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PET INDUSTRY
BREAKING POINT
Presented by: Dr. Oliver Ho
HOW TO OVERCOME
THE PANDEMIC
DISRUPTION
ACADEMY
Guess the 5 Discontinuities?
✓ Pull economy
✓ Internet Virtual
economy
✓ Globalization
✓ Disintermediation
✓ Disruption era
ACADEMY
What is Strategic thinking in pandemic disruption ?
ACADEMY
Web – Merchandising
Events – Exhibitions Programs
Media – Ad in magazines
Direct Sales – Pitches
Physical retail shops –Display
FROM TRADITIONAL
Web
Online
Shopping
Social
Media
Marketing
To
Customer-
Defined
Messaging
CREDITS:
This presentation template was created by
Slidesgo, including icons by Flaticon, and
infographics & images by Freepik.
Please keep this slide for attribution.
Marketing Data Analytics
• Revenue & Growth
• Retention & Loyalty
• Customer journey Touch Points is
• The key to unlock loyalty!!!
Go-to-market teams
Alignment & Collaboration
Customer
Reboot-Your Role
as Market Leader, Innovator, Influencer
• Be the storyteller
• Inquisitive & Engaging
• Advocate the Vision
• Collaborative with users
Influencer
• Evangelist
• Authentic & Transparent
• Clarity & Vision
• Decisive
• Paradigm shift thinker
Market Leader
• Be Different
• Passionate
• Takes Risks
• Moments of truths
Innovator
ACADEMY
Outflank your competitors –Be Different ???
ACADEMY
Does Pets have Lifecycle like us ???
ACADEMY
Regenerative Stem/Exosome Therapy by Dr Olivia 017-817-8807
ACADEMY
Be prepared for disruption
and Innovate now or never!
ACADEMY
Now 5 months Post Covid 19….ARE YOU READY ?
ACADEMY
JOIN IGM ACADEMY CSA PROGRAM Mid AUG 2020
Q & A
THANK YOU
Dr Oliver Ho , Principal of IGM Academy
017-8188807

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Pet zoom by dr oliver ho july 2020