In our ever-changing world, consumers needs and wants are evolving at a pace never seen before, causing us to rethink “what is the point of the store”. The lines from digital to physical are blurring and converging and it’s driving brand new possibilities as well as expectations. Through insights and research, we can discern the key pain points and opportunities for gratification that resonate and design experiences that surprise and delight.   So, how do we design a store experience that is driven by data and delivers the art of immersion and drives customer lifetime value? In this interactive workshop, participants will receive a brand and a challenge to navigate together through the analysis of relevant consumer insights and technology research that allows them to integrate technology into a physical experience in a relevant and impactful way.

1. Create Immersive Experiences
Using Data Driven Insights
SXSW PANEL PICKER PROPOSAL 2024

2. WE BRING bold VISION INTO THE
WORLD THROUGH IMAGINATIVE
IDEAS, THOUGHT LEADERSHIP,
PASSIONATE DESIGN AND
DELIVERY EXCELLENCE.

3. WE ARE RETAIL STRATEGISTS,
DESIGNERS, AND PROJECT
MANAGERS WHO IMAGINE AND
BUILD HUMAN CONNECTIONS IN
PHYSICAL SPACES.
Since its inception, The Lionesque Group, an MG2 Studio has
produced over 200 brick & mortar experiences in cities across
the United States, always dedicated to creating immersive brand
moments in a way that drives ROI and helps our clients convey
compelling stories to their audience.
Our expertise in consumer strategy, experiential design, and build
management create a holistic, end-to-end approach that helps our
partners shape and define the future of retail.
SEATTLE, WA IRVINE, CA MINNEAPOLIS, MN WASHINGTON, D.C.
NEW YORK, NY
WHO WE ARE
SHANGHAI, CHINA

4. Melissa Gonzalez Nicole Pokorny
Principal at MG2,
Founder of The Lionesque Group,
Host of Retail Refined Podcast
Senior Strategist,
Special Projects
SPEAKERS

5. RETAIL REFINED
PODCAST SERIES
Our CEO dives into weekly conversations with some
of retail’s biggest names to explore and understand
the brand strategies that will define the next decade in
retail and constantly explores the in-store technology
of the future.
TOPICS TO INCLUDE:
• The future of the fitting room
• Re-commerce and Circular Shopping
• Image Recognition and AI
• Capitalizing on Purchase Intent Data
• Blending Online and Brick-and-Mortar
• Personalization and Supply Chain
PROPRIETARY
CONSUMER RESEARCH
In our constant curiosity and investigation of consumer behaviors
and expectations, we utilize data insights to help uncover and
validate where we can deliver true points of gratification within
the customer journey.
SURVEY ONE: MEETING THE CONSUMER WHERE THEY ARE
With the rise of flexible fulfillment and contactless payments,
retail can easily become overladen with transactional moments,
versus harnessing the opportunity to transform from click and
collect to click and connect with your customers. The lines are
blurring across demographics when it comes to online-offline
fluidity and brands and retailers best positioned will be those
that design for delight, maintaining an emotional connection
regardless of the touch point.
SURVEY TWO: UNLOCKING CONNECTED TECH EXPERIENCES
We investigate what consumers want out of their omni channel
experiences while in-store, their openness and experiences
with fit tech, voice activated technologies, digital signage,
dynamic vending machines and lift-and-learn technology.
By understanding what drives value-add and illuminating
opportunities to lessen current points of friction of
multi-channel experiences that happen in-store, we are
able to design for deeper impact.
RETAIL THOUGHT LEADERSHIP
T
L
G

6. Cultivating Data Driven Insights
to Create Immersive Experiences
Proposal Format
In our ever-changing world, consumers needs and wants are evolving at a pace never seen
before, causing us to rethink “what is the point of the store”. The lines from digital to physical are
blurring and converging and it’s driving new possibilities as well as expectations. Through insights
and research, we can discern the key pain points and opportunities for gratification that resonate
and design experiences that surprise and delight.
So, how do we design a store experience that is driven by data and delivers the art of immersion
and drives customer lifetime value? In this interactive workshop, participants will receive a brand
and a challenge to navigate together through the analysis of relevant consumer insights and
technology research that allows them to integrate technology into a physical experience in a
relevant and impactful way.
Workshop – 2 Speakers
Deep dive sessions with more hands-on learning activities and specific takeaways for
professional growth and development
PROPOSAL

7. TECHNOLOGY
INTEGRATING DIGITAL TO DRIVE IMMERSIVE EXPERIENCES - EXAMPLE OUTCOMES
PROJECT
Boohoo - New York, NY
CHALLENGE
How to create an omni-channel
shoppable showroom experience'
WHAT WE DID
Identified and integrated an
intelligent mirror with barcode
scanning capabilities to
recognize and catalog items
of interest.
PROJECT
IRL - Chicago, Illinois
CHALLENGE
How to illuminate consumer intent
and in-store attribution'
WHAT WE DID
Partnered and led the
development of an RFID
empowered shopping key,
allowing customers to create a
digital wishlist cart.
PROJECT
Sally Hansen ManiMatch -
New York, NY
CHALLENGE
Test market reception to AR
technology
WHAT WE DID
An immersive pop-up that
served as an interactive focus
group to illuminate insights
around downloads and
engagement.