stores,
Neiman Marcus
“We are very satisfied with the levels of
customer engagement and the return on
investment that we have achieved with
Creator, and expect to expand its use.”
— Catherine Davis
Vice President Marketing,
Neiman Marcus

3. BOSTON, USA
+1 866 989 6247
SUPPORT +1 855 965 1827
LONDON, UK
+44 207 420 4100
SUPPORT +44 800 808 5613
COPENHAGEN, DK
+45 70 20 80 06
SUPPORT +45 69 91 27 57
ZMAGS.COM
FACEBOOK.COM/ZMAGS
TWITTER.COM/ZMAGS
LINKEDIN.COM/COMPANY/ZMAGS
CASE STUDYRESULTS
The results have been impressive. Using Creator, Neiman Marcus launched
five look books in the first six weeks and then rapidly added another 45 look
books for a total of 50 in just 12 weeks. More importantly, customer
engagement metrics have been strong and Neiman Marcus achieved its goal
of building an enhanced user experience with shoppable look books. In just
one seven week period during the second quarter, Creator look books saw
3.0MM page views and 10% of those converted into launching a quick view
experience to initiate the purchasing process.
By working with Zmags’ Creator to make its look books shoppable, Neiman
Marcus achieved multiple goals through one solution. The company lived
up to its ideals of merchandising leadership and superior customer service,
avoided significant technology costs and risk and – most importantly –
delivered an enhanced customer experience that increased sales.
About Zmags
Zmags provides the technology businesses
need to deliver instant digital gratification. The
Zmags content marketing platform is built for
marketers who want to create attention-grab-
bing digital experiences but don’t have time
for lengthy technology learning curves and
custom development. The Zmags Creator and
Publicator platforms enable companies to
rapidly create and publish memorable digital
experiences without writing a single line of
code. Over 1500 of today’s leading companies,
including Nike, Neiman Marcus, Kate Spade,
Whole Foods, Audi, and more, trust the Zmags
platform to help them connect with their
customers in the moments that matter. The
company is headquartered in Boston, Mass.
with offices in London and Copenhagen.