10 China's Digital Tends
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1. China's digital trends include hyper-socialization as Chinese people use social media to socialize and find trusted information due to policies limiting social opportunities. 2. E-commerce is growing rapidly in China and becoming a 24/7 experience across rural areas through social media and viewing/buying options like "Haitao". 3. Chinese designers are ambitious to succeed globally and niche markets are growing as designers want to be the next big brands globally rather than just within China. They can succeed or fail quickly.
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10 China's Digital Tends
- 1. XI 2014 Laure de Carayon #10 China’s Digital Trends
- 2. #1 Hyper socialization « Lack of trusted information, lack of entertainment, lack of opportunities to socialise due to the one-child policy…that’s why the Chinese are looking to hang out with friends on social media. These friends act as a filter as well as curators » Sam Flemming, Ceo & Founder, CIC
- 3. #2 Shoppermania 24/7 « It’s either e-commerce or no commerce in the future in China » Tony Chen, CDO, China&Taiwan, GroupM, China
- 5. #2 Shoppermania No Limits
- 6. #2 Shoppermania No Limits
- 7. #2 Shoppermania Going Rural h4ps://www.youtube.com/watch?v=ID5I884KuDE&feature=youtu.be
- 10. #2 Shoppermania « View and Buy »
- 12. #3 Sophistication+ Niche is Now “Chinese designers are equally entrepreneurs than they are artists. Many of them are really ambitious – they don’t just want to be appreciated, they want to win. They want to be the next Evisu, Converse or Diesel; not just in China, but in a global context. They have the knowledge and access to succeed quickly, or fail quickly and try again. Natasia Guo, Yetang Co-Founder
- 13. #4 Value For Money Second hand
- 14. #5 Mobilization Forward Lifestyle
- 15. #5 Mobilization Forward Utility, Conveniency Didi Dache Kuaidi Dache
- 16. #5 Mobilization Forward Payment
- 17. #5 Mobilization Forward Payment
- 18. #5 Mobilization Forward Payment
- 19. #5 Mobilization Forward Payment
- 20. #5 Mobilization Forward CRM
- 21. #5 Mobilization Forward O2Ooooooo “O2O is the biggest pie in e-commerce … this is just the beginning” Wang Jianlin, Chairman of Wanda
- 22. #6 Crowdfunding
- 24. #8 Online Entertainment TV is « passé »
- 25. #9 Tech Tectonic Plates
- 26. Smart Technology Wearable headset Baidu Kuaisou #9 Tech Tectonic Plates
- 27. #9 Tech Tectonic Plates Smart Technology
- 28. #9 Tech Tectonic Plates Baidu Bike h4ps://www.youtube.com/watch?v=Gpt59iOe8-‐Y#acRon=share
- 29. #9 Tech Tectonic Plates Wearables
- 30. #9 Tech Tectonic Plates Misfit Shine US
- 31. #10 From Sales to Economic Empires
- 33. HOW TO CONNECT WITH US web chinaconnect.fr email contact@chinaconnect.fr Hashtag #ChinaConnect FB.com /ChinaConnect Twitter.com /ChinaConnectEU Linkedin.com /company/China-Connect YouTube.com /ChinaConnectEU Vimeo.com /ChinaConnect u.Youku.com /ChinaConnectEU Weibo.com /ChinaConnectEU LauredeCarayon @Laure2Carayon