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Inspiration breakfast
By Myriam Blanpain - CEO AddRetail
What draws consumers to physical spaces in a digital age?
From
Apocalypse
to Relevance
is over
Retail as
we know it…
$1B
2017100% increase
in Smartphone
shopping on
Black Friday
$2B
2018
millionsold
BUT
New way
of shopping
New way
of shopping
Remember
when it wasn’t
fun to go
anywhere?
Retailers
are
investing
Nordstrom
Nike
Houseofinnovation
Amazon books
One-click
order
Bring
digital world
to real life
Amazon 4 stars
Amazon 4 stars
Store
only
What
if retail
was fun ?
Part of the
community
Customisation
Nike
Hershey’s
From digital to physical
Let’s live
an experience!‘‘
‘‘
People don’t have to
go to stores anymore,
they have to want
to go to stores
‘‘ ‘‘
…
The best
seller for
millennials…
From product
to universe
Tell
a story
Innovate
& create
meaning
People
want to
be cool
Great
glasses
$95
Great
technology
Great
philosophy
For every pair purchased, a pair
is distributed to someone in need.
It’s not
a brand
we create
It’s a world
we create
From
mattress
to sleep
brand
Is it a
mattress ?
Casper
It’s
not
about
the
mattress
Casper
It’s an
experience
Casper
It’s
not a
mattress
Casper
It’s me time
It’s
not a
mattress
Casper
It’s me time
It’s well being
It’s
not a
mattress
Casper
It’s
not a
mattress
It’s me time
It’s well being
It’s engaging
Casper
It’s not about
the product,
It’s about
the purpose
‘‘ ‘‘
Souriez,
vous êtes
notés
Co-
création
A brand is not
what it says
about itself, but
what a friend
tells a friend.
We
are all
retailers
The
new POS
Story
Is this
a new
media ?
This is
not a store,
this is
a magazine
…
and
sells
things
like
a store
Conclusions
1 2
Make it easy
Make it fun
3 4
Connect
with your
customers
Be inspiring
Give it
meaning
Be creative
Explore
new ways
Une question?
Une suggestion?
linkedin.com/in/myriam-blanpain

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